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Cloud Computing Is Reshaping Digital Businesses during Pandemics

6 minutes read

In an ever-changing business climate, especially amid the COVID-19 pandemic waves, it’s imperative for small and medium business owners to be able to access data as and when they need it, regardless of the device they’re on or their physical location. 

Accenture reports that “2020 has been a pivotal year for the cloud as it played a lead role in facilitating remote work solutions. It allowed organizations to fuse existing organizational processes with novel cloud technologies to allow for greater flexibility during these uncertain times. COVID-19 has facilitated a focus on cloud capabilities as companies compete to thrive in this new remote work environment. The cloud has become an essential part of continuing business and is the key to unlocking organizational growth. Worldwide spending on public cloud services is even forecast to grow 18.4 percent in 2021.” 

According to a NASSCOM report, the Indian cloud computing market is currently valued at $2.2 billion with projected growth at 30 percent YOY, expected to reach $7.1 billion by 2022. 

Predictions for cloud computing revenues to 2021 from 451 Research.

A Forrester report titled, Predictions 2021: Cloud Computing Powers Pandemic Recovery, on the other hand, says that “In 2021, cloud will power how companies adapt to the “new, unstable normal.” No one knows how far into 2021 we’ll continue to work from home, shop primarily online, or avoid air travel — but it’s clear that every enterprise must become more agile, responsive, and adaptive than ever before.” 

Source: Forrester.com

With this pandemic and its subsequent lockdown-led change in landscape, businesses are trying to venture out and combine services and technology namely IoT services, Big Data, and cloud computing. According to Financial Express, “cloud computing will play the role of a common workplace for IoT, the source of data and big data as a technology is the analytic platform of the data.”  

Cloud computing has been in use for approximately two decades now, with few early adopters of this technology, however, a large number of businesses continue to operate without it even today. According to a study conducted by the International Data Group, “69% of businesses are already using cloud technology in one capacity or another, and 18% say they plan to implement cloud computing solutions at some point.” 

A Verizon study also showed that 77% of businesses feel cloud technology gives them a competitive advantage, and 16% believe this is a significant advantage. 

Why should small businesses consider cloud computing? 

Network downtime costs more than $10,000 an hour, according to CloudRadar. For most small businesses, investing in robust data recovery would be an ideal yet imperative choice to implement in their regular processes. Due to the scale and expertise of cloud-based services, quick data recovery is also possible for all kinds of data disasters, including being able to remotely wipe data from a lost device. 

CIOinsight.com reported that “Cloud computing, the offloading of company data functions to offsite cloud providers, has been hailed as the tool that enabled the decentralization of business during the COVID economy. It’s also become utterly mainstream in business, with Cisco reporting that 92 percent of data workloads were handled in 2020 by cloud computing. The same report also showed that the United States led the globe in cloud computing workloads.”

As cloud systems have increasingly matured over time, it’s also given way to a consensus on a mixed approach – both public and private – to cloud service-based environments to meet the needs of enterprises. To overcome the challenges posed by either public and private cloud computing services, namely, data security, flexibility, and performance, 82% of enterprises have now taken a hybrid approach to their cloud infrastructure, as per Flexara’s 2021 State of the Cloud report.

Research firm MarketsandMarkets has estimated that the hybrid cloud market will be worth $97 billion by 2023 banking on characteristics such as scalability, cost-efficiency, security, and agility. 

Amazon Web Services (AWS) said that amid the COVID-19 pandemic, there was an evident acceleration in cloud computing adoption and consumer behavior wrt cloud in the country. Mantra Labs, while working with Manipal Hospitals, offered solutions around Server Setup & Deployment; Cloud Monitoring; Database Setup; Load Balancing; and Network Security & Monitoring. These helped with 66% improvement in application performance; 57% reduction in code deployment time; 2x more ROI from continuous delivery. 

Cloud computing is also promoting sustainable practices across organizations given the current state of the environment. Hosting on the cloud is environmentally friendly and results in a lesser carbon footprint.

Cloud-based infrastructures support environmental proactivity; virtual services instead of physical products and hardware; lesser paper waste; optimized energy efficiency; easy work-from-home access and collaboration. 

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Embracing the Digital Frontier: Transforming the Patient Journey in Pharma

In the realm of pharmaceuticals, the digital revolution is not just a buzzword; it’s a seismic shift reshaping the landscape of patient care. From discovery to delivery, digital technologies are revolutionizing every facet of the pharmaceutical industry. One of the most profound impacts is evident in the patient journey. Today’s Patients are more informed, engaged, and empowered than ever, thanks to the proliferation of digital tools and platforms. In this comprehensive exploration, we will delve into the multifaceted ways digital is redefining the patient journey in pharmaceuticals.

According to a report by Accenture on the rise of digital health, these are the key challenges to overcome:

  • 99% of respondents indicated that the development and commercialization of Digital Health solutions has accelerated in the past two years. As part of this, companies require various new and strengthened capabilities to execute their visions. 
  • Patients and health professionals need to trust that the data collected is accurate, safe, and secure for them to feel comfortable using it. 
  • Fragmented data or lack of access to data has been a barrier to development. An overarching guideline on data privacy is needed.

Leveraging Digital Solutions for Accessible Drug Delivery

In the pharmaceutical industry, the journey of medication from production facilities to patients’ hands is evolving with the integration of digital solutions. These technologies not only streamline logistics but also ensure that medications reach even the most remote and underserved areas. Let’s delve into how digital innovations are transforming drug delivery and backend channels in the pharmaceutical industry.

Digital Backend Channels and Supply Chain Management:

Pharmaceutical firms leverage digital tech for efficient backend operations. Software like SAP Integrated Business Planning and Oracle SCM Cloud enable real-time tracking, inventory management, and demand forecasting. With AI and analytics, companies adapt to market changes swiftly, ensuring timely medication delivery and optimized supply chain logistics.

Innovative Digital Drug Delivery Technologies:

  1. Controlled Monitoring Systems: Digital temperature monitoring systems provide digital temperature monitoring solutions using IoT sensors and cloud platforms, safeguarding temperature-sensitive medications during transit, ensuring compliance with regulatory standards, and minimizing product spoilage risk.
  1. Last-Mile Delivery Platforms: Zipline and Nimblr.ai, along with LogiNext, employ digital last-mile delivery solutions, using drones and AI-powered logistics to transport vital medical supplies efficiently to remote regions, improving accessibility for underserved communities.
  1. Telemedicine Integration with Prescription: Integrated telemedicine and prescription platforms, like Connect2Clinic, are rapidly growing in response to COVID-19. With telehealth claims at 38 times pre-pandemic levels, the industry is projected to hit $82 billion by 2028, with a 16.5% annual growth rate. Mantra Labs partnered with Connect2Clinic, enabling seamless coordination between healthcare providers, pharmacies, and patients. This facilitates virtual consultations and electronic prescribing, benefiting remote patients with medical advice and prescriptions without in-person visits. These platforms enhance healthcare access, medication adherence, and patient engagement through personalized care plans and reminders.
  1. Community Health Worker Apps: CommCare and mHealth empower community health workers with digital tools for medication distribution, education, and patient monitoring. Customizable modules enable tracking inventories, health assessments, and targeted interventions, extending pharmaceutical reach to remote communities, and ensuring essential medications reach those in need.

Through the strategic deployment of digital solutions in drug delivery and backend channels, pharmaceutical companies are overcoming barriers to access and revolutionizing healthcare delivery worldwide. By embracing innovation and collaboration, they are not only improving patient outcomes but also advancing toward a more equitable and inclusive healthcare system.

Personalized Medicine:

Wearable devices and mobile apps enable personalized medicine by collecting real-time health data and tailoring treatment plans to individual needs. For example, fitness trackers monitor activity and vital signs, customizing exercise and medication. Personalized medicine optimizes efficacy, minimizes adverse effects, and enhances patient satisfaction by leveraging patient-specific data.

Enhanced Patient Engagement:

Pharmaceutical firms utilize digital platforms for patient engagement, fostering support and education during treatment. Through social media, mobile apps, and online communities, patients connect, access resources, and receive professional support. Two-way communication enhances collaboration and decision-making, boosting treatment adherence, health outcomes, and consumer loyalty. Click here to know more.

Data-Driven Insights:

The abundance of healthcare data offers pharma companies unique opportunities to understand patient behavior and treatment patterns. By leveraging big data analytics and artificial intelligence, they extract actionable insights from various sources like electronic health records and clinical trials. These insights inform targeted marketing, product development, and patient support programs. However, ensuring data privacy and security is crucial, requiring robust regulatory frameworks and transparent practices in the digital era.

Challenges and Considerations:

Maximizing the benefits of digital technologies requires addressing challenges like patient data privacy and equitable access to healthcare tech. Stringent safeguards are needed to protect confidentiality and trust, alongside efforts to bridge the digital divide. Regulatory frameworks must evolve to balance innovation with patient safety and security amidst rapid advancements in digital health.

Key Considerations for Pharma Companies in Embracing Digital Innovation:

  • Prioritize patient-centricity in digital initiatives, focusing on improving patient outcomes and experiences.
  • Invest in robust data privacy and security measures to build and maintain patient trust.
  • Foster collaboration and partnerships with technology companies and healthcare providers to drive innovation and scalability.
  • Leverage analytics and AI to derive actionable insights from healthcare data and inform decision-making processes.
  • Continuously monitor and adapt to regulatory requirements and industry standards to ensure compliance and mitigate risks.

Conclusion:

The digital revolution is not just a paradigm shift but a catalyst for transformation across the pharmaceutical industry. By embracing digital technologies, pharma companies can unlock new opportunities to enhance the patient journey, improve treatment outcomes, and drive sustainable growth. However, realizing the full potential of digital health requires collaboration, innovation, and a steadfast commitment to addressing the challenges and considerations inherent in this transformative journey. As we navigate the digital frontier, the future of patient care promises to be more connected, personalized, and empowering than ever before.

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