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What’s going to be big in chatbots for 2019

The chatbot market is predicted to reach a whopping 1.25 billion US dollars by 2025. These figures are not just mind-boggling, but they are proof that shows the relevance of chatbots today. Also, 45% of end users have already got comfortable with chatbots, and they prefer chatbots over other media for communication.

Chatbot in 2019

So, we can expect that by 2019 chatbots will reach another level of accuracy and efficiency. Here are the trends to watch out for chatbots in 2019:

1. Intelligent systems:

Chatbots are the future of impeccable customer service. But to make it at par with human customer support it needs to be super interactive and smart. Companies deploying chatbots are continually working on optimizing their bots so they could be an equal replacement for a human counterpart. It is predicted that in the next few years conversational AI-first” user experience, or CUX,  will become mainstream in most organizations. CUX is an advanced version of UI  which is designed to help and improve the user experience so that they can reach their end goals faster.

2. The rise of website chatbots:

By the next year, one can expect that several small, as well as medium-sized businesses who have not yet implemented chatbots, will look forward to adopting it. The emergence of third-party companies that help the organization to develop and build the industry-specific chatbots at affordable prices has made the adoption of bot technology easier. Chatbots are a great source to enhance the user experience and provides a 24*7 customer support as such all businesses need it.

3. Stricter guidelines:

The crux of chatbots is DATA and more data. The introduction of GDPR guidelines this year has made the usage of data restricted. Even with stricter guidelines, the importance of data will not plummet, and it will only increase.  The companies will need to find responsible methods of data processing so that they adhere to the new guidelines and develop GDPR-compliant solutions.

4. Chatbots beyond customer support:

The coming year will witness the use of chatbots for several more processes such as the B2B and B2E business workflows. Some existing examples include the chatbots for CRM, Intranet and IT help desks. As cited by a leading company Juniper Networks that chatbots can reduce the business costs by $8bn by 2022 and 2019 will witness some fantastic advancements in that direction.

5. Mobile app saturation:

The mobile app market is saturating, and in the coming years, it is said that 50% of companies will focus their resources and finances on chatbots rather than mobile apps.

Reasons why chatbots are more preferred than mobile apps:

    Chatbots are more efficient and intelligent and are a better way to reach customers.

    Smartphone users do not want to exhaust their limited memory space with unlimited applications.

    75% of Smartphone users use some messaging app.

    The UI elements of an application or a website is a collection of information. If all of this can be packaged together and provided in a messaging app, it will be much easier for the users. Wouldn’t it be great if you can manage everything from booking a movie ticket to buying groceries through a single interface?

    Also, chatbots do not need a download you need to message them through a messaging app and ask them to perform a function.

We cannot ignore the immense benefits that chatbots have to offer. The exploration around chatbots is unlimited, and we will see them unravelling one at a time. The experience that chatbots provide whether it is finding a travelling location or getting information is super smooth and comfortable. The personal touch that chatbots offer is another plus point that makes chatbots a perfect fit for businesses.

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Bringing Interfaces to Life: The role of animation in UI and UX

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience. 

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons 

Additionally, captivating animations can also serve to promote and enhance the appeal of your product. 

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

UI/UX

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author: 

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

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