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The Importance of Machine Learning for Data Scientists

By :
3 minutes, 7 seconds read

The concept of Machine Learning, Artificial Intelligence (AI), Big Data has been around for a while. But the ability to apply algorithms and mathematical calculations to big data is gathering momentum only recently.     

In this article we will discuss the importance of Machine Learning and why every Data Scientist must master it.

What is Machine Learning?

Simply put, we’re contributing to Machine Learning through our day to day interactions on the internet. Whether you search your coffee maker on Amazon, “top tips to lose weight” In Google, or “friends” in Facebook you see Machine Learning in action, but you don’t realize it.

It is the Machine Learning technology that lets Google, Amazon, and Facebook search engine offer relevant recommendations to the user.

These companies are able to keep tabs on your day to day activity, search behavior and shopping preference with the help of ML technology.

Machine Learning is also one of the main components of Artificial Intelligence.

Who is a Data Scientist?

Before assessing the importance of Machine Learning for Data Scientists, here’s a brief note on who Data Scientists are. We’ll also discuss how one can become a Data Scientist.

Data Scientists draw meaningful information from a huge volume of data. They identify patterns and help build tools like AI-powered chatbots, CRMs, etc. to automate certain processes in a company.

With a sound knowledge of different Machine Learning techniques and contemporary technologies like Python, SAS, R, and SQL/NoSQL database, Data Scientists perform in-depth statistical analysis.

The role of Data Scientist might sound like that of Data Analyst, but, in fact, they are different.

Difference between a Data Scientist and a Data Analyst

  • Data scientist predicts future based on past patterns. Whereas, a Data Analyst curates meaningful insights from data.
  • Data scientist’s work involves “estimation” (or prediction) unknown facts; while an analyst investigates the known facts.
  • Data Analyst’s job is more geared towards businesses. Data Scientists’ work is integral to innovations and technological advances.

Why Machine Learning is So Important for a Data Scientist?

In a near future, process automation will superimpose most of the human-work in manufacturing. To match human capabilities, devices need to be intelligent and Machine Learning is at the core of AI.

Data Scientists must understand Machine Learning for quality predictions and estimations. This can help machines to take right decisions and smarter actions in real time with zero human intervention.

Machine Learning is transforming how data mining and interpretation work. It has replaced traditional statistical techniques with the more accurate automatic sets of generic methods. 

Hence it is imperative for Data Scientists to acquire skills at Machine Learning.

4 Must Have Skills Required to Become a Machine Learning Expert

To become an expert at Machine Learning every Data Scientists must have the following 4 skills.

  1. Thorough knowledge and expertise in computer fundamentals. For example, computer organization, system architecture and layers, and application software.
  2. Knowledge of probability is very important because Data Scientists’ work involves a lot of estimation. Analyzing statistics is another area that they need to focus on.
  3. Data modeling for analyzing various data objects and how they interact with each other.
  4. Programming skills and a sound knowledge of programming languages like python and R. A quest for learning new database languages like NoSQL apart from traditional SQL and Oracle.

Conclusion

Data is the new oil.

IBM predicts that the global demand for Data Scientists will rise 28% by 2020. Finance, Insurance, Professional services and IT sectors will cover 59% of the Data Science and Analytics job demand.

In the coming future, Machine Learning is going to be one of the best solutions to analyze high volumes of data. Therefore, Data Scientists must acquire an in-depth knowledge of Machine Learning to boost their productivity.   

This article is contributed to Mantra Labs by Jenny Hayat. Jenny is an established blogger and content writer for business, career, education, investment, money-making ideas and more.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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