Screenless technology uses augmented reality to superimpose interactable imageries on users’ surroundings. AR is redefining the future of experiences. This article brings forth applications of augmented reality in designing screenless interfaces. It also discusses the psychological impact of augmenting computer-generated visuals in the real world.

Applications of Augmented Reality in Screenless Technology

According to MarketsandMarkets research, the screenless display market is projected to reach $5.7 billion by 2020. In a near-future, augmented reality would be able to project imagery onto almost any surface and medium. However, there’s another aspect of screenless interfaces accompanied by audio and haptics.

AR Audio

Imagine you come across a billboard with a picture of diamond jewellery. You’re impressed and want to know more about the ad. Typically, you’ll pick your phone, type some search queries and then get to know the information about the product. What if you can skip the process and get the information instantly?

AR Audio gives audio responses according to the user’s visual cues. It fulfils the user’s need for information on demand immediately. The technology is advancing to an extent that the AR device can measure your gaze direction and locate the objects in your range of vision!

Sturfee’s Visual Positioning Service (VPS) is a remarkable attempt towards AR innovations.

Seamless Projection

The recent development in augmented reality eliminates the need for bulky headsets or special glasses to see an augmented view of the world. In fact, the screenless display market is projected to reach $5.7 Bn by 2020.

This is possible by seamlessly projecting the imagery in a shared physical space. That is, mapping the imagery on a street or a playground, where many people can simultaneously witness the virtual aspects of augmented reality. The ability to project visuals seamlessly on any surface is one of the biggest applications of augmented reality feasible today.

Humane Creatures

The next take on coupling augmented reality with artificial intelligence is the development of humane creatures or avatars. These human-like intelligent beings can act as a learning companion for children suffering from autism. Augmented reality can smartly interact with children, ask questions, encourage, offer suggestions, and can be a companion in their tough time.

In her book – The Art of Screen Time, Anya Kamenetz mentions Alex, a research project directed by Cassell’s PhD student Samantha Finkelstein. Alex is a gender-ambiguous 8-year-old intelligent augmented reality avatar. During an experiment in a classroom at a charter school in Pittsburgh, students along with Alex discuss their know-how about a picture of a dinosaur. Alex couldn’t catch everything that other students were saying and sometimes his responses are inappropriate. But, this illusion of conversation is a step forward towards the new developments in the AR arena.

Screenless Time?

‘Modifying reality’ is putting a question mark on the psychological impact of augmented reality. Augmented reality together with artificial intelligence is creating environments next to real. Are our mental-models ready to adapt? Or a sudden disruption is going to play with our sentiments? Unfortunately, there are no concrete answers to these questions.

Today, kids (aged between 8 & 18) spend on average more than 7 hours every day looking at screens. However, the new AHA guideline recommends screen time to be at a maximum of two hours per day. In the not so distant future, kids will be growing up with AR accompanying them throughout their day. Whether they are learning about something new or shopping online, AR will have merged and formed a virtual tether with their daily routines.

While screenless AR does pose several questions around its ethical benefits — with responsible use we can harness the best from this technology.

Augmented Reality Best Practices

While using Augmented Reality in design, keep in mind the users’ real-world context. Do not distract or mislead them for social, political, or economic benefits.
Do not play with emotions or drown user senses into meaningless things.
Augmented Reality is data-rich. Ensure the safety of users’ data.

Concluding Remarks

Haptics, gesture control, Synaptics, and triggered imagery are adding intractability to the screenless technology. Today, video games and retail are harnessing augmented reality the most. The future awaits more applications of augmented reality to build screenless interfaces across different industries.

Sales Applications Are Disrupting More Than Just Sales

By : Divyanjali Gupta

Published on Jun 17, 2025

Healthcare Insurance Real Estate Retail Sales AGents Sales Applications Sales Apps

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

AI recommends what to upsell or cross-sell based on previous order patterns
Real-time stock availability and credit status are visible in the app
Geo-fencing ensures optimized route planning
Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field. Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity.

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates.

Here’s what it delivers:

Role-based onboarding that keeps every level of the field force aligned and accountable
Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

Virtual site tour integration for remote buyers
Mortgage and EMI calculators to increase buyer confidence
WhatsApp-based lead capture and nurture sequences
CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

Live delivery status and route deviation alerts
Automated dispute reporting and issue resolution tracking
Fleet coordination through integrated GPS modules
Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

Voice-to-Text Logging: Agents dictate notes while on the move.
AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
Omnichannel Communication: In-app chat, WhatsApp, email—unified.
Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

Replace guesswork with intelligence
Reduce the cost of delay and manual labor
Improve agent accountability and transparency
Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion:

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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The Future is Screenless