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Understanding the Why’s in designing

We have been ingrained with a lot of rules and regulations since our childhood. And out of curiosity, whenever we asked why, the answer was- some traditions and customs must be followed…😤

And this didn’t end there, even in UI/UX too, the same is followed even today.

So many rules and no clear explanation of  Why.❓

In this blog, we’ll try to understand the reasons why certain guidelines must be followed when designing. For example, why we shouldn’t use red background on blue and vice-versa? Why button should have a certain touch area? And so on.
To begin with, the majority of the rules related to the design are actually connected with how the human body is structured or as we call it, Designed. Not clear? We’ll go one by one discussing the reasons behind most widely used 6 rules. 

1. Why is Red font on a blue background is big NO ❌?


The choice of font color and the background color is usually based on factors such as contrast, legibility, and aesthetic appeal. However, it is important to ensure that the combination of colors provides good contrast, making the text easy to read. But why is it hard to read?

This occurs because of Chromostereopsis, which is a visual illusion that happens when certain colors are placed next to each other, making it unnecessarily difficult to stay focused on both colors. The illusion is due to the stimulating of different areas within the eye, causing some light rays to coincide with others in the eye. Because of this, it becomes difficult for the human eye to focus on them.

2. Why Recognition is better than recall?

Don’t let users remember!
As a designer, we should always try to reduce the user’s memory load by keeping objects, actions, and options visible. The user shouldn’t have to recall details from one section of the dialogue to the next.
Why?
Because of short-term memory. 

The majority of the information in short-term memory will be stored only for about 20 to 30 seconds, or even less, and can last for up to just a minute.


Most information decays quickly, unless we rehearse it. We remember 7 things, +/- 2 in short-term memory. Recent research shows a decrease to 4 things +/- 1.
That’s how our brain is designed. So it becomes hard for the users to remember information, it’s always best to recognize the information than recalling.

Oops! I forgot which account number I selected 🤯😶‍🌫️


3. Why Larger Button size (touch area) must be used? 

​​The button size should not be less than 42 pixels(not a hard and fast rule). This is not because of visual appeal, balance, etc., but because of the thumb/ finger touch area. The smaller the size, difficult it becomes for the user to perform actions using the button or icons in that case. And larger items are easy to see.


4. Why too many Fixations isn’t good for the user? 

The brain assembles a continuous visual experience from a sequence of fixations and saccades, making vision continuous. Fixation is the location at which our eyes fixate and a saccade is a fast, simultaneous movement of both eyes between two or more phases of fixation in the same direction.
Things that attract the scan are bright colors, big numbers, people, etc.
Too many fixations make it difficult to scan through the design, it recreates too much cognitive load. So we have to reduce eye fluctuation to keep the focus and to get the work done easily and efficiently.


5. Why is the Floating icon always on the right end?


Ever wonder why floating icons are on the right end of the phone? This is because of the way people naturally read and scan content. The floating icon concept is connected with how our motors (hands) and eyes function. In many cultures, people read and scan content from left to right. This means that their eyes are more likely to start on the left side of the screen and move toward the right. And also most Indians are right-handed and the right end is the easiest area to be accessed while using the phone. Anywhere on the top becomes difficult to access.


6. Why success icon is green and the alert red?


The use of green and red colors to represent success and alert respectively is commonly used in user interface design. This is based on the psychological associations that people tend to have with these colors. Green is often associated with positive emotions such as growth, harmony, and success, while red is associated with danger, warning, and urgency.

And in the real world, the traffic signal-go is green, and the stop is red. Using the same color for success and alert becomes easy to associate with less or no cognitive load.

Wrapping Up:

These are just a few whys and they are many more. Learning the why behind these rules may help in making work more meaningful and becoming a good designer. 

Hope you found this article helpful. 

Want to know more about designing?

Read our blog: Iteration Leads to powerful results in Design

About the Author: 

Charishma is a UI/UX designer at Mantra Labs, who believes in creating experiences that matter. She is an MBA turned designer who fell in love with the process of how design is made.

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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