Traditional selling techniques like calling and advertising have been with us for a long time. While it still holds a solid place in its field, new age technique of social selling is emerging quickly. Social Selling is both an inbound and outbound way to contact and communicate with sales prospects. It allows you to do more sales in a single day than you’d likely complete in a much longer period using a standard phone or advertisements. While media has always been a part of traditional selling, the cost to make individual advertisements is very huge when compared to selling on social networks, for all we know nearly everyone who knows the “What not” of internet is connected on various social websites now days. Social Selling is like cold calling, except the calls are warm and welcome, making it a more promising way of selling.
- When your prospect is on a social platform, they are inviting conversation. They are there to interact, to learn from others and to engage in conversations and mutually beneficial information sharing.