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Guide Your App Store Optimization

Are you on Mobile App Space and facing difficulty in marketing your app…?

Do you want views on your App among 3 million mobile apps already available?

Do you want your App to come in suggestions when keyword is typed?

Are you facing difficulty in “App Store Optimization”?

In the highly saturated market and on the humongous platform of Google store, Apple store and other App stores, people usually make mistakes in understanding ASO and blindly follow the myths. It’s important to understand the various key-points and methods for marketing your app. On your way of making your apps more visible and grab more app users and then convincing them to download your application. In other words, improving your ASO rankings and deliver more traffic to your app store page, avoid following mistakes:

Myth #1: You Need To Change Your Title Too Often
Reality #1: Pick a title and stick with it.

Avoid frequently changing your app’s title in hopes of improving ASO ranking. Your title is the single most important aspect of app store optimization, but repeatedly changing your title will not help your ranking. In fact, doing this may be detrimental to your ASO. As more and more users begin downloading your app and leaving reviews, your app will naturally move up in the rankings. If you keep changing the title, however, it will be more difficult for users to spread the word about your app. Instead, pick a good ASO title from the start and stick to it.

1. Make it short — 25 characters. 10-productivity-wizard-in-app-store (2)
A short title is one THAT users can read in a single screen. Lengthy titles will get cut off. For the single most important piece of search metadata in the app store, you don’t want it to get chopped.

The app below — Productivity Wizard — only has part of their title featured in the screen. They would be better off not producing such a lengthy title. Because I can’t see it from my app browse screen, I’m less likely to download it.

2.Make it creative.
Why creative? Searchers are either categorical or navigational. A user who has heard of or seen your app will be conducting a navigational search to access it. If this title is creative, it is more likely to be cheap mlb jerseys remembered — and thus to be successfully searched for.
A navigational search is something like “Angry Birds” or “Evernote” as opposed to categorical queries such as “bird game” or “note taking app.”

3. Make it unique.
Lack of unique title means you are going to lost in the crowd is similar to creative, but with a twist. Creativity is something that will stand out to the user. You don’t want your app to get lost in the morass of bandwagon apps like Flappy Pig, Flappy Wings, Flappy Fall, Flappy Hero, Flappy Monster, Flappy Nyan, etc. ad nauseam. Bandwagon apps are rarely as successful as the titan they were following.
A navigational search for a “flappy” app produces 2,193 results. Lack of a unique titles means you’re going to get lost in the crowd.

5-search-for-flappy (2)

Myth #2: Stuff Your Title or Description with “Keywords”
Reality #2: Use a Keyword, but don’t keyword stuff.

Keyword stuffing will negatively affect your ASO just as much as it would affect the SEO of a website. Repetitive use of keywords in a title or description in order to increase ASO won’t help your app move up in the rankings. Your app could actually end up suspended if you attempt to stuff it with keywords. Instead, use keywords naturally throughout your title and description. Again, to reference my point above, don’t stuff it. But use keywords to enhance ASO.


App titles that contained keywords had a 10.3% higher ranking than those without it. 10.3% doesn’t sound like a lot. However, if it’s as easy as popping a keyword in the title, why not?

Let’s go back to the data that We surveyed in the beginning. Remember how many users search for apps?











Myth#3: It Is All About Downloads & Ratings.
Reality#3: Ratings Are Important, But Not the End All.

Judging from ads and press releases, you might be misled to think that ratings are the key performance indicators you need to track to measure success. Ratings, of course, are a good signal of how customers consider your efforts; the download number is a signal of success. However, then?

Then you need a long-term digital strategy that involves all wholesale nfl jerseys China aspects of app publishing and distribution. Ratings do impact on user’s perception; they do not affect app store rankings. Five stars make a good impression; they do not make your ranking.

The truth is, while app ratings are important, they aren’t as significant as most people think in affecting an app’s rankings.

To uncover the truth behind the impact of rating, Inside Mobile Apps conducted a study. They first examined a random sampling of the easy search terms (1-25 results), medium search terms (26-100 results), and competitive search terms (101+ results) to see how each app ranked based on the ratings, both in iOS and Google Play’s search.
Here is what they came up with for iOS rate/rank comparison:


“Google Play’s search algorithm seems to take a more meritocratic approach to app discovery and visibility, letting higher quality apps rise to the top.”



Myth#4: Being On the App Store Is Enough
Reality#4: It Needs a Lot Of Downloads To Get Recognized.

This is a die-hard myth: now that you are on the app store, hidden somewhere, you do not really need other work. Everything will happen as some sort of magic, and downloads will flow as a mere consequence of you being there. Some still believe that as long as your app is there, people will find it. You do not need to advertise it; you do not even need to update it.

The truth is, with millions of apps available, it will take much collateral work to avoid failure. ASO is just one piece of the puzzle, and the competition is so fierce that you will need more ‘traditional’ marketing methods to sell it (from social media marketing to content marketing, advertising and PR).

In above we discussed ratings have a less-powerful impact than we might think. But the impact of downloads is usually underestimated.

It’s a tough deal, because in order to get more downloads, you need more downloads. Let the data speak.

13-how-downloads-correlate-to-search-rankings                                   Apps with more downloads simply rank higher. That’s all.

Download velocity depends a lot on how your app does from a marketing standpoint.

path to popularity:


Reality#5 Description is very important.

When you try to sell something, the first thing you do is to describe the value of your product, the uniqueness of its features. Easy, not? Well, not for many developers that still believe the description is an ‘extra’, not a mandatory element of the app store presence. This is a dangerous myth, and it can kill your efforts, leaving you app into oblivion.

Description is probably the second major element in ASO, right after the title. While not directly linked with rankings, it has a great role in the store algorithm. Don’t try to stuff it with keywords, just focus on the natural incorporation of keywords in what you are describing. Moreover, remember that apps now show up in Google’s result pages too.


Mistake #6: Quality Of Your Screenshots Does Not Matter
Reality #6:: Screenshots Play Important Role

Quality Screenshots are equally important for the App Marketing on App Store.

Better UI and high end Picture Quality also convince user to download app and feel the features that has been shown in Screenshots.


Success in App Store is avoiding these myths and it is what drives potential users to install an app. Think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide to improve your ASO rankings and deliver more traffic to your app store page.

For Further help and queries, say Hello to us on hello@mantralabsglobal.com


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Retention playbook for Insurance firms in the backdrop of financial crises

4 minutes read

Belonging to one of the oldest industries in the world, Insurance companies have weathered multiple calamities over the years and have proven themselves to be resilient entities that can truly stand the test of time. Today, however, the industry faces some of its toughest trials yet. Technology has fundamentally changed what it means to be an insurer and the cumulative effects of the pandemic coupled with a weak global economic output have impacted the industry in ways both good and bad.

Chart, line chart

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Source: Deloitte Services LP Economic Analysis

For instance, the U.S market recorded a sharp dip in GDP in the wake of the pandemic and it was expected that the economy would bounce back bringing with it a resurgent demand for all products (including insurance) across the board. It must be noted that the outlook toward insurance products changed as a result of the pandemic. Life insurance products were no longer an afterthought, although profitability in this segment declined over the years. Property-and-Casualty (P&C) insurance, especially motor insurance, continued to be a strong driver, while health insurance proved to be the fastest-growing segment with robust demand from different geographies

Simultaneously, the insurance industry finds itself on the cusp of an industry-wide shift as technology is starting to play a greater role in core operations. In particular, technologies such as AI, AR, and VR are being deployed extensively to retain customers amidst this technological and economic upheaval.

Double down on digital

For insurance firms, IT budgets were almost exclusively dedicated to maintaining legacy systems, but with the rise of InsurTech, it is imperative that firms start dedicating more of their budgets towards developing advanced capabilities such as predictive analytics, AI-driven offerings, etc. Insurance has long been an industry that makes extensive use of complex statistical and mathematical models to guide pricing and product development strategies. By incorporating the latest technological advances with the rich data they have accumulated over the years, insurance firms are poised to emerge stronger and more competitive than ever.

Using AI to curate a bespoke customer experience

Insurance has always been a low-margin affair and success in the business is primarily a function of selling the right products to the right people and reducing churn as much as possible. This is particularly important as customer retention is normally conceived as an afterthought in most industries, as evidenced in the following chart.

Chart, sunburst chart

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        Source: econconusltancy.com

AI-powered tools (even with narrow capabilities) can do wonders for the insurance industry at large. When architected in the right manner, they can be used to automate a bulk of the standardized and automated processes that insurance companies have. AI can be used to automate and accelerate claims, assess homeowner policies via drones, and facilitate richer customer experiences through sophisticated chatbots. Such advances have a domino effect of increasing CSAT scores, boosting retention rates, reducing CACs, and ultimately improving profitability by as much as 95%.

Crafting immersive products through AR/VR

Customer retention is largely a function of how good a product is, and how effective it is in solving the customers’ pain points. In the face of increasing commodification, insurance companies that go the extra mile to make the buying process more immersive and engaging can gain a definite edge over competitors.

Globally, companies are flocking to implement AR/VR into their customer engagement strategies as it allows them to better several aspects of the customer journey in one fell swoop. Relationship building, product visualization, and highly personalized products are some of the benefits that AR/VR confers to its wielders.  

By honoring the customer sentiments of today and applying a slick AR/VR-powered veneer over its existing product layer, insurance companies can cater to a younger audience (Gen Z) by educating them about insurance products and tailoring digital delivery experiences. This could pay off in the long run by building a large customer base that could be retained and served for a much longer period.

The way forward

The Insurance industry is undergoing a shift of tectonic proportions as an older generation makes way for a new and younger one that has little to no perceptions about the industry. By investing in next-generation technologies such as AR/VR, firms can build new products to capture this new market and catapult themselves to leadership positions simply by way of keeping up with the times.

We have already seen how AR is a potential game-changer for the insurance industry. It is only a matter of time before it becomes commonplace.


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