Health and wellness are among the primary concerns of the modern customer. Today 70% of diseases are chronic and lifestyle based. With the deteriorating health standards everywhere, modern-day customers have taken their future into their own hands. Placing Environmental Sustainability and Wellness as the top 2 concerns for them in 2023.
Insurance companies have begun foraying into the Wellness platform space to help their customers, engage them, draw in more inbound leads, and improve their brand equity. There’s merit in staying one click away from the customer.