Wearables, IoT devices, healthcare apps have significantly increased digital health access points for customers. The evolving nature of the digital health industry in India can be witnessed through the improved personalization and value-added services delivered to the consumers. To further multiply the digital health touchpoints, new healthcare delivery models are coming up to cater to specific healthcare needs and deliver a satisfying experience. Below are a few emerging healthcare delivery models: 

1. On-Demand Healthcare

The healthcare industry is beginning to welcome on-demand services for consumers who are already accustomed to receiving services anytime and anywhere from demand-driven brands such as Zomato, Uber, etc. Among the various digital healthcare services, e-pharmacies in India such as Medlife, Pharmeasy, have made a significant profit by making medicines and drugs available to customers in no time.

Quick booking of appointments, receiving digital medical reports, settling medical fees online, scheduling doctor visits, all of this can be done through smartphones. On-demand healthcare is gathering attention among consumers, especially millennials, needing mental health counseling, follow-up appointments, and quick recovery from wounds and minor illnesses. Due to the provision of healthcare anytime and anywhere, reduced expenses due to lessened hospital visits, deep interaction with patients, the on-demand healthcare model is growing. Express Care offered by Cleveland Clinic allows patients to consult virtual doctors in matters of non-life-threatening conditions like allergies, rashes, or back pain.   

This model also allows medical practitioners to work flexibly, depending on their schedule. It also lets the doctors appoint and cancel the dates of visits depending on their availability. For instance, besides being a clinical app for patients, Doctor on Demand has features such as email, payment system, messaging, etc. that help doctors to manage thei