3 minutes 46 seconds read
Published on Jun 1, 2022
Updated on Jun 2, 2022
We’ve discussed blockchain, Metaverse, and Mixed Reality in our previous blogs showcasing perspectives from different industries on how this virtual world is helping businesses to boost customer experience.
But in order to give an exceptional user experience, it is imperative to know what its target audience wants in terms of design. What will be the role of design in web 3.0 and what will be the challenges in creating a good design for these users?
Since the 1990s the internet world has evolved three times: web 1.0 (1990-2004), web 2.0(2004-Current), & Web 3.0 ( New ).
Web 3.0 includes modern internet technologies such as blockchain, cryptocurrency, non-fungible tokens (NFTs), & Metaverse (AR, VR & Mixed Reality).
The newer target customers – millennials and Generation Z (also known as Internet Generation) are living in Web 3.0. Their life revolves around technology. What they want is a smarter and more intelligent experience. In the world of Web 3.0, customer experience (CX) is based on user recommendations, automatic chatbots, and advanced search results leveraging machine learning, improved connectivity etc.