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MANTRA LABS

  / Mantra.Design

CARE HEALTH
INSURANCECare

Optimising insurance journeys with a
data-driven and technically
sound approach

Optimising insurance journeys with a
data-driven and technically
sound approach

CARE HEALTH
INSURANCE

Care

PROJECT
BACKGROUND

We helped boost Care
Health’s website page
performance by 50% and
improved their technical
SEO.

Care Health’s website was going through a makeover.
We helped them revamp their technical SEO in line
with current user search intent and website best
practices.
We removed unwanted codes, optimised images and
script, cleaned up Javascript and more.

Care Health’s website was going through a makeover. We helped
them revamp their technical SEO in line with current user search
intent and website best practices.
We removed unwanted codes, optimised images and script,
cleaned up Javascript and more.

DESIGN
PRINCIPLES

Ludo
simple

Keep It Simple

Users need to have a simple process for
optimal experiences

Users need to have a simple
process for optimal experiences

focus

Keep It Focused

Clear brand positioning, value props and
instructions for users

Clear brand positioning, value
props and instructions for users

engage icon

Keep It Engaging

Intuitive and responsive touchpoints to
engage the users

Intuitive and responsive
touchpoints to engage the users

BUSINESS
GOALS

CARE Health Insurance
wanted to optimise its
website performance
and discoverability.

We achieved the business goals set and ensured a
technical and content revamp

01

Improved page performance by 50%

02

Website backlinks grew from 1.5k to 23k

03

Page Load Time reduced from 4.8s to
1.9s

care
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