Have you ever come across any website which takes a lot of time and effort to load? Would you like to go to that site again? Well, the answer is of course no. This is where web optimization comes into the picture. It helps in improving the user experience (UX) and performance of the website. And if the website performance is good, your audience would want to revisit your website, and also, your website will be ranked higher.
According to a report by First Page Sage, the top 3 organic search results receive more than two-thirds (68.7%) of all clicks on the Google Search page.
In this digital era, search engines play a major role in deciding your website’s rank. Impressing search engines has become highly important if you want to rank your website at the top of the search engine result page.