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Top 25 Disruptive Augmented Reality Use Cases

Augmented Reality (AR) adds virtual interactive experiences in real-world objects. It uses computer-generated perceptual information to enhance users’ sensory experience in a Dimensional Digital World. The majority of AR users are 16-34 years age and 73% of them have expressed deep-satisfaction with their mobile AR experiences. Here’s a gigantic list of augmented reality use cases! 


With features like 3D navigation, driving directions, and visuals of terrains augmented reality is taking the transportation industry to a new dimension. Technically, AR is capable of projecting information on any surface.


WayRay’s Navion tool projects navigation instructions on the windshield. It uses a holographic optical element to create real AR experience without the need for special eye-wear or headgear.


Aero Glass’ AR headsets display VFR (Visual Flight Rules) navigation for airports, cities, villages, airspace, and terrains. It is a great aid for pilots to decide landing approaches, especially when clouds and fog reduce visibility. And, of course, visual cues explain the scenario better than audio instructions.

Mobile Commerce

The current generation is way ahead of the E-commerce era and dwelling in the world of mobile commerce. Here consumers can purchase products through their hand-held devices. Brands are using AR to improve customer interaction on their mobile app. 


Manor, a Swiss department store chain introduced 48 pages augmented catalogue. With a simple scan, users can instantly shop or extract product information, ‘how to use’ guide, etc. from the catalogue.

Augmented Reality Use Cases in Manufacturing, Engineering & Warehousing

AR-enabled wearables in manufacturing can help measure changes, identify unsafe working conditions, and visualize design components and structures. With field-service knowledge engineers and technicians can monitor the field and provide remote expert support in real-time. Organizations are also using AR to improve productivity in out-of-office or away-from-desk jobs.

#National Water Company, Israel

Israel’s National Water Company uses AR smart glasses and mobile app platform to superimpose markings, messages, and diagrams directly onto the engineer’s field of view. 


Boeing’s Engineering division is using Skylight AR Glasses, a wearable alternative to finding instructions on laptops or papers.

“We now want to introduce AR into the services part of our business so we may service our own, and third-party products, for our end-customers.”

Ted Colbert, CIO, The Boeing Company


Atheer offers real-time service resolution through step-by-step task guidance.


Ubimax has developed AR glasses (wearables) to provide pickers route guidance in warehouses.

AR Use Cases in Healthcare

AR can provide visual prosthetics and is helping the healthcare sector in many ways. Researchers and doctors are aspiring to perform complex surgeries with AR.


NuEyes uses special AR glasses to help people with visual impairment. Using AR glasses, people can accomplish day-to-day computer work, traveling within airports, Ubers, and other cities.


AccuVein is using AR’s tracking feature to spot veins while inserting IVs. It is making clinical processes (viz. cosmetics, vascular, and blood-draw) more accurate.

#Sahlgrenska University Hospital Research on Phantom Limbs Pain

The Chalmers University of Technology in collaboration with Sahlgrenska University Hospital have successfully tested augmented reality to reduce phantom limb pain felt by amputees. 

<Image – screen shot: https://www.youtube.com/watch?time_continue=120&v=0wp-SigTeLs>

Augmented Reality Use Cases in Education

Academic institutions are using AR for interactive in-depth training. 

#Cleveland Clinic

Cleveland Clinic at Case Western Reserve University trains human anatomy and surgery through 3D human models.

#Jaguar X Bosch

Jaguar Land Rover (JLR) trains employees to assemble and repair with more than ‘X-Ray’ vision of the car. This saves the time and effort of reinstalling the entire dashboard of the Range Rover Sport vehicle.

#AR Flashcards

Edshelf’s AR Flashcard is making learning interactive and engaging for toddlers. Pointing smartphone at printed flashcard pops-up a 3D object on the screen.

In-store Experience

In the quest for customer-engagement, companies are deploying AR to bring immersive experiences.


Starbucks Roastery at Shanghai gives visual cues like a hummingbird flying across the walls, baristas handcrafting beverages in contemporary and vintage brewing devices, Princi bakers baking bread, and much more.

“It’s like Alice in Wonderland meets Willy Wonka.” 

Emily Chang, Sr. VP & CMO, Starbucks, China.

Home Decor

Brands are harnessing 3D rendering features of AR to provide a test-view for customers. AR can merge and position digital items into the real-landscapes. Thus, instead of impulsive buying, customers can test and “be sure” of their purchase decision.


IKEA allows users to view furniture from different angles on its app – Ikea Place. Post reviewing, customers can proceed to buy the product from the same app.


Estiluz uses AR to project virtual lighting into the real-world. The app requires users to print and place ‘markers’ at places where they want to test the lighting. Estiluz app detects the marker and demonstrates how particular lighting will look at that place.

#Home Depot – Project Color

With Home Depot’s Project-Color App users can see how a wall color will look. The app portrays a real picture considering shadows, lightings and objects in the room.

AR Use Cases in Retail

BRP reports, by 2020, nearly 50% of customers would be more likely to shop at a retailer that utilizes augmented reality. Retailers are deploying AR for 3D virtual trials on clothing, compile in-store information, and to build brand authority through unique experiences.


Lenskart allows users to experience a 3D Try-on of its glasses using AR.


Lacoste utilizes the tracking feature of AR to let their users try on different shoes virtually.


Users can try different makeup on their photo in the Virtual Artist App from Sephora. The app bridges the gap between product trial and purchase.


By positioning the smartphone at Zara’s graphic signage, mannequins seemingly come to life in people’s screen displays. Customers can purchase their look in a single touch on the Zara AR app.


The gaming industry is an early adopter of AR technology. Gaming only brought people’s attention towards AR on a commercial scale. 

#Pokémon GO- Mobile Game

The game incorporates 3D visuals of virtual creatures (Pokémon). Using the player’s mobile device GPS, the game locates, captures, battles and trains Pokémon in a real-world location.

Augmented Reality Use Cases in Marketing

Marketers are rolling out AR-based campaigns to amplify the brands’ perception among consumers. AR is not only helping brands harness customer engagement, but also promote the product to a wider customer base.


In a campaign to promote the relaunch of limited-edition Jim shoes, Airwalk used geolocation (an AR feature) to create invisible pop-up shops.


For Super Bowl LII, StubHub rolled out an AR feature on its mobile app allowing ticket buyers to see a virtual 3D model of the U.S. Bank Stadium.


In 2014, Pepsi introduced an augmented reality bus stop campaign to give commuters an unbelievable moment in their day. 

Market and market research states, growing at a CAGR of 40%, Augmented
Reality applications will explode in the near future and reach $61.39 bn in revenue by 2023.

We specialize in developing industry-specific interactive products and solutions. Drop us a hello at hello@mantralabsglobal.com for queries related to augmented reality.


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Retention playbook for Insurance firms in the backdrop of financial crises

4 minutes read

Belonging to one of the oldest industries in the world, Insurance companies have weathered multiple calamities over the years and have proven themselves to be resilient entities that can truly stand the test of time. Today, however, the industry faces some of its toughest trials yet. Technology has fundamentally changed what it means to be an insurer and the cumulative effects of the pandemic coupled with a weak global economic output have impacted the industry in ways both good and bad.

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Source: Deloitte Services LP Economic Analysis

For instance, the U.S market recorded a sharp dip in GDP in the wake of the pandemic and it was expected that the economy would bounce back bringing with it a resurgent demand for all products (including insurance) across the board. It must be noted that the outlook toward insurance products changed as a result of the pandemic. Life insurance products were no longer an afterthought, although profitability in this segment declined over the years. Property-and-Casualty (P&C) insurance, especially motor insurance, continued to be a strong driver, while health insurance proved to be the fastest-growing segment with robust demand from different geographies

Simultaneously, the insurance industry finds itself on the cusp of an industry-wide shift as technology is starting to play a greater role in core operations. In particular, technologies such as AI, AR, and VR are being deployed extensively to retain customers amidst this technological and economic upheaval.

Double down on digital

For insurance firms, IT budgets were almost exclusively dedicated to maintaining legacy systems, but with the rise of InsurTech, it is imperative that firms start dedicating more of their budgets towards developing advanced capabilities such as predictive analytics, AI-driven offerings, etc. Insurance has long been an industry that makes extensive use of complex statistical and mathematical models to guide pricing and product development strategies. By incorporating the latest technological advances with the rich data they have accumulated over the years, insurance firms are poised to emerge stronger and more competitive than ever.

Using AI to curate a bespoke customer experience

Insurance has always been a low-margin affair and success in the business is primarily a function of selling the right products to the right people and reducing churn as much as possible. This is particularly important as customer retention is normally conceived as an afterthought in most industries, as evidenced in the following chart.

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        Source: econconusltancy.com

AI-powered tools (even with narrow capabilities) can do wonders for the insurance industry at large. When architected in the right manner, they can be used to automate a bulk of the standardized and automated processes that insurance companies have. AI can be used to automate and accelerate claims, assess homeowner policies via drones, and facilitate richer customer experiences through sophisticated chatbots. Such advances have a domino effect of increasing CSAT scores, boosting retention rates, reducing CACs, and ultimately improving profitability by as much as 95%.

Crafting immersive products through AR/VR

Customer retention is largely a function of how good a product is, and how effective it is in solving the customers’ pain points. In the face of increasing commodification, insurance companies that go the extra mile to make the buying process more immersive and engaging can gain a definite edge over competitors.

Globally, companies are flocking to implement AR/VR into their customer engagement strategies as it allows them to better several aspects of the customer journey in one fell swoop. Relationship building, product visualization, and highly personalized products are some of the benefits that AR/VR confers to its wielders.  

By honoring the customer sentiments of today and applying a slick AR/VR-powered veneer over its existing product layer, insurance companies can cater to a younger audience (Gen Z) by educating them about insurance products and tailoring digital delivery experiences. This could pay off in the long run by building a large customer base that could be retained and served for a much longer period.

The way forward

The Insurance industry is undergoing a shift of tectonic proportions as an older generation makes way for a new and younger one that has little to no perceptions about the industry. By investing in next-generation technologies such as AR/VR, firms can build new products to capture this new market and catapult themselves to leadership positions simply by way of keeping up with the times.

We have already seen how AR is a potential game-changer for the insurance industry. It is only a matter of time before it becomes commonplace.


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