For Insurance giants, the marketplace is changing. For young insurtechs trying to displace these giants and keen on disrupting the landscape altogether; the next big market is becoming plain and obvious: Millenials and the generations that will follow them.
A new wave of AI-driven technologies is making subtle changes to the way young people are re-thinking the whole “Why do I need insurance again?” decision.
Millennials — are most likely to purchase insurance through an app with a few taps on their smartphones — are driving less frequently than previous generations — thereby creating a market for lower cost, pay-per-mile auto insurance.
Yet, despite the proclivity of this demographic to stay away from ownership (and, with that, the need for coverage), they do own assets that they want insured. Insurtech is well poised above all else, to satisfy their unique coverage needs.
A majority of the World’s insurance purchases are done physically (in-person), while only a small portion of sales comes from either the web or mobile – yes, even in 2019 and for the foreseeable future, that remains true.
The Hidden Problems of Insurtech
The ‘Insurtech’ model can be broken down into — those that operate at the broker-level, those that offer insurance services/products or product-level, and those that have a hybrid approach (such as peer-to-peer insurtech) that has an insurance product with a strongly linked brokerage aspect to it. Here is a look at the challenges that surround young companies operating in these models.