During the pandemic, an online form was a necessity for businesses to continue their operation. Digital forms, however, are today much more than just a tool for data collection. Organizations now want to get information from the customers quickly without making them write too much. They are trying to shorten the tedious form-filling process and win customers through smarter form-filling.
Why is it necessary to shorten the overlong customer journeys?
Gen Z and older millennials are the biggest motivators pushing insurers to create smarter forms