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Google’s Material Design for Android- Trends You Must Follow in 2016

Material Design is a Latest design language developed by Google. Material Design makes more liberal use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadow.

Material Design is a Google’s conceptual design philosophy that outlines how apps should look and work on mobile devices. It breaks down everything — such as animation, style, layout- and gives guidance on patterns, components and usability.  According to Google: “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.”

Material starts with mobile but extends to any other device. It is rooted in a few principles:

Realistic visual cues: The design is grounded in reality and actually inspired by design with paper and ink.
Bold, graphic and intentional: Fundamental design techniques drive the visuals. Typography, grids, space, scale, color and imagery guide the entire design. Elements live in defined spaces with a clear hierarchy. Color and type choices are bold and deliberate.
Motion provides meaning: Animation is a key component of Material Design, but it can’t just be there for the sake of movement. Animations need to happen in a single environment, serve to focus the design and include simple and easy transitions. Movements and actions should mirror the physical world.

Few points we need to understand about Material Design:

Understanding the “Tactile Surface”
One of the things that comes up a lot when talking about layered interfaces is the “tactile surface.

Think of this as having multiple sheets of paper that are stacked together to create a framework for how everything within the design works. These sheets are a little different from physical sheets of paper in that they can change shape and form — such as stretch or bend — but work in a way that is seemingly realistic.

As explained in Mobile Design Trends for 2015, treat the tactile surface is a container for content and information. The container is flat in design but has a faint shadow to separate it from other containers and layers. Other techniques to create separation between layers – such as textures, gradients or strokes – are unnecessary.Material Design-infographicYou can see the separation in the layers for the Reddit app, above. There is an obvious top menu layer covering a greyed out main content layer. Even the main header image contains elements of layering and shading that emphasize a three-dimensional tactile surface.

As demonstrated in the Android Lollipop UI Kit, a tactile surface clearly established the relationship and function of content within a design. (Each container often has one job, such as a link or video player.) This approach also establishes depth, as elements in other containers are layered, creating a seemingly three-dimensional world.

Material is Made for Adaptive Design:
Layered interfaces
are inherently made for adaptive design. All of the design guidelines actually encourage a designer to work with an adaptive layout (whether you prefer Adaptive or responsive is up for debate, however.)

When thinking about layered interfaces, it is important to consider how all the elements relate to one another.

Google recommends its standards because of a “flexible grid that ensures consistency across layouts, breakpoint details about how content reflows on different screens, and a description of how an app can scale from small to extra-large screens.”

Considerations include:

Breakpoints: Widths include 480, 600, 840, 960, 1280, 1440 and 1600 pixels.
Grid: 12-column layout with margins and gutters (8, 16, 24, or 40 pixels) and a baseline grid.
Surface behaviors: UI adapts to the type of screen so that surfaces are visible or toggled to hide.
Patterns: Function is based on screen size, including reveal, transform, expand, reflow and divide.

These considerations make it easy for designers to ensure their interfaces adapt for any device in any situation. They provide a baseline to help designers as they construct layouts for desktop, tablet and smartphone.

Material and Other Mobile Design Trends:
When it comes to creating layered interfaces, other trends also come into play.

  • Material Design has borrowed plenty of design concepts from the flat aesthetic and other trendy techniques. In fact, some would argue that Material Design is a close cousin to Flat Design 2.0 because many of the visual treatments are quite similar.
  • What separate layered interfaces from totally flat design is that effects are needed to create more three-dimensional spaces and to mimic lighting. In essence, designers are bringing back some of the design tricks eliminated with flat. The difference is that they’re using these tricks to improve usability rather than simply as decorative accents.
  • The colors most closely associated with layered interface design nearly fall within the flat aesthetic. The big difference is the vast number of color options that Google provides. Palette options are in the same vein though – bright, bold and fully-saturated hues.
  • While many designers opted for blues and reds when it comes to designing flat, more layered interfaces seem to feature deep purples and yellows. That’s likely because each of these hues is easy to pair with contrasting white or black text.
  • Layered interfaces also work well in the space of minimalism, particularly when it comes to typography. Type is stacked with clear hierarchy and sans serif options are the preferred choice. Google suggests using Roboto as the dominant typeface and it comes with plenty of choices, from thin to bold to italic to condensed.
  • The variety helps create levels of type that guide users between elements. In the true spirit of minimalism, one font can pretty much do everything you need with proper sizing and scaling.
  • You’d be hard-pressed to find a website without a full-screen image these days and layered interfaces further emphasize the use of vivid, intentional imagery.
  • The apps make the most of a simple photo for this very purpose, showing that Material Design  does not just use color, photos  and effects solely for visual impact — they are an essential part of the design.
  • Finally, layered interfaces are perfectly made for cards, which we discussed in the previous chapter. Looking through the examples showcased, almost every design includes something with a card-like element. From smaller cards to full-screen options, these trends go hand-in-hand.

Material Design looks nice and it works well in a variety of places. Designers will want to take advantage of that and the lite version provides the perfect level of guidance. Material Design Lite is also a good tool for designers and developers that want to create a unified web-app experience, so that apps look, feel and function in the same way regardless of device. Layers are definitely going to stick around, but the overall look may be a little more “layered” and a little less material, so that the design falls somewhere between Material Lite and iOS standards.Material Design 2The Weather Channel iOS app is already using this approach. The app layers cards, colors and images. Where the design concepts overlap most is in the use of cards and the placement of geometric shapes. Where the design is “less Material” is in the lack of depth and shadowing so that the overall look is flatter and streamlined.

Gradients and monochromatic color layers are another way layered interfaces can continue to grow visually. Monochromatic color palettes are a classic design technique that make it easy to create sharp elements to fit almost any type of content.

The Elevate iOS app uses a gradient background with multiple levels of cards in its design. The animations and movements are very Material Design in nature but the use of a gradient is not. This simple evolution highlights how designers will start to break the visual rules of layered interfaces while continuing to leverage its more functional aspects.

Designers will continue to evolve layered interfaces and Material Design concepts with darker colors and hues. Most of the apps available right now feature light and white color schemes, but darker colors will start to emerge. Weather Timeline is a perfect example of this. The simple change to the color palette is enough to really make this app stand out from all the others available. It still uses a style that’s distinctly layered, but the darker interface is simple and elegant. The colors for the entire design are less saturated and toned to match the darker aesthetic.

Today’s layered interfaces are just the start. The simple visual style and high usability of this design style will continue to emerge and grow as designers — not just for Android — will latch on the concepts. What may be even more interesting is that the look of layered interfaces is really just an extension of a lot of the design techniques that have been growing in popularity for several years, including flat and minimalism.

At some point the pendulum may swing back to more “realistic-looking” interfaces, but until then this concept appears to have quite the foothold.

Mantra Labs deep dives into latest trends and innovations in the Web, Mobile, Enterprise and Internet of Things space. The insights generated from these studies helps us provide more value for our clients.

Guest written by P. Sudhakar, our ace Design Lead.

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CX Innovations in Healthcare: Doctor Engagement Strategies in the USA

The importance of customer experience (CX) in healthcare cannot be overstated. A positive CX is crucial not only for patient satisfaction but also for the overall efficiency and success of healthcare providers. One critical aspect of CX in healthcare is doctor engagement, which refers to the strategies and practices used to involve doctors in the healthcare delivery process actively.

Doctor engagement is essential for several reasons. Firstly, engaged doctors are more likely to be committed to their work, leading to better patient care and outcomes. Secondly, effective doctor engagement can improve communication and collaboration among healthcare professionals, enhancing the quality of healthcare services. Finally, engaged doctors can provide valuable insights and feedback, helping healthcare organizations to continuously improve their services and adapt to changing patient needs.

State of Doctor Engagement: Pre-Innovation Era

Traditionally, doctor engagement in healthcare was primarily focused on face-to-face interactions and personal relationships. Doctors were engaged through regular meetings, conferences, and direct communication with hospital administrators and other healthcare staff. While these methods were effective to some extent, they had several limitations.

One major limitation was the lack of scalability. As healthcare organizations grew and the number of doctors increased, it became challenging to maintain the same level of personal engagement with each doctor. Additionally, traditional engagement methods were often time-consuming and resource-intensive, making them unsustainable in the long term.

Another limitation was the lack of data-driven insights. Traditional engagement practices relied heavily on anecdotal evidence and personal experiences, which did not always provide a complete or accurate picture of doctor engagement levels. This made it difficult for healthcare organizations to measure the effectiveness of their engagement strategies and identify areas for improvement.

Furthermore, the pre-innovation era of doctor engagement often lacked customization and flexibility. Engagement strategies were typically one-size-fits-all, failing to account for the diverse needs and preferences of individual doctors. This lack of personalization could lead to disengagement among doctors who felt that their unique contributions and perspectives were not being valued.

Emerging Problems and the Need for Innovation

As the healthcare industry continued to evolve, several emerging problems highlighted the need for innovation in doctor engagement strategies. One significant issue was the increasing complexity of healthcare delivery. With advancements in medical technology and the growing diversity of patient needs, doctors were required to navigate more complex treatment options and care protocols. Traditional engagement methods often fell short in providing the support and resources needed to manage this complexity effectively.

Another problem was the rising demand for healthcare services, fueled by factors such as an aging population and the prevalence of chronic diseases. This increased demand put pressure on doctors, leading to burnout and dissatisfaction. Without effective engagement strategies, healthcare organizations struggle to retain skilled doctors and maintain high levels of patient care.

The digital transformation of healthcare also posed challenges for doctor engagement. The adoption of electronic health records (EHRs), telemedicine, and other digital tools required doctors to adapt to new ways of working. However, the lack of proper training and support for these digital tools often led to frustration and resistance among doctors, hindering their engagement.

Moreover, the shift towards value-based care, which focuses on patient outcomes rather than the volume of services provided, required a more collaborative approach to healthcare. Traditional doctor engagement methods were not always conducive to fostering teamwork and shared decision-making, making it difficult to align doctors with the goals of value-based care.

These emerging problems underscored the need for innovative solutions that could address the changing dynamics of healthcare delivery and support effective doctor engagement in the modern era.

Innovative Solutions: Transforming Doctor Engagement

In response to these challenges, a range of innovative solutions emerged to transform doctor engagement in healthcare. One key innovation was the development of digital platforms and tools designed specifically for doctor engagement. These platforms provided a centralized hub for communication, collaboration, and access to resources, making it easier for doctors to connect with their peers and stay informed about the latest developments in their field.

Another significant innovation was the use of data analytics and artificial intelligence (AI) in doctor engagement. By analyzing data on doctor behavior, preferences, and performance, healthcare organizations could gain insights into what drives doctor engagement and tailor their strategies accordingly. AI-powered tools could also help identify patterns and trends in doctor engagement, enabling proactive interventions to prevent disengagement.

Gamification techniques were also applied to doctor engagement, leveraging the principles of game design to make engagement activities more interactive and rewarding. For example, doctors could earn points or badges for participating in training sessions, contributing to research, or achieving certain performance metrics. This approach helped to motivate doctors and make engagement more enjoyable.

In addition, there was a growing emphasis on personalized engagement strategies that recognized the individual needs and preferences of doctors. Personalized communication, tailored training programs, and flexible engagement options allowed doctors to engage in ways that suited their unique circumstances and preferences.

These innovative solutions represented a significant shift in how healthcare organizations approached doctor engagement. By leveraging technology, data, and personalization, they could create more effective and sustainable engagement strategies that address the challenges of modern healthcare delivery.

To illustrate the impact of these innovative solutions, let’s examine some case studies of healthcare organizations that have successfully implemented new doctor engagement strategies:

Digital Collaboration Platform

A large hospital system introduced a digital collaboration platform for its doctors. This platform allowed physicians to easily communicate with each other, share knowledge, and access patient information securely. As a result, the hospital saw improved coordination among doctors, leading to better patient outcomes and increased doctor satisfaction. A real-world example can be given of Connect2Clinic, a doctors’ portal developed by Mantra Labs for Alkem Labs. The solution allows doctors to manage their patients efficiently with lots of handy features and effectively run operations. It is a complete clinic management solution.

AI-Driven Feedback Tool

Another healthcare provider implemented an AI-driven tool that collected and analyzed feedback from doctors in real time. This tool helped identify areas for improvement in hospital operations and doctor support services. By addressing these issues promptly, the healthcare provider was able to enhance doctor engagement and reduce turnover rates.

Personalized Learning Programs

A specialty clinic developed personalized learning programs for its doctors, offering courses and resources tailored to their interests and career goals. This approach led to higher participation rates in training programs and a more engaged medical staff who felt valued and supported in their professional development.

Challenges and Considerations in Implementing Innovations

While innovative solutions for doctor engagement offer numerous benefits, healthcare organizations may encounter challenges in their implementation. Here are some key considerations:

  1. Resistance to Change: Doctors, like any other professionals, may resist new technologies or processes. Addressing concerns, providing adequate training, and demonstrating the value of innovations are crucial steps in overcoming resistance.
  2. Integration with Existing Systems: New engagement tools must seamlessly integrate with existing healthcare systems, such as EHRs, to avoid disruption and ensure smooth operation.
  3. Data Privacy and Security: With the increased use of digital platforms, protecting patient and doctor data is paramount. Healthcare organizations must adhere to strict data privacy regulations and ensure robust security measures are in place.
  4. Cost and Resource Allocation: Implementing new technologies can be costly. Organizations must carefully plan their budgets and resources to support the adoption of innovative engagement strategies.
  5. Measuring Impact: It’s essential to have metrics in place to evaluate the effectiveness of engagement initiatives. Regular monitoring and adjustment of strategies based on data are necessary for long-term success.

Future of Doctor Engagement in Healthcare

Looking ahead, the future of doctor engagement in healthcare is likely to be shaped by ongoing technological advancements and evolving healthcare needs. Here are some potential trends:

  1. Increased Use of Telemedicine: The COVID-19 pandemic has accelerated the adoption of telemedicine. This trend is expected to continue, offering new opportunities for engaging doctors remotely.
  2. Personalized Engagement Platforms: As technology advances, we can expect more sophisticated platforms that offer personalized engagement experiences for doctors, tailored to their individual needs and preferences.
  3. Collaborative Healthcare Ecosystems: The future may see more integrated and collaborative healthcare ecosystems, where doctors, patients, and other stakeholders are closely connected through digital platforms, enhancing engagement and communication.
  4. Focus on Well-being: With growing awareness of doctor burnout, future engagement strategies may place a greater emphasis on supporting doctors’ well-being and work-life balance.
  5. Leveraging AI and Machine Learning: These technologies will continue to play a significant role in analyzing engagement data, predicting trends, and providing insights for improving doctor engagement strategies.

As healthcare continues to evolve, staying ahead of these trends and adapting engagement strategies accordingly will be crucial for healthcare organizations seeking to foster a highly engaged and motivated medical workforce.

Doctor engagement is a critical component of delivering high-quality healthcare. As the healthcare landscape evolves, so too must the strategies for engaging doctors. The innovations discussed in this blog, from digital collaboration platforms to personalized learning programs, offer promising solutions to the challenges of doctor engagement in the modern era.

The success stories and data presented highlight the tangible benefits of these innovative strategies, including improved patient outcomes, increased doctor satisfaction, and enhanced operational efficiency. However, healthcare organizations must navigate challenges such as resistance to change, data privacy concerns, and the integration of new technologies with existing systems.

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