4 minutes, 8 seconds read
Published on Sep 14, 2020
Updated on Sep 30, 2020
Mobile-enabled micro-health insurance is escalating at a good rate with advancement of digital healthcare technology. It has the potential to deliver quality healthcare services to people by improving accessibility and keeping people well-informed about health issues, thus reducing out-of-pocket expenses. Consumers are prioritizing health above other needs as the rise of digital services in India has enabled catering to the at-home population In India.
Keeping Customers Engaged using digital health tools
Practice of healthcare through mobile can be made interactive by integrating services that can cater to customer needs:
- Using chatbots to help customers settle health related queries and diagnosis through simple question-answer sessions. Health emergencies can be solved any time with chatbots due its 24/7 availability. Max Life insurance has made it easier for customers to avail customer service through max life assistant Mili that is integrated in Whatsapp.
- Use of mobile health apps helps customers to receive personalized service. Mobile health apps provide virtual care, health tips, and keep track of health status, and locate nearby hos