Case Study

Facilitating Women Resellers to Sell Clothes through Social Channels

Sellfash is a reseller app for women resellers who want to sell fashion clothes including Indian formal and casual wear through social channels like Facebook or WhatsApp from verified suppliers.


Strategy, User Research, Service Design, Technology Strategy

User Interface Design, Prototyping

Concept Validation Testing, Usability Testing

"We create customized user experiences and user interface (UX / UI) for any digital product or project"

Business Goals

Our client wanted to increase their online presence and garner wider audience to promote their brand and get more resellers onboard. They further wanted to provide rich customer experience with a user friendly design that made the selling process effortless.

Research & Analysis

To better understand their requirements and challenges, we followed our methodology of background research, user interviews, feature prioritisation, online surveys and heuristic evaluation. Following this, our design team drew the wireframe for their web and application design as the primary focus was to make it viable and seamless for resellers and buyers.

Bringing it all together

We developed an app to enable resellers to have access to a large variety of quality products from verified suppliers. We gave utmost importance to their needs and delivered a rich customer experience for their users.


Demo Reel