BlaBla car-a community-based travel network claims to have enabled over 90 million members to share a ride across 22 markets. Shared mobility which began in the 1940s in Switzerland has now become an essential part of our everyday lives. Numerous micro-mobility solutions, like Yulu, Bounce, and Rapido, are everywhere now.
According to Frost & Sullivan, the Indian shared mobility industry is expected to witness nearly four-fold growth. Revenues will touch $42.85 billion by 2027, growing at a CAGR of 25.3%.
Why do businesses need to redefine user experience in shared mobility?
As we move into the experience economy, customer experience (CX) will play a vital role in retaining customers and acquiring the new segment-Gen Z. Zoomers or Gen Z are the most advanced, tech-savvy audience who rely on technology. They want a great digital experience to stay loyal to their favorite brands. They are quick to ex