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InsurTech : Trends and Innovations in 2019

When I look back at how rapidly InsurTech is evolving over the years, it makes me wonder what will happen in the next few years. Although we cannot be sure of the technological advancements we can predict some of them for the next year.

Insurtech trends for 2019

Could 2019 be the year of some more interesting digital transformation in InsurTech? Here are some of our predictions:

1. Underwriters will gain knowledge with AI: 

Underwriting is one of the essential components of the insurance business and no matter what no machine can replace underwriters. But, we can expect that by 2019 underwriters will get a lot of assistance for their work procedures through AI and RPA. It will help them manage high volumes of data, parse and validate evidence faster and more cleanly through automation. Reports suggest that insurers spend most of their time doing mundane tasks such as data entry instead of performing core operations. The relevance of AI in 2019 will be more impactful for underwriters as it will free them from those additional time-consuming tasks.

2. Blockchain for centralising medical data:

Blockchain provides a central platform for digital medical records that underwriters can access securely. In the next year with the evolution of the regulatory environment around blockchain transaction and the streamlining and automation of underwriting processes, the blockchain will play a vital role in this industry.

3. Top-notch security:

The one thing that all sectors struggle with when they adopt the digital platform is cybersecurity. The networks are always vulnerable to cybercriminals and could be exploited at any point. Insurance firms also face the same issues with legacy systems that are often hard to update so 2019 will also see some advancement in this field and will focus on making platforms much secure, reducing risk across the enterprise.

4. Improved customer experience:

Customers are becoming digitally savvy by each passing day, and they expect a compelling user experience for every digital transaction they make. The insurers need to ensure that they provide their customers as well as the distribution partners a well crafted digital platform that is compatible with new devices while also offering them a personalised experience.  This step will also be instrumental in targeting the millennial generation who generally do not take an interest in insurance policies because of its cumbersome architecture.

5. Increased automation:

Automation is gaining momentum in the insurance industry, but it will become more prominent across the entire customer experience and the value chain. The use of chatbots for processing simple requests, quoting and analysing complex issues that might need human intervention will all be a part of advanced automation. 

6. Hyper-personalised policies:

The one thing that Insurtech will surely see in 2019 are policies that are customised depending on the needs of the insurants. The agents will make use of the predictive and data analytics to create policies that are cost-effective and useful for both the parties irrespective of their policy size.

All the predictions stated above will play a vital role in Insurtech in 2019, and one can expect accelerating growth in fields like AI, automation of processes and digitalisation of the underwritings. Data and analytics is the underlying key that will enable all these advancements to take place smoothly.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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