/ Mantra.Design
Re-imagining Digital in a Consumer-first Era
Re-imagining Digital in a Consumer-first Era
Mantra Labs focused on their life, home and motor insurance journeys. Ensuring it was a one-stop-shop for everything digital insurance. From creating Insurakshak - a first-of-its-kind personalization tool to re-imagining their ‘mobile-as-a-touchpoint’ journey, the objective was to enable better experiences.
Users need to have a simple process for optimal experiences
Users need to have a simple process for optimal experiences
Clear brand positioning, value props and instructions for users
Clear brand positioning,value props and instructions for users
Intuitive and responsive touchpoints to engage the users
Intuitive and responsive touchpoints to engage the users
To build an intuitive mobile app ecosystem, we ensured a comprehensive 360-degree transformation:
Simplifying new user journeys
Reducing operational & customer support costs through informative content
Increasing user stickiness through gamified journeys
