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Top 25 Disruptive Augmented Reality Use Cases

Augmented Reality (AR) adds virtual interactive experiences in real-world objects. It uses computer-generated perceptual information to enhance users’ sensory experience in a Dimensional Digital World. The majority of AR users are 16-34 years age and 73% of them have expressed deep-satisfaction with their mobile AR experiences. Here’s a gigantic list of augmented reality use cases! 

Transportation 

With features like 3D navigation, driving directions, and visuals of terrains augmented reality is taking the transportation industry to a new dimension. Technically, AR is capable of projecting information on any surface.

#WayRay

WayRay’s Navion tool projects navigation instructions on the windshield. It uses a holographic optical element to create real AR experience without the need for special eye-wear or headgear.

#AeroGlass

Aero Glass’ AR headsets display VFR (Visual Flight Rules) navigation for airports, cities, villages, airspace, and terrains. It is a great aid for pilots to decide landing approaches, especially when clouds and fog reduce visibility. And, of course, visual cues explain the scenario better than audio instructions.

Mobile Commerce

The current generation is way ahead of the E-commerce era and dwelling in the world of mobile commerce. Here consumers can purchase products through their hand-held devices. Brands are using AR to improve customer interaction on their mobile app. 

#Manor

Manor, a Swiss department store chain introduced 48 pages augmented catalogue. With a simple scan, users can instantly shop or extract product information, ‘how to use’ guide, etc. from the catalogue.

Augmented Reality Use Cases in Manufacturing, Engineering & Warehousing

AR-enabled wearables in manufacturing can help measure changes, identify unsafe working conditions, and visualize design components and structures. With field-service knowledge engineers and technicians can monitor the field and provide remote expert support in real-time. Organizations are also using AR to improve productivity in out-of-office or away-from-desk jobs.

#National Water Company, Israel

Israel’s National Water Company uses AR smart glasses and mobile app platform to superimpose markings, messages, and diagrams directly onto the engineer’s field of view. 

#Boeing

Boeing’s Engineering division is using Skylight AR Glasses, a wearable alternative to finding instructions on laptops or papers.

“We now want to introduce AR into the services part of our business so we may service our own, and third-party products, for our end-customers.”

Ted Colbert, CIO, The Boeing Company

#Atheer

Atheer offers real-time service resolution through step-by-step task guidance.

#Ubimax

Ubimax has developed AR glasses (wearables) to provide pickers route guidance in warehouses.

AR Use Cases in Healthcare

AR can provide visual prosthetics and is helping the healthcare sector in many ways. Researchers and doctors are aspiring to perform complex surgeries with AR.

#NuEyes

NuEyes uses special AR glasses to help people with visual impairment. Using AR glasses, people can accomplish day-to-day computer work, traveling within airports, Ubers, and other cities.

#AccuVein

AccuVein is using AR’s tracking feature to spot veins while inserting IVs. It is making clinical processes (viz. cosmetics, vascular, and blood-draw) more accurate.

#Sahlgrenska University Hospital Research on Phantom Limbs Pain

The Chalmers University of Technology in collaboration with Sahlgrenska University Hospital have successfully tested augmented reality to reduce phantom limb pain felt by amputees. 

<Image – screen shot: https://www.youtube.com/watch?time_continue=120&v=0wp-SigTeLs>

Augmented Reality Use Cases in Education

Academic institutions are using AR for interactive in-depth training. 

#Cleveland Clinic

Cleveland Clinic at Case Western Reserve University trains human anatomy and surgery through 3D human models.

#Jaguar X Bosch

Jaguar Land Rover (JLR) trains employees to assemble and repair with more than ‘X-Ray’ vision of the car. This saves the time and effort of reinstalling the entire dashboard of the Range Rover Sport vehicle.

#AR Flashcards

Edshelf’s AR Flashcard is making learning interactive and engaging for toddlers. Pointing smartphone at printed flashcard pops-up a 3D object on the screen.

In-store Experience

In the quest for customer-engagement, companies are deploying AR to bring immersive experiences.

#Starbucks

Starbucks Roastery at Shanghai gives visual cues like a hummingbird flying across the walls, baristas handcrafting beverages in contemporary and vintage brewing devices, Princi bakers baking bread, and much more.

“It’s like Alice in Wonderland meets Willy Wonka.” 

Emily Chang, Sr. VP & CMO, Starbucks, China.

Home Decor

Brands are harnessing 3D rendering features of AR to provide a test-view for customers. AR can merge and position digital items into the real-landscapes. Thus, instead of impulsive buying, customers can test and “be sure” of their purchase decision.

#IKEA

IKEA allows users to view furniture from different angles on its app – Ikea Place. Post reviewing, customers can proceed to buy the product from the same app.

#Estiluz

Estiluz uses AR to project virtual lighting into the real-world. The app requires users to print and place ‘markers’ at places where they want to test the lighting. Estiluz app detects the marker and demonstrates how particular lighting will look at that place.

#Home Depot – Project Color

With Home Depot’s Project-Color App users can see how a wall color will look. The app portrays a real picture considering shadows, lightings and objects in the room.

AR Use Cases in Retail

BRP reports, by 2020, nearly 50% of customers would be more likely to shop at a retailer that utilizes augmented reality. Retailers are deploying AR for 3D virtual trials on clothing, compile in-store information, and to build brand authority through unique experiences.

#LensKart

Lenskart allows users to experience a 3D Try-on of its glasses using AR.

#Lacoste

Lacoste utilizes the tracking feature of AR to let their users try on different shoes virtually.

#Sephora

Users can try different makeup on their photo in the Virtual Artist App from Sephora. The app bridges the gap between product trial and purchase.

#Zara

By positioning the smartphone at Zara’s graphic signage, mannequins seemingly come to life in people’s screen displays. Customers can purchase their look in a single touch on the Zara AR app.

Gaming

The gaming industry is an early adopter of AR technology. Gaming only brought people’s attention towards AR on a commercial scale. 

#Pokémon GO- Mobile Game

The game incorporates 3D visuals of virtual creatures (Pokémon). Using the player’s mobile device GPS, the game locates, captures, battles and trains Pokémon in a real-world location.

Augmented Reality Use Cases in Marketing

Marketers are rolling out AR-based campaigns to amplify the brands’ perception among consumers. AR is not only helping brands harness customer engagement, but also promote the product to a wider customer base.

#Airwalk

In a campaign to promote the relaunch of limited-edition Jim shoes, Airwalk used geolocation (an AR feature) to create invisible pop-up shops.

#Stubhub

For Super Bowl LII, StubHub rolled out an AR feature on its mobile app allowing ticket buyers to see a virtual 3D model of the U.S. Bank Stadium.

#Pepsi

In 2014, Pepsi introduced an augmented reality bus stop campaign to give commuters an unbelievable moment in their day. 


Market and market research states, growing at a CAGR of 40%, Augmented
Reality applications will explode in the near future and reach $61.39 bn in revenue by 2023.

We specialize in developing industry-specific interactive products and solutions. Drop us a hello at hello@mantralabsglobal.com for queries related to augmented reality.

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Chatbots are the assistants of the future and they are taking the Internet by storm. Ever since their first appearance in 1994, the goal was to create an AI that could conduct a real dialogue with their interlocutors. The purpose is to free up customer service agents’ time so they could focus on more delicate tasks- which require a more human approach.

If you are thinking about including a chatbot on your website, here are the things you need to keep in mind to boost customer engagement and deliver high-quality services.

Define your audience

First things first- think about who will be interacting with the chatbot? Who are your customers? How do they talk? How can you address them in a way they’ll enjoy? How can you help them?

For instance, if your company sells clothes that are mostly designed for young adults, using a less formal tone will be much more appealing to them.

Lisa Wright, a customer service specialist at Trust My Paper advice: “Customer service calls are usually recorded, so listening to a few of them can be a good place to start designing your chatbot’s lines of dialogue.”

Give your bot some character

People don’t like to talk to plain, simple robots. Therefore, giving your chatbot some personality is a must. Some brands prefer naming their chatbots and even design an animated character for them. This makes the interaction more real.

For example, The SmarterChild chatbot- designed back in 2000, was able to speak to around 2,50,000 humans every day with funny, sad, and sarcastic emotions.

However, the chatbot’s character needs to match your brand identity and at the same time- appeal to customers. Think about – how would the bot speak, if they were real? Are there some phrases or words they would never use? Do they tell jokes? All these need to be well-thought through, before going into the chatbot writing and design phase.

According to a report published by Ubisend in 2017, 69% of customers use the chatbot to get an instant answer. Only 15% of them would interact for fun. Thus, don’t sacrifice the performance for personality. 

Also read – 5 Key Success Metrics for Chatbots

Revise your goals before chatbot writing

Alexa- Amazon bot has 30+ skills which include scheduling an appointment, booking a cab, reading news, playing music, controlling a smartphone, and more. However, every business bot doesn’t need to be a pro in every assisting job.

Before entering the writing phase, think over once again – WHY you need a chatbot? Will it help customer service only? Or will it also help in website navigation, purchase, return, refund, etc.?

Usually, customers want one of the three things when they visit your site: an answer to something they’re looking for, make a purchase, or a solution to their problem. You can custom build your chatbot to tackle either one or all of these three situations. Many brands use chatbots to create tailored products for their clients.  

Cover all possible scenarios

When you start writing the dialogue, consider the fact that a conversation can go in many directions. To ensure that all the situations are covered- start with a flowchart of all possible questions and the answers you chatbot can give.

To further simplify your chatbot writing, take care of one scenario at a time and focus on keeping the conversation short and simple. If the customer is too specific or is not satisfied with the bot’s response, do not hesitate to redirect them to your customer service representatives.

For instance, Xiaocle is one of the most successful interactive chatbots launched by Microsoft in July 2014. Within three months of its launch, Xiaocle accomplished over 0.5 billion conversations. In fact, speakers couldn’t understand that they’re talking to a bot for 10 minutes.

Also read – Why should businesses consider chatbots?

This article is contributed to Mantra Labs by Dorian Martin. Dorian is an established blogger and content writer for business, career, education, marketing, academics, and more.

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The antiquated commodity of Financial ‘Coverage & Protection’ is getting a new make-over.  Conventional epigrams like ‘Insurance is sold and not bought’ are becoming passé. Customers are now more open than ever before to buying insurance as opposed to being sold by an agent.  The industry itself is witnessing an accelerated digitalization momentum on the backs of 4G, Augmented Reality, and Artificial Intelligence-based technologies like Machine Learning & NLP.

As new technologies and consumer habits keep evolving, so are insurance business models. The reality for many insurance carriers is that they still don’t understand their customers with great accuracy and detail, which is where intermediaries like agents and distributors still hold incredible market power.

On the other hand, distribution channels are turning hybrid, which is forcing carriers to be proficient in their entire channel mix. Customer expectations for 2020 will begin to reflect more simplicity and transparency in their mobility & speed of service delivery.

A recently published Gartner Hype Cycle highlights 29 new and emerging technologies that are bound for greater business impact, that will ultimately dissolve into the fabric of Insurance.

For 2020 and beyond, newer technologies are emerging along with older but more progressively maturing ones creating a wider stream of opportunities for businesses.

Gartner-Hype-Cycle

Irrespective of the technology application adopted by insurers — real, actionable insights is the name of the game. Without it, there can be no long term gains. Forrester research explains “Those that are truly insights-driven businesses will steal $1.2 trillion per annum from their less-informed peers by 2020”.

Based on the major trends identified in the Hype Cycle, 5 of the most near-term disruptive technologies and their use cases, are profiled below.

  1. Emotion AI
    Emotion Artificial Intelligence (AI) is purported to detect insurance fraud based on the audio analysis of the caller. This means that an AI system can decisively measure, understand, simulate and react to human emotions in a natural way.

    F0r Insurers, sentiment and tone analysis captured from chatbots fitted with emotional intelligence can reveal deeper insights into the buying propensity of an individual while also understanding the reasons influencing that decision.

Emotion-Intelligence-Market



Autonomous cars can also sensors, cameras or mics that relay information over the cloud that can be translated into insights concerning the emotional state of the driver, the driving experience of the other passengers, and even the safety level within the vehicle.

Gartner estimates that at least 10% of personal devices will have emotion AI capabilities, either on-device or via the cloud by 2022. Devices with emotion AI capacity is currently around 1%.

  1. Augmented Intelligence
    Augmented Intelligence is all about process intelligence. Widely touted as the ‘future of decision-making’, this technology involves a blend of data, analytics and AI working in parallel with human judgement. If Scripting is rules based automation, then ‘Augmenting’ is engagement and decision oriented.

    This manifests today for most insurance carriers as an automated back-office task, but over the next few years, this technology will be found in almost all internal and customer facing operations. Insurers can potentially offer personalised services based on the client’s individual capacity and exposure to risk — creating opportunities for cross/up-selling.
Gartner-Data-Analytics-Trends-Forecast-2019


Source: Gartner Data Analytics Trends for 2019


For instance, Online Identity Verification is an example of a real-time application that not only enhances human’s decision making ability, but also requires human intervention in only highly critical cases. The Global value from Augmented AI Tools will touch $4 Trillion by 2022.

  1. AR Cloud
    The AR Cloud is simply put a real-time 3D map of an environment, overlayed onto the real World. Through this, experiences and information can be shared without being tied down to a specific location. Placing virtual content using real world coordinates with associated meta-data can be instantly shared and accessed from any device.

    For insurers, there is a wide range of opportunities to entice shopping customers on an AR-Cloud based platform by presenting personalized insurance products relevant to the items they are considering buying.

    The AR ecosystem will be a great way to explain insurance plans to customers, provide training and guidance for employees, assist in real-time damage estimation, improve the quality of ‘moment-of-truth’ engagements. This affords modern insurance products to co-exist seamlessly along the buying journey.

  2. Personification
    Personification is a technology that is wholly dependent on speech and interaction. Through this, people can anthropomorphize themselves and create avatars that can form complex relationships. The Virtual Reality-based concept will be the next way of communicating and forming new interactions.

    VR Applications such as  accident recreation, customer education and live risk assessment, can help insurers lower costs for its customers and personalise the experience.

    Brands have already begun working their way into this space, because as they see it — if younger generations are going to invariably use this technology for longer portions of their day for work, productivity, research, entertainment, even role-playing games, they will shop and buy this way too.

  3. Flying Autonomous Vehicles and Light Cargo Drones
    Although this technology is only a decade away from being commercially realized, the non-flying form is about to make its greatest impact since its original conception. Regulations are the biggest obstacle to the technology taking off, while its functionality continues to improve.

    The Transportation & Logistics ecosystem is on the brink of a complete shift, which will create a demand for a wide array of insurance related products and services that covers autonomous vehicles and cargo delivery using light drones.

While automation continues to bridge the gaps, InsurTechs and Insurance Carriers will need to embrace ahead of the curve and adopt newer strategies to drive sustainable growth.

Mantra Labs is an InsurTech100 company solving complex front & back-office processes for the Digital Insurer. To know more about our products & solutions, drop us a line at hello@mantralabsglobal.com

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