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Is AI replacing Architects?

Architecture is perhaps the most complex discipline operating in more dimensions than any other coordinated human activity. However with the advancement of artificial intelligence, like every other profession, architects to are worried about the level of automation that has already taken away specific tasks from their roles.

While the ‘Humans are hooked and Machines are learning’, AI and ML are disrupting all manner of industries. Although AI has taken decades to go from crazy lab demos to a finished consumer product — today, there are immense possibilities for the industry to be augmented and enhanced by artificial intelligence. 

The earliest sense of advancement in the construction field came with Building Information Modelling (BIM) — a term that has existed since the 1970s, but came to its penultimate fore in the early 2000s, when Autodesk began popularizing the tag. 

The resulting by-product was the BIM software which is a type of intelligent 3D-modelling process used by architecture, engineering, and construction (AEC) practitioners to design and construct any kind of infrastructure. BIM software includes computer-aided design (CAD software) tools and libraries specifically targeted toward architectural design and construction and goes beyond traditional drawings to generate a fully digital model. 

Over several years the BIM (Building Information Modelling) software has had a huge influence on the day-to-day operations undertaken in an architectural firm

The Parametric design or the programming architecture can scrape through several design styles in no time and can come up with a perfect Zaha style building plan — that would otherwise take years to be designed. 

Over the last few decades, BIM has transformed the roles of engineers, contractors, architects, developers, and consultants by allowing them to communicate the same language and collaborate better. It has quite literally revolutionized both the design process itself and the designs themselves. 

BIM software produces an immense volume of big data, so much so that most architecture firms and their consulting partners don’t know what to do with them. Once AI permeated the technological landscape and bled over into every imaginable business use case — the industry learned to create value by collecting, organizing and storing building-related data (collected from models, simulations, etc.) It is now widely believed, that the scope for innovating the most optimal designs for each construction project becomes completely conceivable.

AI BIM = Optimized [Affinity]

When ‘parametric design’ technology is combined with AI that can actually use 6D BIM-models, and can record the whole life cycle of the building — it can come up with better decisions and insights into project execution by learning from the mistakes of the past.

Today, there are machines that can run through an infinite number of datasets, simulate for each model, pick the best option, verify its efficiency and continue to learn and communicate when introduced with the new autonomous building technology.

AI is the next frontier for architecture
Changes in the demographics, technology and business models have opened up a plethora of far-reaching opportunities for architects to explore areas like urban housing in more ecosystems than ever before.

Let’s have a look at some architectural products augmented and enhanced by AI.

Road Printers
The six meters wide machine that can pave entire streets at once. Naturally, the stones fall on the road directly into the appropriate pattern. The device is simple to handle and can finish the work in no time.

Concrete 3D Printers
3D printing as a core method to fabricate buildings or construction components. At a construction scale, it will have a wide variety of applications within the private, commercial, industrial and public sectors. The concrete 3D printers enable faster construction, lower labor costs, increased accuracy, greater integration of function and less waste produced.

Brick Laying Machine
The bot can lay between 300 to 400 bricks an hour, compared to a human which can only lay around 60 to 75 bricks an hour. It works 5 times faster than a human and can alleviate the labor shortage.

Brick Laying & 3D Printing Concrete Drone
Though in its infancy, researchers from Imperial College London have taken the first step towards making this a reality with their work on a drone that is able to ‘3D print’ while it is in flight.

However efficient bots may be, it will always lag in understanding the personality and the character of the customer — and this is where humans intervene.

Architects with the help of AI can create something different from the one-size-fits-all range of products already in the marketplace, to create more personalized solutions that perfectly align with user needs — but it is the imperfections in our creative decisions that truly makes something personal and truly unique.

What is your opinion about AI in architecture? Do you think AI will either augment or eliminate every profession in the near future?

Let us know by commenting.

To know us in person, reach us on hello@mantralabsglobal.com  

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The Human Touch in a Digital World: Why Personalization is Key to a Winning CX Strategy in the US

Welcome to a world of customer experience evolution where technology and humans sync fluidly, to create harmonized personalized interactions. In the throbbing epicenter of the US innovation realm, the quest for customized experiences is the pivotally driving force. Come along on the expedition through CX, as we unveil the mystery of how we can make the connection between the digital era and hearts and minds. The United States is recognized as one of the most dynamic markets in the world. Thus, this is an opportunity for businesses to decipher what consumers are looking for and how they can use personalization to gain a competitive advantage in a highly competitive space.

The Evolution of Customer Expectations

customer experience

As technology continues to advance at a rapid pace, customer expectations are evolving accordingly. According to a recent report by Epsilon, 80% of US consumers are more likely to make a purchase when brands offer personalized experiences. This indicates a clear shift in consumer behavior towards expecting tailored interactions that cater to their individual needs and preferences.

Strategizing Amid Digital Evolution

While digitalization revolutionizes business operations and customer interactions, it also poses a nuanced challenge. Companies leveraging automation and AI must balance efficiency gains with maintaining the human touch crucial for meaningful customer connections.

  • Loss of Human Touch: The reliance on automation and AI may lead to a depersonalized customer experience, where interactions feel scripted and devoid of genuine empathy.
  • Customer Disconnect: In the pursuit of efficiency, businesses may inadvertently overlook the individual needs and preferences of their customers, resulting in a disconnect between the brand and its audience.
  • Risk of Alienation: Failing to strike the right balance between technology and humanity can alienate customers, leading to decreased loyalty and trust in the brand.

Balancing technological innovation with a human-centric approach is essential to avoid alienating customers in this rapidly evolving digital landscape.

Understanding the US Market Dynamics

The US market is known for its diversity, both in terms of demographics and consumer preferences. What resonates with one segment of the population may not necessarily appeal to another. Therefore, a one-size-fits-all approach to CX is no longer viable. According to research by Forrester, 77% of US consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Businesses operating in the US must adopt a nuanced understanding of their target audience and tailor their CX strategies accordingly to foster genuine connections.

The Power of Personalization

Personalization empowers businesses to cut through the noise of mass marketing and deliver relevant, timely experiences that resonate with individual customers. By leveraging data analytics and AI technologies, companies can gain deeper insights into customer behavior and preferences, allowing them to anticipate needs and personalize interactions at every touchpoint. According to a survey conducted by Accenture, 91% of US consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.

Companies like Netflix and Amazon are way ahead when it comes to offering personalized cx to their consumers. They are constantly capturing the user behavior to understand their customer’s intent and interests and recommending the products based on the data. To meet today’s customer expectations, insurance, and healthcare firms are also leaving no stone unturned. 

  • We worked with an insurance arm of India’s largest public sector bank- SBI General Insurance to harness the power of personalization, tailoring every interaction to the unique needs and preferences of each individual customer. 
  • We partnered with Manipal Hospitals to create a personalized experience not just for the patients but also for clinic staff and doctors by developing a comprehensive suite of hospital management systems. 

Building Trust and Loyalty

In an era plagued by data privacy concerns and information overload, earning and maintaining customer trust is paramount. Personalized experiences demonstrate that businesses value their customers as individuals rather than mere transactions. This, in turn, fosters loyalty and encourages repeat business, driving long-term success and sustainable growth. According to Salesforce, 52% of US consumers are likely to switch brands if a company doesn’t personalize communications to them. (Click here to explore this blog and delve deeper into how CX innovation fosters trust and cultivates loyalty.)

Overcoming Challenges

Navigating the path to personalized customer experiences is fraught with challenges, but with proactive strategies and innovative approaches, businesses can overcome these hurdles. Here are some key tactics to surmount the obstacles:

  • Data Governance and Compliance: Implement robust data governance frameworks to ensure compliance with evolving privacy regulations such as GDPR and CCPA.
  • Integration of Technology: Invest in integrated platforms and tools that enable seamless collection, analysis, and utilization of customer data across various touchpoints.
  • Customer Consent and Transparency: Prioritize transparency and seek explicit consent from customers regarding data usage, fostering trust and accountability.
  • Dynamic Personalization Models: Develop agile personalization models that adapt to evolving customer preferences and behaviors in real-time.
  • Employee Training and Empowerment: Provide comprehensive training programs to equip employees with the skills and knowledge necessary to deliver personalized experiences effectively.

By addressing these challenges head-on and embracing a culture of innovation and adaptability, businesses can unlock the full potential of personalized CX and differentiate themselves in a competitive market landscape.

Conclusion

In conclusion, the human touch remains indispensable in a digital world, especially when it comes to CX in the US. By prioritizing personalization and striking the right balance between digital innovation and human connection, businesses can differentiate themselves in a competitive landscape, build lasting relationships with customers, and drive sustainable growth in the long run. Embracing the power of personalization isn’t just a strategy; it’s a commitment to putting customers at the heart of everything you do. 

Ready to enhance your CX strategy? Contact us now to explore innovative solutions tailored to your business needs.

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