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Here’s How Computer Vision is Transforming Healthcare

The scope of application of AI-driven technologies in Healthcare is increasing. It seems we are approaching a world where our connected devices tell us when we need to visit our doctor because they have detected symptoms that might be concerning. An explosion of data and computer vision technology has extended a helping hand to medical professionals in decision-making.

As per a report by Verified Market Research, computer vision in Healthcare Market was valued at USD 229.58 Million in 2018 and is projected to reach USD 5317.75 million by 2026, growing at a CAGR of 48.13% from 2019 to 2026.

Computer vision has been around for several decades, but it has recently become a hot topic in the healthcare industry. With the help of computer vision technology, medical practitioners are now able to deliver greater accuracy when it comes to diagnostic procedures, and they can even take care of patients remotely through Conversational AI bots and virtual assistants. This aids the healthcare workers and medical professionals to focus on important tasks that need human intervention as certain processes can be automated through these virtual assistants.

Applications Of Computer Vision in Medicine

Computer vision has drastically changed how doctors practice their art. From new technology that provides quicker diagnoses to wearables that continuously monitor vital signs and send out alerts if something is off—computer vision helps healthcare organizations provide better care delivery. Here is how computer vision can help augment healthcare services.

Cancer Detection

Early detection of cancer is significantly important for improving cure rates and survival rates. Traditional methods of diagnosing are largely inaccurate, however, there has been a recent upsurge in using computer vision to diagnose cancers such as skin, breast, ovarian, and prostate cancers. Computer Vision helps in carrying out in-depth analysis and early detection of grave diseases like cancer.

PathomIQ Inc. an AI-enabled computational analysis platform, wanted to enhance its Image processing techniques to allow earlier detection of abnormalities and treatment monitoring. Mantra Labs built and trained AI models on relevant medical data to find specific malignancy patterns that helped them in the detection of high-grade cancer cells.

Surgery

Today, surgeons can easily rely on medical imagery derived through cutting-edge technologies such as machine learning and computer vision for assistance during an operation. A simple task such as examining an x-ray of a broken bone when analyzed using computer vision can help improve surgical success rates by eliminating possible human errors. Further studies focus on applications of computer vision in monitoring chronic diseases, heart surgeries, and preventative care.

Dermatology

Computer vision is helping dermatologists in detecting skin cancers with high accuracy. AI algorithms can detect small abnormalities in images of skin lesions and determine which ones need biopsies. This helps avoid invasive procedures on healthy people and confirm diagnoses in those who need it.

According to a paper published in ScienceDirect by Umm AL-Qura University’s Department of Computer Science and Engineering, a method is offered for the dissection of skin illnesses utilizing color photographs without the requirement for medical intervention. The method had two steps, and the accuracy was remarkable at 95.99 percent for the first stage and 94.016 percent for the second stage when tested on six different forms of skin conditions.

What’s Next in Computer Vision?

There are a growing number of companies combining computer vision with AI technologies such as machine learning, natural language processing (NLP), and deep learning to develop innovative products that will transform medicine. For example, using self-driving vehicles for patient transportation. Combining computer vision with AI also means medical applications don’t need to be at medical facilities—they could be integrated into existing or future systems. Imagine simply plugging your smartphone into an algorithm designed to detect cardiovascular disease and having immediate results in real-time!

Though it comes with certain challenges such as lack of technical knowledge, hesitation to adopt AI-based technologies, the possibility of technical errors, dearth of skilled professionals, etc. However, with rapid digitization in the world, the application of these new-age technologies will grow exponentially.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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