What is design consultancy?
Design means a work process which can transform the future. It means engaging reality with honesty and passion. But it also means thinking beyond and across, both engaging and managing the customer requirements. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We help organisations build creative culture and the internal systems required to sustain innovation and launch new ventures.
What is Design Strategy?
Design strategy is a process to understand the relationship between the business requirements and the design if these two will complement each other. This will gradually helps firms determine what and why to go to innovate contextually. This process involves strategic design, the interplay between design and business strategy.The most successful brands in the world are driven by a substantial design-strategy that is aligned with and contributes to the organisation’s overall business-strategy. In this process, designers create strategic value frameworks which can help our clients to achieve a consistent, clear, conscious and comprehensive design-expression.
What is Innovation Consulting?
Sustainable success of any organisation depends on the capability to create and manage innovation – and innovate itself. Companies are heralded for their innovation hence the fast pace of business and ever-changing consumer demands puts innovation on the top of every strategist’s list.
How does Brand Consulting matter?
Brand consultants provide analysis, solutions and general marketing expertise for companies to sell their products. They do this by analyzing the brand and see how it performs against competitors. We make sure that when we design products or services, we always design and often define the actual, real-life brand-experience that comes through the use-experience.
What is Visual Brand Identity?
A visual identity is the visual aspect of branding that businesses create in order to bring the specific feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand. Each product is an ambassador of your brand – and therefore the product’s design should convincingly embody your brand-soul, -values and philosophy.
How important is good portfolio strategy?
Portfolio strategy is about choosing the right investment products in the right proportion to generate optimum returns from the investment made. Or in other words, portfolio strategy is a roadmap by which investors can use their assets to achieve their financial goals. Portfolio theory refers to the design of optimal portfolios and its implication for asset pricing.
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