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iOS 10.2 updates and features

apple-releases-ios-10-2-beta-new-sos-feature-and-other-changes

Apple released the iOS 10 earlier this year and since then there has been two major updates to it, dubbed as iOS 10.1 and 10.2. With iOS 10.2 Apple has managed to bring forward a host of new features which are much welcomed. As iOS 10.2 is an incremental update to iOS 10 there are not humongous amount of changes, still there are a lot to talk about.

  • New Video App: With the launch of the new MacBook Pro, Apple’s new Video app now works on both iOS and Apple TV. It’s a new way of discovering content across iTunes and other streaming apps. It’s US only for now, and it lacks support for Netflix. The dull Videos app which comes bundled with iOS, looks and operates much better now. 
  • Music Player: Apple’s decision to hide the Shuffle and Repeat buttons below the fold and not providing any kind of visual cue that there’s any content down below, was met with universal outrage. Apple’s solution to this isn’t to actually redesign the screen. But instead they’ve added a splash screen that a user will see the first time they open the Now Playing screen. This tells them they can swipe up to view the Shuffle button and Up Next queue.
  • Camera Updates: Apple has added an option that lets you save your camera settings.  It lets you always jump straight into ’square’ photo mode, stick with the same filter or keep Live Photos turned off, depending on your preferences.
  • New In-Built Wallpapers: Three new attractive wallpapers have been added in iOS 10.2 release. They’re designed to bring the best out of the wider color gamut displays on the iPhone 7.
  • New Emojis: Several new emojis like a clown, croissant, shark, owl, butterfly and an avocado are also added in iOS 10.2 release. On the other hand numerous old emoji have also been redesigned to look more modern, with loads more profession-based emoji now available in both male and female, too.

 ios102emoji

  • TV & Videos widget: Similar to the Netflix widget, the new Videos widget shows you the Series or Movie you’re watching, and with a tap you can jump straight back into it without opening up the app.
  • Single Sign-on: Sign Sign-On lets cable subscribers log into all the channel apps using only one login. Once you do this on your iPhone or iPad, the content from all available apps will be displayed in the TV app.
  • A new SOS feature: This will call emergency services when the power button on the iPhone is pressed 5 times. This is however a voluntary feature and can be turned off from settings.
  • Quick Response: With iOS 10.2, when you’re tying a response to a message in quick response, and you choose to open the app, the text you’ve already written will no longer be lost.
  • Home Button Changes: In the “Press and Hold Home Button to Speak” section you can switch from Siri to plain old Voice Control or just turn the feature off altogether.
  • Siri: If you turn off Siri, the next time you press and hold the Home button, you’ll get a new splash screen giving you information about Siri and giving you options to turn it back on again.
  • Bug Fixes & Others: Several Bug fixes that were identified in the iOS 10.1 release have now been fixed. Like when you turn off the “Show Contact Photos” option from the “Messages” section “Settings” app, all contact photos will actually disappear now. Previously, iOS 10 still showed contact photos in conversation, that’s no longer the case. There is also a new celebration effect in iMessages and you can also give star ratings in the Music app with iOS 10.2.
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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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