Since the onset of the COVID-19 Pandemic, consumers have prioritized health above other needs. Healthcare organizations offering Digital Health solutions, need to find the right fit for both clinicians and patients. Consumer trust gaps between customers and adoption of digital health tools are fairly large due to privacy and security issues, poor first digital health experience, and lack of trust for tech companies. Following the launch of National Digital Health Mission, a LocalCircles survey found that around 60% of people want Digital Health Ids but are hesitant to share personal details beyond health and medical records. DigiLocker consent management framework will be followed to frame a proper consent management for people to ensure privacy of data.
How can Consumer Trust in Digital Healthcare be Built?
As the pandemic is strengthening the digital health space, now is a great time to strengthen the consumer trust in digital healthcare industry. Below are few ways that can be adopted:
1. Cross-industry Partnership:
With nowhere else to go customers have taken up the digital offerings to keep themselves safe. COVID-19 has served as a catalyst for people who are stil