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A Day with Artificial Intelligence

Although buzzwords like Artificial Intelligence, Machine Learning, Deep Learning are loud enough. Many of us still believe AI synonym to Robots. As stated by ZDNet – In one of the surveys conducted by Hubspot of more than 1,400 people from Ireland, Germany, Mexico, Colombia, UK, and the US, they found that many respondents did not know that they were already using AI.

However, of the respondents who said they had not used AI, 63 percent were using it. They just were not aware that they were.

Image Source ZDNet

And if you also thought that you are not using an Artificial Intelligence tool, lets sail through your daily activities to help you in figuring out AI tools that are now a necessity.

Google Maps/ Google Search/ Google Photos/ Google Translate

Yes, all of these default apps on your smartphone uses artificial intelligence and machine learning. As you start typing into the search field, the box responds with some of the search terms as suggestions. The suggestions shown are derived from looking for similar words you types, what is trending or your location.
Google photos, on the other hand, scan and identifies similar images and group them/animates based on date/occasion or people. It again uses artificial intelligence and is driven by robust algorithm to locate/group similar stuff.

With individuals sailing on foreign land, Google translate is another handy tool that was built using Artificial intelligence technology. Algorithms/programs used to read and analyze millions of existing translated documents and built specific vocabulary for a particular language. While a user types in a word in his preferred language, the programs look for the most suitable match and provides a translation in the desired language.

Email Filters

Ever wondered how an email lands into the spam folder when a user hasn’t manually selected it? Or why some emails are under promotions? It is again the magic woven by machine learning. The spam filter analyses the sender’s address tracks the network address maintain a list to be referred later,and as an email hits the recipients server, it scans against its data center and labels it appropriately.

Fraud Prevention

I remember when I was making a transaction through my credit card and twice entered incorrect CVV number. Within minutes I got a call from my bank asking if I am the one making a purchase or is it someone misusing the card. In fact, another incident when I was at my native place and logged into my bank account from a new IP, I was alerted via an email and an SMS – there is a new login from an unknown IP.
All of these fraud prevention techniques are possible because of Artificial intelligence as a monitoring tool.

Social Media

Social Media viz Facebook, Instagram, Twitter, Snapchat, Pinterest that are a lifeline to many uses Artificial Intelligence extensively. Facebook or FB uses AI to present you a personalized newsfeed,and even alters the post that you see on your page.
Instagram recently used AI to replace slang with emojis; just for e.g., if you type rofl it would suggest you emojis or hashtags and make emojis more meaningful.

AI is everywhere and expanding its reach on a daily basis. Although all of this is running in the background, we would love to see self-driving cars and kitchen appliances communicating to Siri, Cortana or Alexa. Possibilities are limitless.

 

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The Essence of User-Centered Design: A Dive into Fundamental Principles

In a digital world where user experience reigns supreme, crafting designs that resonate has become a mission. Enter User-Centered Design (UCD), a philosophy placing users at the core of the creative process. In this exploration, we’ll delve into the fundamental principles of User-Centered Design and understand why they are the keystones of successful interfaces.

User-Centered Design

Introduction:

Imagine navigating a website seamlessly, effortlessly finding what you need. That experience is no accident but the result of intentional design. User-centered design (UCD) is the compass guiding designers toward creating interfaces that users not only navigate but embrace.

1. Empathy is Key:

  • Incorporate for a better approach: Start by stepping into the shoes of your users. What are their pain points? What delights them? By empathizing, designers gain insights that drive user-focused design decisions.

2. User Involvement Throughout the Design Process:

  • Real-life example or statistic: Apple’s iterative design process involves user testing at every stage. This constant involvement ensures that their products align precisely with user needs.

3. Holistic Approach to Design:

  • Visual content: Picture your design not as isolated screens but as a cohesive journey. Use diagrams to illustrate how each component fits into the larger user experience ecosystem.

4. Usability is Non-Negotiable:

  • Case studies or examples: Consider the success of Google’s homepage. Its simplicity and efficiency showcase the power of a user-centered approach, emphasizing usability.

5. Accessibility for All:

  • End with a clear call-to-action: Make your designs accessible. It’s not just a legal obligation; it’s an ethical imperative. Ensure your interfaces are usable by everyone, regardless of ability.

6. Consistency Across the Interface:

  • Formatting for readability: Consistency is not just a design principle; it’s a readability strategy. Use bullet points for clarity and short paragraphs for easy consumption.

7. Flexibility and Customization:

  • Inclusive language: Users are diverse, so should your designs be. Incorporate flexibility and customization options. This ensures your interface caters to a broad range of preferences.

Why User-Centered Design Matters:

A. Enhanced User Satisfaction:

  • Feedback mechanism: Prioritize user satisfaction. A satisfied user is an engaged user. Welcome reader input and questions to keep the conversation alive.

B. Reduced Learning Curve:

  • Clear call-to-action: Minimize frustration. Make your interfaces intuitive, reducing the learning curve. Invite users to explore with a clear call-to-action.

C. Increased Engagement and Retention:

  • Visual content: Engaging interfaces retain users. Visualize engagement with appealing images or infographics. Showcase how user-centered designs reduce bounce rates.

D. Effective Problem Solving:

  • Tangible proof: Case studies offer tangible proof. Explore how UCD’s iterative process allows for effective problem-solving. Real-world examples bring these concepts to life.

Conclusion:

In the grand tapestry of digital design, User-Centered Design is the thread weaving functionality, aesthetics, and user satisfaction into a seamless whole. By embracing these principles, designers transform mere interfaces into user-centric experiences. So, as you embark on your design journey, remember: User-centered design isn’t just a philosophy; it’s a commitment to excellence. Design with the user in mind, and success will follow.

About the Author: Mehul Chauhan is a seasoned Senior UI/UX Designer at Mantra Labs. With a deep understanding of design principles and a keen eye for detail, he brings creativity and innovation to every project he touches. When he’s not busy perfecting digital interfaces, you can find him seeking inspiration in art galleries or exploring the latest design trends across various industries.

Further Reading: Unveiling the Art of Emotional Design

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