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Guide Your App Store Optimization

Are you on Mobile App Space and facing difficulty in marketing your app…?

Do you want views on your App among 3 million mobile apps already available?

Do you want your App to come in suggestions when keyword is typed?

Are you facing difficulty in “App Store Optimization”?

In the highly saturated market and on the humongous platform of Google store, Apple store and other App stores, people usually make mistakes in understanding ASO and blindly follow the myths. It’s important to understand the various key-points and methods for marketing your app. On your way of making your apps more visible and grab more app users and then convincing them to download your application. In other words, improving your ASO rankings and deliver more traffic to your app store page, avoid following mistakes:

Myth #1: You Need To Change Your Title Too Often
Reality #1: Pick a title and stick with it.

Avoid frequently changing your app’s title in hopes of improving ASO ranking. Your title is the single most important aspect of app store optimization, but repeatedly changing your title will not help your ranking. In fact, doing this may be detrimental to your ASO. As more and more users begin downloading your app and leaving reviews, your app will naturally move up in the rankings. If you keep changing the title, however, it will be more difficult for users to spread the word about your app. Instead, pick a good ASO title from the start and stick to it.

1. Make it short — 25 characters. 10-productivity-wizard-in-app-store (2)
A short title is one THAT users can read in a single screen. Lengthy titles will get cut off. For the single most important piece of search metadata in the app store, you don’t want it to get chopped.

The app below — Productivity Wizard — only has part of their title featured in the screen. They would be better off not producing such a lengthy title. Because I can’t see it from my app browse screen, I’m less likely to download it.

2.Make it creative.
Why creative? Searchers are either categorical or navigational. A user who has heard of or seen your app will be conducting a navigational search to access it. If this title is creative, it is more likely to be cheap mlb jerseys remembered — and thus to be successfully searched for.
A navigational search is something like “Angry Birds” or “Evernote” as opposed to categorical queries such as “bird game” or “note taking app.”

3. Make it unique.
Lack of unique title means you are going to lost in the crowd is similar to creative, but with a twist. Creativity is something that will stand out to the user. You don’t want your app to get lost in the morass of bandwagon apps like Flappy Pig, Flappy Wings, Flappy Fall, Flappy Hero, Flappy Monster, Flappy Nyan, etc. ad nauseam. Bandwagon apps are rarely as successful as the titan they were following.
A navigational search for a “flappy” app produces 2,193 results. Lack of a unique titles means you’re going to get lost in the crowd.

5-search-for-flappy (2)

Myth #2: Stuff Your Title or Description with “Keywords”
Reality #2: Use a Keyword, but don’t keyword stuff.

Keyword stuffing will negatively affect your ASO just as much as it would affect the SEO of a website. Repetitive use of keywords in a title or description in order to increase ASO won’t help your app move up in the rankings. Your app could actually end up suspended if you attempt to stuff it with keywords. Instead, use keywords naturally throughout your title and description. Again, to reference my point above, don’t stuff it. But use keywords to enhance ASO.

 

App titles that contained keywords had a 10.3% higher ranking than those without it. 10.3% doesn’t sound like a lot. However, if it’s as easy as popping a keyword in the title, why not?

Let’s go back to the data that We surveyed in the beginning. Remember how many users search for apps?

8-app-discovery

 

 

 

 

 

 

 

 

 

Myth#3: It Is All About Downloads & Ratings.
Reality#3: Ratings Are Important, But Not the End All.

Judging from ads and press releases, you might be misled to think that ratings are the key performance indicators you need to track to measure success. Ratings, of course, are a good signal of how customers consider your efforts; the download number is a signal of success. However, then?

Then you need a long-term digital strategy that involves all wholesale nfl jerseys China aspects of app publishing and distribution. Ratings do impact on user’s perception; they do not affect app store rankings. Five stars make a good impression; they do not make your ranking.

The truth is, while app ratings are important, they aren’t as significant as most people think in affecting an app’s rankings.

To uncover the truth behind the impact of rating, Inside Mobile Apps conducted a study. They first examined a random sampling of the easy search terms (1-25 results), medium search terms (26-100 results), and competitive search terms (101+ results) to see how each app ranked based on the ratings, both in iOS and Google Play’s search.
Here is what they came up with for iOS rate/rank comparison:

10-average-rating-by-position-iOS

“Google Play’s search algorithm seems to take a more meritocratic approach to app discovery and visibility, letting higher quality apps rise to the top.”

11-avg-search-rating-by-position-google-play

 

Myth#4: Being On the App Store Is Enough
Reality#4: It Needs a Lot Of Downloads To Get Recognized.

This is a die-hard myth: now that you are on the app store, hidden somewhere, you do not really need other work. Everything will happen as some sort of magic, and downloads will flow as a mere consequence of you being there. Some still believe that as long as your app is there, people will find it. You do not need to advertise it; you do not even need to update it.

The truth is, with millions of apps available, it will take much collateral work to avoid failure. ASO is just one piece of the puzzle, and the competition is so fierce that you will need more ‘traditional’ marketing methods to sell it (from social media marketing to content marketing, advertising and PR).

In above we discussed ratings have a less-powerful impact than we might think. But the impact of downloads is usually underestimated.

It’s a tough deal, because in order to get more downloads, you need more downloads. Let the data speak.

13-how-downloads-correlate-to-search-rankings                                   Apps with more downloads simply rank higher. That’s all.

Download velocity depends a lot on how your app does from a marketing standpoint.

path to popularity:

14-ASO-charts

Myth#5: DESCRIPTION IS NOT THAT IMPORTANT
Reality#5 Description is very important.

When you try to sell something, the first thing you do is to describe the value of your product, the uniqueness of its features. Easy, not? Well, not for many developers that still believe the description is an ‘extra’, not a mandatory element of the app store presence. This is a dangerous myth, and it can kill your efforts, leaving you app into oblivion.

Description is probably the second major element in ASO, right after the title. While not directly linked with rankings, it has a great role in the store algorithm. Don’t try to stuff it with keywords, just focus on the natural incorporation of keywords in what you are describing. Moreover, remember that apps now show up in Google’s result pages too.

 

Mistake #6: Quality Of Your Screenshots Does Not Matter
Reality #6:: Screenshots Play Important Role

Quality Screenshots are equally important for the App Marketing on App Store.

Better UI and high end Picture Quality also convince user to download app and feel the features that has been shown in Screenshots.

Στιγμιότυπο-οθόνης-29

Success in App Store is avoiding these myths and it is what drives potential users to install an app. Think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide to improve your ASO rankings and deliver more traffic to your app store page.

For Further help and queries, say Hello to us on hello@mantralabsglobal.com

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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