Try : Insurtech, Application Development

AgriTech(1)

Augmented Reality(21)

Clean Tech(9)

Customer Journey(17)

Design(45)

Solar Industry(8)

User Experience(68)

Edtech(10)

Events(34)

HR Tech(3)

Interviews(10)

Life@mantra(11)

Logistics(6)

Manufacturing(3)

Strategy(18)

Testing(9)

Android(48)

Backend(32)

Dev Ops(11)

Enterprise Solution(33)

Technology Modernization(9)

Frontend(29)

iOS(43)

Javascript(15)

AI in Insurance(39)

Insurtech(67)

Product Innovation(59)

Solutions(22)

E-health(12)

HealthTech(24)

mHealth(5)

Telehealth Care(4)

Telemedicine(5)

Artificial Intelligence(153)

Bitcoin(8)

Blockchain(19)

Cognitive Computing(8)

Computer Vision(8)

Data Science(23)

FinTech(51)

Banking(7)

Intelligent Automation(27)

Machine Learning(48)

Natural Language Processing(14)

expand Menu Filters

Gen Z Design Dilemma

By :

It’s the latest hook line to defend any design by saying it is for the Genz, the new generation. But what does it actually mean designing for this generation?

This is the generation that was born with iPhones and ipads in their hands and they are the most tech-savvy of us all. It is daunting to get inside the heads of this digitally-driven generation and understand what makes them addicted to things.

WHO IS THE GENZ??

You can easily spot them in public spaces as humans with more than one digital device on them and mostly with headphones to block out real-life noise. These guys got mobile phones before they could even walk making them the most digital-savvy generation. They access information at their fingertips and are known for their multitasking skills. These guys have grown up in a time of constant changes and that’s why they don’t expect any stability. They want products that constantly evolve and experiment.

Let’s see how we can design for Gen Z while keeping them engaged and wanting more.

WHAT DO THEY LIKE??

To say that they are attracted to anything and everything is not wrong here. The people of this generation are open to new experiences. They like putting themselves out there in the social media world and demanding attention and expect the same from the products they use.  As designers that gives us access to fearlessly experiment with combining new styles, colours, typographies, or animations.

HOW TO DESIGN FOR THEM??

  • Understanding their habits

Gen Z practically grew up with smartphones glued to their hands, navigating the digital world like pros. To meet them at their level, we need to create designs that adapt to their digital habits. The most important thing to keep in mind is to have a design that is mobile-friendly and responsive. A seamless experience keeps Gen Z engaged and craving more!

  • Embrace Minimalistic and Authentic Designs

They appreciate minimalism so go ahead and declutter your designs and let your creativity shine. Go for cleaner layouts, generous white spaces, and pleasing typography. Also, it’s often the case that the bigger and bolder, the better. So go ahead and try out bold, attention-grabbing fonts.

Also the Gen-Z values authenticity, they are not fooled by marketing gimmicks. They have a strong sense of social responsibility and they are very vocal about their beliefs. So don’t be afraid to let your brand’s true colours shine through in a genuine, minimalistic way.

Also, they appreciate casual, honest, and everyday language, and we need to make sure our content resonates with the characteristics of this generation. 

  • Incorporate Bright Colours and Vibrant Visuals:

Gen Z loves their colours as vibrant as a rainbow. They are drawn to bright colours, eye-catching visuals that evoke positive emotions. Make sure your designs pop and demand attention. They also love neon palettes and mixed patterns. Fearlessly experiment with combining new styles and colours because everything and anything goes for them.

In the end, it’s all about capturing that Gen Z spirit and infusing it into your designs. 

  • Leverage Personalization and User-Generated Content:

Just like your favourite ice cream, the Gen Z craves personalized experiences. They want to feel like your designs were made just for them. So, sprinkle some magic into your designs by incorporating customization features and personalized recommendations. Give them a platform to choose their preferences to tailor an experience of their liking and you will see their engagement levels skyrocket.

Gen Z loves being part of the action. Try to give them a sense of community and involvement. You can have polls, surveys or interactive challenges, etc. Giving them an invitation to share their creativity and ideas will make them more engaged. 

Also, they are way past their age when it comes to digital experience. Treat them like adults and give them informed decisions. 

  • Integrate Gamification and Interactive Elements:

This generation grew up playing digital games and they expect a similar level of interactivity in their experiences now. Incorporating gamification techniques like rewards, challenges, and progress tracking helps keep them hooked. You need to gamify your designs to create a sense of accomplishment and fun for them. Also, give them some interactive elements or animations to draw attention for them to keep coming back for more. 

Remember, the more they can actively participate, the more invested they’ll be in your product.

Also, this generation can have a full conversation just using emojis, so try communicating with them in your product using emojis, avatars, anicons, etc.

Conclusion

Designing for Gen Z requires an understanding of their unique characteristics and preferences. By embracing minimalistic designs, incorporating vibrant visuals, personalizing experiences, and prioritizing interactivity, designers can create engaging experiences that makes this digitally savvy generation coming back for more. 

One more thing is to keep evolving our designs by adapting to the new expectations.

They need things to be relatable with the current trending reels, tiktoks, viral twitter posts, viral memes, shows, etc.

With the digital world so dynamic, we need to constantly evolve and keep up with the newer trends to keep our users engaged.

Cancel

Knowledge thats worth delivered in your inbox

Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

Cancel

Knowledge thats worth delivered in your inbox

Loading More Posts ...
Go Top
ml floating chatbot