XR provides an opportunity for brands to extend their customer touchpoints and increase their brand recognition and recall.

Customers are clamoring for an enriched experience beyond the 2D outlay a laptop or mobile can provide. They want immersive experiences now.

Parag Sharma, CEO and Founder of Mantra Labs shared some key insights on ‘AI and Future Insurance Customer Experience’ at an event hosted by IRDA and supported by India Insurtech Association:

Building a national digital health ecosystem is beneficial in the short run and long run  for every stakeholder within the healthcare sector.

Adopting CX technologies allows Insurance enterprises to enable scale & speed, engineer new experiences, and analyze behavioral data.

The unprecedented nature of the pandemic pushed healthcare from a traditional in-person model to the digital realm almost instantly. Connected health swooped in to define the patient experience during the pandemic, but as healthcare moves forward — how will digital define the experience transformation needed in India’s healthcare delivery.

Among several technological innovations and widespread adoption of specific applications, here are the top insurance trends in 2021.

The digitally enabled healthcare consumer is informed, proactive and above all lives in an omni-connected world.

Since the Pandemic began, traditional insurance protection and cover products have evolved to meet new customer demands. According to recent WHO and EY reports, Consumers now prioritize ‘protecting their health’ above all other personal needs. 

As investments in Artificial Intelligence continue to rise, pairing human-centered design and AI together is foreseen. This edition talks about machine learning use cases, India's general insurance market, predictive journey, faceless computing, and voice UX.