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How Mobile Micro-Health Insurance can unlock ‘Digital for Bharat’?

By :
4 minutes, 8 seconds read

Mobile-enabled micro-health insurance is escalating at a good rate with advancement of digital healthcare technology. It has the potential to deliver quality healthcare services to people by improving accessibility and keeping people well-informed about health issues, thus reducing out-of-pocket expenses. Consumers are prioritizing health above other needs as the rise of digital services in India has enabled catering to the at-home population In India.

Keeping Customers Engaged using digital health tools

Practice of healthcare through mobile can be made interactive by integrating services that can cater to customer needs:

  1. Using chatbots to help customers settle health related queries and diagnosis through simple question-answer sessions. Health emergencies can be solved any time with chatbots due its 24/7 availability. Max Life insurance has made it easier for customers to avail customer service through max life assistant Mili that is integrated in Whatsapp.
  2. Use of mobile health apps helps customers to receive personalized service. Mobile health apps provide virtual care, health tips, and keep track of health status, and locate nearby hos