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An Overview of Education Technology in India

Worldwide, the education and training industries spend over $4 trillion annually. Out of this, 85% of the expenditure accounts for delivery costs – i.e. the cost of building and infrastructure, teaching staff, etc. In India, the Union Budget 2018 allocated Rs 85,010 crore ($1.2 billion) for education. Despite this expenditure, the current education system is unable to deliver adequate skills to make students job-ready for the industry 4.0 era. Education technology (EdTech) bridges the gap between delivering education and making learning effective. Let’s look at how Education Technology in India can reform learning?

Education Technology: Skills that will be required in Future

Why EdTech?

The 2016 Trading Economics data reveal – 44.85 million people are unemployed in India; despite there being more than 1.6 million schools and 38 thousand colleges. This illustrates a gap in the existing education system and learning resources.

Although the expenditure on education is rising, educational performance is still weak. Cost-effectively improving the quality of education is the need of the hour. And ed-tech is an opportunity for upscaling ‘education’ at the global level.

EdTech is not just redesigning the textbooks in a digital format. The role of education technology also lies in developing applications in incorporating new learning architectures. Apart from revamping the learning architecture, cloud-based EdTech platforms can make learning material accessible to students anytime.

What Makes SaaS-based EdTech Effective?

Education technology encompasses several domains like reading materials, computer-based training, e-learning, and m-learning (learning through computer or mobile), teacher training, curriculum management, and back-office management. People also consider EdTech as Education Management Information System (EMIS). The following are the salient features of the Education Technology platform.

Scalability

In India, the classroom standards in the government-funded schools define the pupil to teacher ratio (PTR) in upper primary classes as 35:1. That is, a typical classroom should not accommodate more than 35 students. It is one of the reasons that many students do not get admission in good schools.

The SaaS-based Education Technology can make courses and learning material available to the students irrespective of their geographical location. EdTech platforms are easy-to-use and don’t require any preliminary training to use the software.

Engaging Learning Platform

To motivate students to learn without fear of grades and punishment is a daunting task. Unless the learning material is engaging, chances for its success is less. EdTech solves this challenge by deploying technology like virtual reality, gamification, and discussions on its platform. To bring the best of education, some education technology platforms also incorporate open learning models or open license content standards.

For example, EkStep – a non-profit initiative has created a collaborative platform to bring equal learning opportunities to every child, especially in rural India. It is an open platform where facilitators can join and create interactive courses for learners.

Education Management

An academic institute requires faculties, infrastructure, and efficient management for its smooth functioning. Technology in education is also making school management easy.

For example, Kreedo – an EdTech startup provides SaaS-based school and learning management system. It helps preschools with curriculum, teachers training, teaching material, child assessment, and other school administration tasks.

Faculty Training

Normally, teaching experience and educational qualifications are the only criteria for faculty recruitment in India. That’s why often faculties lack the skill to convey their knowledge to pupils effectively.

EdTech startups like flipClass track teachers’ performance and advise them on their technology platform. This application provides two types of feedback to faculties at the child’s level and concept level. It also assesses teaching against benchmarks.

Accessibility in Regional Languages

KPMG reports- video content will cover 80% of the global internet consumption. In India, consumers spend 50-60% of their average time on Hindi videos, 35-43% on regional videos, and only about 7% on English videos. Moreover, India homes 22 major languages and 13 different scripts.

To enhance conceptual understanding, materials available in learners’ comfortable language is a bonus. Language translations and curriculum in regional language are the additional benefits of education technology.

What’s the Future of Education Technology in India?

With over 3,500 startups, Education Technology in India is expected to reach $1.96 Bn by 2021.

While tier-1 cities boast of quality classroom education, tier-2 and tier-3 cities suffer a setback due to lack of resources. Ed-Tech can make quality learning accessible to rural regions. It can also help with teachers’ skill development, classroom infrastructure, and school management.

EdTech will make more use of technologies like Augmented Reality (AR), Virtual Reality (VR), Blockchain and STEM (Science Technology Engineering Math) Labs to design interactive learning interfaces.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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