Living up to the Customer is the nouveau and delicate challenge surrounding digital enterprises today. The holisitic shift in focus has parlayed the reaps of experimentation around ‘customer loyalty’ a decade ago, into a new hymn praising the ‘extraordinary experiences’ that businesses can now deliver to their customers. Moreover, 84% of customers say the experience a company provides is as important as its products and services – up from 80% in 2018.
Remarkably, business buyers are just as picky and choosy about their purchase decisions as the consumers they’re coddling — and with good reason too. 89% of business buyers vs 83% of consumers