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A Day with Artificial Intelligence

Although buzzwords like Artificial Intelligence, Machine Learning, Deep Learning are loud enough. Many of us still believe AI synonym to Robots. As stated by ZDNet – In one of the surveys conducted by Hubspot of more than 1,400 people from Ireland, Germany, Mexico, Colombia, UK, and the US, they found that many respondents did not know that they were already using AI.

However, of the respondents who said they had not used AI, 63 percent were using it. They just were not aware that they were.

Image Source ZDNet

And if you also thought that you are not using an Artificial Intelligence tool, lets sail through your daily activities to help you in figuring out AI tools that are now a necessity.

Google Maps/ Google Search/ Google Photos/ Google Translate

Yes, all of these default apps on your smartphone uses artificial intelligence and machine learning. As you start typing into the search field, the box responds with some of the search terms as suggestions. The suggestions shown are derived from looking for similar words you types, what is trending or your location.
Google photos, on the other hand, scan and identifies similar images and group them/animates based on date/occasion or people. It again uses artificial intelligence and is driven by robust algorithm to locate/group similar stuff.

With individuals sailing on foreign land, Google translate is another handy tool that was built using Artificial intelligence technology. Algorithms/programs used to read and analyze millions of existing translated documents and built specific vocabulary for a particular language. While a user types in a word in his preferred language, the programs look for the most suitable match and provides a translation in the desired language.

Email Filters

Ever wondered how an email lands into the spam folder when a user hasn’t manually selected it? Or why some emails are under promotions? It is again the magic woven by machine learning. The spam filter analyses the sender’s address tracks the network address maintain a list to be referred later,and as an email hits the recipients server, it scans against its data center and labels it appropriately.

Fraud Prevention

I remember when I was making a transaction through my credit card and twice entered incorrect CVV number. Within minutes I got a call from my bank asking if I am the one making a purchase or is it someone misusing the card. In fact, another incident when I was at my native place and logged into my bank account from a new IP, I was alerted via an email and an SMS – there is a new login from an unknown IP.
All of these fraud prevention techniques are possible because of Artificial intelligence as a monitoring tool.

Social Media

Social Media viz Facebook, Instagram, Twitter, Snapchat, Pinterest that are a lifeline to many uses Artificial Intelligence extensively. Facebook or FB uses AI to present you a personalized newsfeed,and even alters the post that you see on your page.
Instagram recently used AI to replace slang with emojis; just for e.g., if you type rofl it would suggest you emojis or hashtags and make emojis more meaningful.

AI is everywhere and expanding its reach on a daily basis. Although all of this is running in the background, we would love to see self-driving cars and kitchen appliances communicating to Siri, Cortana or Alexa. Possibilities are limitless.

 

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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