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Google I/O day 2 highlights: 3 latest technologies for VR and AR

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Day 2 of Google I/O 2017 has completed. We’ve got all of the details on day 2 rounded up just in case you happened to miss anything. Mostly  Keynote speech and bigger announcements happened on the first day.

There were multiple tracks on the second Day of I/O and we chose to focus on the AR/VR related topics.

Google is working on the whole spectrum on Reality as we know. From Real world problem solutions to using AR for enhancing real world environments and VR to complete virtual experience of the real world.

Google Tango

This is a very interesting project building on the AR capabilities for Smartphones. Google calls it WorldSense. It uses SLAM( Simultaneous Localisation and Mapping). The smartphone AR powered by Tango has Depth sensing, wide angle tracking camera and relocalisation capabilities. This allows greater capabilities for AR/VR developers. This technology can provide you with directions indoors and combined with AR, it can also create things which aren’t there.

Expeditions AR

This is the new version of the earlier Expeditions VR experience Google launched a few years ago. It is powered by the virtual positioning system. The VPS you to navigate through a store with the help of Tango — combined with image recognition systems that can track where you are. It enhances the interaction with the real world with low latencies. Developers can also build these AR Expeditions.

Daydream

Google calls its VR program, Daydream. Daydream 2.0, Euphrates, comes with support for standalone headsets.
In Euphrates, the focus is on standalone support and sharing the VR experience. Three important features showcased are
  • Software support for standalone headsets
  • Making VR content front and centre
  • Making it easy to share your VR exp
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Some Google VR capable devices are already available in the market from ASUS, Motrola with some more slated to come from Samsung.

 VR/AR developer tools

Google announced new tools to take advantage of the new platforms.

Instant Preview –

Allows Faster iteration — Google wants to speed up iteration times for building VR apps. With Instant Preview, which is deeply integrated into the editor and mobile device, developers can now make changes and see them in VR right away. No need to wait minutes to recompile an application.

Immersive web —

WebVR , brings the full Chrome browser to VR, using the Daydream controller. Google is also building WebAR into the browser. That way, you can preview what a new coffee table would look like on your phone — and it would know what actually fits between your couch and table.

Seurat for High fidelity graphics—

What you can render in real time depends on the amount of power you have available.” On mobile, you can’t get desktop-quality graphics.  A new tool for simplifying 3D scenes so they still look great but only need a little bit of rendering power compared to the full scene. It will bring cinema level quality to desktop graphics.

 For more updates, stay tuned for Day 3.
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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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