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Top JavaScript trends to watch in 2018

I am trying to bet on how many new Javascript frameworks will be released each month. I think, the best developer’s game in the past 5 years. I really think 2018 will be the perfect time for learning one framework for one problem and being able to mix them without (I hope) too much issue. At least before the “next big framework” :-)

Some of the main Javascript frameworks to watch in 2018 are here:

GraphQL:

Brings a new way to query data from server to frontend. You can think of it as a new protocol, a communication standard between client and server. Not only for websites, but also for desktop and mobile apps. This concept of “fetching only what you need” is important and should be at the core of every front and back end development. Reducing the size of every network exchange is crucial, especially for users with slow networks. I believe that GraphQL could become a standard in 2018.

React:

who doesn’t know React in 2018? React is actually not easy to learn, I see my students challenged by it everyday. But when all concepts of props, state, life cycle, actions, etc. are mastered, it is a very powerful tool. It will remain a strong Javascript framework in the year to come.

Vue.js:

we witnessed an interesting fight between React and Vue.js in 2017. Both are powerful, but Vue.js is easier to learn than React. The community around it is starting to grow really fast and we hope the industry will continue to adopt it in production.

React Native and Electron:

Two frameworks for desktop and mobile apps. While they are still not at the level of native app languages (iOS, Android and desktop), their performances are really impressive.

Reason

The new way to write React applications; bye bye pure Javascript! It can be trendy, but I believe that with the support of Facebook it could be the next standard for writing React applications. We should keep an eye on it and watch how the language evolves in 2018.

Next and Now

React has a strong ecosystem. Next and Now are proof of it. Easy to use and make React projects ready for production. Deploying and distributing React applications at scale can be challenging, mainly for  small teams. Next and Now are designed to make a developer’s life easier.

Honorable Mentions for 2018:

  •   Lona (created by AirBnB – https://github.com/airbnb/Lona): Transform Sketch files from designer to UI code: iOS, Android, Web and Web mobile. It’s based on a simple app that can solve a lot of communication issues between Designers and Developers. Trust me, both of them think of themselves as rock stars, and like every rock star, they don’t like compromises. Now with Lona, designers can directly integrate and test their creation easily without bothering developers.
  • Aurelia (http://aurelia.io): Is a complete solution for creating your online presence: web, mobile and desktop. I think it can be a good start for any new project or start-up: easy to learn, easy to put in place and good support.

Inputs provided by Guillaume Salva, Full-Stack Software Engineer at Holberton School.

Here, you can find out the trends and frameworks in 2017

 

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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