Wouldn’t life be easier if you have one single app where you can order food and grocery, book a home cleaning service, movie tickets, cab, buy clothes and accessories, and more? In short, everything you need in one single app with amazing discounts and deals. Yes, a super app can do that for you! A super-app is a mobile or web application that offers a broad array of services, including social networking, e-commerce, marketplaces, and more. Some of the known examples are We Chat and Alipay in China, Tata Neu and Jio in India.
Let’s understand why are super apps trending and why businesses need it.
Three years ago, businesses focused more on releasing simple mobile apps for customers in order to gain market share. Well, now the focus has turned to retaining current consumers and capturing newly emerging segments. The new age-consumers-Gen Z (or Zoomers) prioritize convenience and an exceptional customer experience above everything else. Their lives revolve around technology and the digital world. They value speediness and an intuitive experience. What’s more intriguing about Zoomers is their attention span is merely 8 seconds! Super apps–a one-stop-shop- will give users the ability to navigate within the application and access plethora of services without downloading and installing separate apps for the same.
What’s different about the Super app?
In India, Paytm which initially started as a prepaid-mobile and DTH recharge platform now offers banking, e-commerce, ticket booking services, etc. Consumers’ favourite-Amazon and Flipkart are also transitioning to a similar model. TVS launched it’s connected car