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Most Innovative Insurtechs of 2023

The insurance industry has experienced significant transformations in recent years, largely driven by technological advancements and the rise of insurtech companies. These innovative startups are upending conventional insurance practices by utilizing cutting-edge technologies to boost customer experiences, streamline operations, and offer personalized insurance solutions. This blog will focus on the most cutting-edge insurtech firms of 2023 that are changing the insurance space and pushing the envelope of what is possible. Here’s a look at the most innovative insurtechs of 2023 (in no particular order):

  1. Propeller is a US-based InsurTech that provides insurance companies, consultants, and their clients with a completely automated end-to-end underwriting platform. The firm has a white-labeled URL for brokers and agents that contains around 7,000 surety bond obligations allowing both parties to get quotes, make payments, and receive their bonds in a matter of minutes.
  1. Kita is a London-based company that provides a customized portfolio of carbon insurance solutions by linking insurance and carbon markets. The company offers a portfolio of insurance products that lower carbon risk, allowing high-quality carbon projects to scale up. Reduced risk in carbon credit transactions leads to greater flows of upfront capital and accelerates the pace of positive climate impact. Their Carbon Purchase Protection Cover insurance policy secures buyers of forward-purchased carbon credits against under-delivery.
  1. Goose is a Vancouver-based company that provides easy, affordable, insurance solutions via mobile-first self-serve platforms. Customers may purchase Life Insurance, Cancer Insurance, Critical Illness Insurance, Travel Insurance, and more using the Goose Insurance Super-App in just a few seconds without the need for a medical exam or an agent.
  1. Thimble is a US-based insurtech platform that enables small businesses like handymen, landscapers, DJs, artisans, and event planners to purchase insurance coverage by job, month, or year using an app, website, or phone. The users can also modify, pause, or cancel it right away regardless of whether the business is strong and also pick how they wish to pay before upgrading once the business truly takes off. 
  1. Wefox Holding AG, a Berlin-based firm provides customers with an insurance check tool that identifies the risks they face. 

The users receive an accurate percentage across 4 separate categories that reflect their individual level of risk.

  1. NEXT Insurance is a California-based firm that provides small businesses like pet care providers, Amazon sellers, engineers, architects, etc. with specialized and affordable insurance solutions. The firm is also working on creating a digitally embedded payroll experience for small businesses across the U.S. which will help them effectively manage cash flow and only pay for the coverage they require.
  2. Dacadoo is a Swiss tech firm that combines mobile technologies, social networking, gamification, etc., to help users with their health and well-being through personalization. Their mobile-first digital health engagement platform encourages users to lead more active lives by combining social networks, online gaming, and behavioral science-based motivating strategies with artificial intelligence and automated coaching. The platform uses the Health Score, a scientifically derived number ranging from 0 to 1,000, to quantify and assess health. It relies on the user’s physical characteristics (body), emotional state (mind), and way of living (style). Rewards are given to those who lead active lifestyles. Another product is Dacadoo Risk Engine, a health risk quantification API that enables insurers and healthcare providers to examine the population’s health risk. Examples include population health management, faster underwriting, supporting pricing engines, and dynamic pricing.  

Conclusion:

The Insurtech revolution is in full swing, and these innovative companies are leading the charge. From redefining underwriting with AI and ML to pioneering usage-based insurance, enhancing customer experience, transforming claims processing with blockchain, and embracing risk management and prevention, they are reshaping the insurance industry as we know it. With a growing focus on technology, data, and customer-centric approaches, the future of insurance sure looks promising.

(Note: The insurtechs highlighted here are not rank-based and are not indicative of the ‘best’ insurtech products available today.)

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Bringing Interfaces to Life: The role of animation in UI and UX

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience. 

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons 

Additionally, captivating animations can also serve to promote and enhance the appeal of your product. 

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

UI/UX

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author: 

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

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