Day 2 of Google I/O 2017 has completed. We’ve got all of the details on day 2 rounded up just in case you happened to miss anything. Mostly Keynote speech and bigger announcements happened on the first day.

There were multiple tracks on the second Day of I/O and we chose to focus on the AR/VR related topics.

Google is working on the whole spectrum on Reality as we know. From Real world problem solutions to using AR for enhancing real world environments and VR to complete virtual experience of the real world.

Google Tango

This is a very interesting project building on the AR capabilities for Smartphones. Google calls it WorldSense. It uses SLAM( Simultaneous Localisation and Mapping). The smartphone AR powered by Tango has Depth sensing, wide angle tracking camera and relocalisation capabilities. This allows greater capabilities for AR/VR developers. This technology can provide you with directions indoors and combined with AR, it can also create things which aren’t there.

Expeditions AR

This is the new version of the earlier Expeditions VR experience Google launched a few years ago. It is powered by the virtual positioning system. The VPS you to navigate through a store with the help of Tango — combined with image recognition systems that can track where you are. It enhances the interaction with the real world with low latencies. Developers can also build these AR Expeditions.

Daydream

Google calls its VR program, Daydream. Daydream 2.0, Euphrates, comes with support for standalone headsets.

In Euphrates, the focus is on standalone support and sharing the VR experience. Three important features showcased are

Software support for standalone headsets
Making VR content front and centre
Making it easy to share your VR exp

Some Google VR capable devices are already available in the market from ASUS, Motrola with some more slated to come from Samsung.

VR/AR developer tools

Google announced new tools to take advantage of the new platforms.

Instant Preview –

Allows Faster iteration — Google wants to speed up iteration times for building VR apps. With Instant Preview, which is deeply integrated into the editor and mobile device, developers can now make changes and see them in VR right away. No need to wait minutes to recompile an application.

Immersive web —

WebVR , brings the full Chrome browser to VR, using the Daydream controller. Google is also building WebAR into the browser. That way, you can preview what a new coffee table would look like on your phone — and it would know what actually fits between your couch and table.

Seurat for High fidelity graphics—

What you can render in real time depends on the amount of power you have available.” On mobile, you can’t get desktop-quality graphics. A new tool for simplifying 3D scenes so they still look great but only need a little bit of rendering power compared to the full scene. It will bring cinema level quality to desktop graphics.

For more updates, stay tuned for Day 3.

Sales Applications Are Disrupting More Than Just Sales

By : Divyanjali Gupta

Published on Jun 17, 2025

Healthcare Insurance Real Estate Retail Sales AGents Sales Applications Sales Apps

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

AI recommends what to upsell or cross-sell based on previous order patterns
Real-time stock availability and credit status are visible in the app
Geo-fencing ensures optimized route planning
Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field. Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity.

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates.

Here’s what it delivers:

Role-based onboarding that keeps every level of the field force aligned and accountable
Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

Virtual site tour integration for remote buyers
Mortgage and EMI calculators to increase buyer confidence
WhatsApp-based lead capture and nurture sequences
CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

Live delivery status and route deviation alerts
Automated dispute reporting and issue resolution tracking
Fleet coordination through integrated GPS modules
Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

Voice-to-Text Logging: Agents dictate notes while on the move.
AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
Omnichannel Communication: In-app chat, WhatsApp, email—unified.
Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

Replace guesswork with intelligence
Reduce the cost of delay and manual labor
Improve agent accountability and transparency
Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion:

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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