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Latest PHP Trends in 2018

 

PHP is one of the most simple to use the server-side scripting language. PHP frameworks are developed to complement PHP in many ways as they cater a basic structure and enforce the developers to use coding standards and development guidelines to stabilize the product and standardize the process. So this helps to reduce complexity & facilitates developers with all the comfort to focus on their specific areas without affecting the development of other modules.

I have listed down some of the main PHP frameworks which will remain the popular choice for developers in 2018 as well.

Laravel

According to our recent analysis of Google Trends, it can be clearly noticed that Laravel framework stands out & stands above all the frameworks listed and shall stay at the top in 2018. Since 2015’s Sitepoint survey showed that Laravel framework has an excellent documentation, robust features and a growing support community which made Laravel a clear winner in the list of PHP frameworks. Till now with the launch of Laravel 5.5 framework Google Trends has witnessed an increase in Laravel search results across the globe.

Laravel Framework facilitates many specific packages such the Blade Templating Engine, Artisan, eloquent ORM, Middleware, PHPUnit for Unit Testing, RESTful controllers & being the first one to introduce routing in an abstract way. All because of these extensive features many companies started providing Laravel Development Services to grow their business.

One of the most important functionalities of Laravel is the way it handles NoSQL structures like MongoDB & more. It is easy & comfortable for any developer to get started with Laravel because of its excellent documentation. If you are a developer who wishes to work with PHP then it is very useful to become a PHP Laravel developer.

CodeIgniter

This framework, which has more than 11 years, shot to fame thanks to the relatively unassuming use of resources, simplicity, convenience, a huge number of documents, designed for developers of any level, the absence of restrictions. At one time, Laravel is beginning to develop as a competitor CodeIgniter, so that until recently it was a universal benchmark.

  • CodeIgniter Reactor great support community, including libraries, modules, templates, and documentation;
  • Templates to work with databases, which are very similar to SQL syntax
  • The possibility of caching on the server side;
  • Using the package manager for quick connection of the libraries from the command line.

Symfony

Symfony has been touted for a while now as a very stable, high performance, well documented, and modular project. Symfony is backed by the French SensioLabs and has been developed by them and its community to be a fantastic framework.

  • Symfony defines MVC while many other frameworks try to simply follow MVC rules.
  • The standards of Symfony also make it easier to catch errors and to write high-quality code; its community is growing every year.
  • Symfony is The leading PHP framework to create websites and web applications
  • Laravel uses Symfony

Symfony is used by many big name companies like the BBC and open source project such as Drupal and eZpublish. Symfony was written with stability in mind in a very professional way. Its documentation is extensive, and its community is just as vast. Hence used for building both performances REST APIs, as well as fully fledged web applications.

Yii 

Yii is considered as the best framework in a lot of PHP frameworks. This framework facilitates the development of any kind of web app. It is known for being fast & flexible. Yii 2 is easy to install as it utilizes modern technologies & is backed up by the extensive set of features. Moreover, it supports high extensibility with great security & encourages testing. The launch of Yii 2.0 beta has started attracting developers with its new functionalities, features, changes, bug fixes & more. Yii 2 supports PHP 5.3 and some of the functionalities have been inherited from Yii 1.1

CakePHP

Being one of the oldest frameworks CakePHP retains its user base & is gradually but continuously growing. It also has an impressive portfolio comprising of big brands such as Express & BMW. Alike CodeIgnitor, CakePHP is an ideal framework for beginners. It also supports the rapid development of commercial web apps. It has built-in code generation with a scaffolding functionality to increase the speed of development & numerous packages to carry out general functionalities. Configuration process of CakePHP is a breeze as it reduces the need for unwanted complicated files such as XML or YAML config files. Faster builds are one of the main features along with the security features which include measures to prevent cyber-attacks.

ZEND

Zend Framework is prominently known for its go-to professional framework. It is commonly used for powerful enterprise-level applications. It is built with an extensive set of features such as security, extensibility in mind & performance. Zend isn’t ideal for rapid application development as it was developed with a focus on enterprise applications hence it has an enterprise driven nature with the support of numerous components such as feeds, forms, services and more.

Here is the link to know what were the trends in 2017, Latest PHP trends in 2017

 

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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