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AWS ECS: A Game-Changer for Application Deployment

In today’s fast-paced digital landscape, businesses are constantly seeking efficient and scalable solutions for deploying and managing their applications. 

One such solution that has gained immense popularity is Amazon Web Services Elastic Container Service (AWS ECS) which is a fully managed container orchestration service that allows you to run, scale, and manage containerized applications with ease.  In this blog, we will delve into the reasons why AWS ECS can be a game-changer for application deployment.

Container-based computing offers portability, consistency, scalability, security, and efficiency advantages, making it an attractive choice for modern application development and deployment. It also simplifies the packaging, deployment, and management of applications while ensuring consistent behavior across different environments and streamlining the collaboration between development and operations teams.

Different types of AWS Container Services: 

Amazon Web Services (AWS) provides several container services that cater to different aspects of containerization and orchestration. Here are some of the key container services offered by AWS:

Amazon Elastic Kubernetes Service (EKS): Amazon EKS is a managed Kubernetes service that simplifies the deployment, scaling, and management of Kubernetes clusters. It eliminates the need for manual cluster setup and provides integration with other AWS services. EKS allows you to run Kubernetes workloads with high availability and scalability, while AWS manages the underlying infrastructure.

AWS App Runner: AWS Runner automatically builds, deploys, and scales applications from source code or container images. It also simplifies containerized application deployment, supports multiple container image formats, and provides built-in load balancing and scaling capabilities.

Amazon Elastic Container Service (ECS): Amazon ECS simplifies the deployment and management of containers, handles task scheduling, and integrates with other AWS services like Elastic Load Balancing, Amazon VPC, and AWS IAM. It also enables you to run containers on a scalable cluster of EC2 instances or AWS Fargate. 

Traditional Kubernetes: Refers to the open-source container orchestration platform known as Kubernetes (also known as K8s) which automates the deployment, scaling, and management of containerized applications.

Why Use AWS ECS?

Choosing the right container orchestration platform depends on various factors, including your specific use case, requirements, familiarity with the technology, and integration with existing infrastructure. While Kubernetes is a popular and widely adopted container orchestration platform, Amazon ECS (Elastic Container Service) offers several advantages that make it a preferred choice for certain scenarios.

  1. Seamless Integration with AWS Ecosystem: If your infrastructure or application stack is primarily based on AWS services, using ECS can provide seamless integration and enhanced compatibility. ECS integrates well with other AWS services like Elastic Load Balancing, AWS IAM, AWS CloudFormation, Amazon VPC, and AWS Fargate. This tight integration simplifies configuration, deployment, and management processes within the AWS ecosystem.
  2. Managed Service: Amazon ECS is a fully managed service, which means AWS handles the underlying infrastructure and management tasks. You don’t need to worry about managing the control plane, scaling the cluster, or performing software upgrades. AWS takes care of these aspects, allowing you to focus on deploying and managing your containers.
  3. Simplicity and Ease of Use: ECS offers a simpler and more straightforward setup and configuration compared to the complexity of setting up a Kubernetes cluster. The ECS management console provides a user-friendly interface for managing tasks, services, and container instances. This simplicity can be advantageous for teams with limited Kubernetes expertise or those seeking a quicker start with container orchestration.
  4. Native Integration with AWS Fargate: AWS Fargate is a serverless compute engine for containers that work seamlessly with ECS. Fargate abstracts away the underlying infrastructure, allowing you to run containers without managing EC2 instances. By combining ECS with Fargate, you can focus solely on deploying and scaling containers, without worrying about server provisioning, capacity planning, or cluster management.
  5. Predictable Pricing Model: AWS ECS offers a simple and predictable pricing model. You pay for the compute resources utilized by your tasks or services, along with any associated AWS resources (like load balancers or storage). The pricing is transparent, making it easier to estimate and optimize costs based on your specific workload requirements.
  6. Robust Networking Capabilities: ECS provides flexible networking options, including integration with Amazon VPC, which enables you to define custom networking configurations and securely connect containers to other AWS resources. ECS supports both bridge networking and host networking modes, allowing you to choose the networking mode that best suits your application’s needs.
  7. Ecosystem and Community Support: While Kubernetes has a vast ecosystem and community, Amazon ECS has its own growing ecosystem within the AWS community. You can find official AWS ECS documentation, reference architectures, and community-driven resources specific to ECS. If you are already utilizing other AWS services extensively, ECS may provide a more cohesive and integrated experience.

How to deploy an ECS application?

Requirements: AWS Account & Docker

  1. Install Docker that is compatible with your OS and make a Dockerfile to dockerize your application.
  2. Create an AWS user 
  • Open IAM in your AWS account
  • Create a user with administrator permission.
  • Download the .csv file where you can see the access key and secret key which we will require in the next step.
  1. Install AWS CLI compatible with your OS. 

Type aws configure and put the access key and secret key that we got from AWS.

Amazon Elastic Container Registry

Amazon provides a service called ECR ( Elastic Container Registry ) where the Docker container images can be easily stored, shared, and managed in a private registry within AWS.

  1. Open your AWS console and search for Elastic Container Registry and open it.
  1. Click on ‘Repositories’ in the left sidebar and then click on the ‘Create Repository’ option on the right to create a new repository.
  1. Open the repository and click on ‘View push commands’ and follow the instructions step by step to build your image and push it to the repository.

Once the image is pushed you will be able to see your image in the repository

Amazon Elastic Cluster Service

Amazon ECS ( Elastic Cluster Service ) allows you to run and manage Docker containers at scale in a highly available and secure manner. It simplifies the deployment and management of containerized applications by handling tasks such as provisioning, scaling, and load balancing.

How to Create Cluster?

  1. Open ECS from the AWS console and click on clusters on your left sidebar.
  1. Now, click on ‘Create Cluster’ to create your first cluster. Provide a name for your cluster and select the default VPC from the VPC options. Scroll down and click on ‘Create’ to proceed.

How to Create task definition?

  1. In the same dashboard, you will be able to see ‘Task Definition’ in the left sidebar. Click on it.
  1. Now, click on “Create new task definition” and create your task definition. Start by providing a name for your task definition. Then, fill in the details for your container. First, provide a name for your container, and then enter the image URI obtained from the repository where you stored your image in the previous task. Configure the rest of your container settings as required. Once done, click on “Next”.
  1. In the next tab, you can configure the environment, storage, monitoring, and tags. If you want to modify anything, you can do so; otherwise, you can click on “Next.” Now, review your settings once if everything is fine, click on “Create”.

How to Configure your service?

  1. Open the cluster that you created initially. There, you will find a tab named ‘Services’ at the bottom. Click on it to access the services associated with the cluster.
  1. Click on Create to create your service.
  1. Scroll down to Deployment Configurations and select the task definition that you created earlier from the drop-down menu. Next, provide a service name in the field below.
  1. Next click on create.
  1. Now your service is created and it will start deploying the task.
  1. Once the deployment is complete, you will be able to see that the deployments and tasks bar will turn green, indicating that your task has run successfully.
  1. Now, click on the “Tasks” option next to “Services” and select the task that is currently running.
  1. After opening the task, you will be able to see a public IP on your right under the configuration. Copy the IP, or you can click on the “Open Address” option next to it to view your application.

Conclusion:

AWS Elastic Container Service (ECS) is a versatile container orchestration platform that empowers businesses to efficiently manage and scale their containerized applications. With enhanced scalability, simplified orchestration, seamless integration with the AWS ecosystem, flexible launch types, cost efficiency, and streamlined CI/CD processes, ECS offers a comprehensive solution for businesses seeking agility, reliability, and cost optimization. By harnessing the power of AWS ECS, organizations can focus on innovation and stay ahead in the ever-evolving world of containerized applications.

About the author:

Manoj is a Solution Architect at Mantra Labs, currently working on developing platforms for making Developer, DevOps, and SRE life better and making them more productive.

Also Read: Why Use Next.JS?

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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