You have all heard of storytelling, everyone in the design community and social media talks about it and you wonder – ‘What does it mean?’. 

Honestly even I was in the same exact confusion in the beginning. I dived into the internet and went through articles and videos to understand what all these people were saying.

Let me break down what my understanding of storytelling is.

WHAT???

Did you experience that feeling you get when you go into a meeting all excited to present your designs with josh, and get nothing?

This usually happens when the people on the other side have not really understood your design. It’s because you spoke your language and not the language they are used to. 

(Just imagine a developer coming up to you and talking in their programming slang. You’ll be clueless and confused. Things will fly off your head.)

We need to talk in a  language that our audience will understand. Storytelling is nothing but the art of conveying your message in a way everyone can understand. It is something that is a part of our daily lives and culture.

We need to build an emotional connection with our designs/ideas so our audience will respond to it in a more positive manner. People connect with emotions and for that, we need to establish trust by talking in a way they can understand.

Just like the movies, your design should tell a good story. Before we start designing we need to set a plot for our designs, create characters and start making things relatable to the real world.

WHY???

A design is easy to do but convincing people of an idea is tough (No offense). This