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Maximizing Load Bookings with Freight Transport Automation

Governments are keen on introducing high capacity vehicles (HCV) to limit traffic congestion and reduce carbon footprints through freight transportation. But, truckers struggle with finding their next load on the backhaul and, of course, want to clear payments as fast as possible.

E-commerce has brought about a 5% increase in urban shipment demand. But, the situation is- retailers complain of goods not reaching the customer in time because of trucker shortage. And transporters claim- they suffer significant losses due to deadhead miles. Ironically, the load trucks are rolling, but without loads or lesser goads than their capacity, which leads to the transporter’s loss.

This article highlights how freight automation can maximize load bookings to bring a favourable impact on the transportation and logistics industry.

Logistics & Transport Service Challenges

The traditional shipping process involves contacting third party brokers and vetting the shipper manually. Despite being at the core of the supply chain, transportation services lack innovations to improve operational efficiency. The following are some crucial challenges that the logistics industry faces, even today!

Deadhead Miles

The trucks operating without load contribute to dead miles. Dead miles can occur when a carrier travels from location A to location B to pick items or it returns empty from location C to location A after dispatching the load.

According to the American Transportation Research Institute (ATRI) survey report 2017, it costs $66.65 per hour to operate a truck

Traditionally, small trucking companies call freight brokers, who in turn call up warehouses to find if there’s freight ready for hauling. Unfortunately, about 15%-25% of the time, truckers end up carrying zero freight.

Therefore, deadhead miles certainly bring a huge loss, especially because freight services generally operate interstate. 

Lack of Price Transparency

The transportation sector has been struggling with inflexible prices and backhaul charges. Fleet operators often demand deadhead miles charges for the shipment. Thus, irrespective of cargo capacity (or the volume to it’s full), the operator can charge sellers any amount.

Trucker Shortage

Trucking companies have reported truck driver shortage as their top industry issue in 2017-18. The American Trucking Associations state- the industry needs to recruit and train 898,000 new truckers by 2026. 

Manual Booking

On average, a logistics company may waste 4000 to 6000+ hours to manually create bookings via phone calls, emails, and coordinating with drivers and manufacturers. 

Benefits of Freight Automation

Transportation-as-a-Service (TaaS) can bring manufacturers/sellers, shippers, and carriers on a common platform. Automation solutions can bring the following benefits-

Route Matching and Optimization

Traditional backhauls include unused available capacity, causing deadhead mileage. 

With route matching feature of a freight automation system, instead of travelling back and forth from location A to location B, and then starting a new haul from location A to location C; trucker can find the best route to reach location C enroute.

Efficiently Managing Fleet Operations

Traditionally, equipment tracking was dependent on manual data entry from drivers, shippers, and consignees. The process was not only cumbersome but also error-prone. Transportation supply chain automation helps in managing fleet operations in the following ways-

  • Lodging truckers’ start and end time automatically add to the accuracy of HOS (Hours of Service) records.
  • Vehicle tracking can identify bottlenecks and provide instant support in case of accidents, fuel shortage, roadblocks, or other unanticipated highway incidents.
  • Route guidance enables efficient haul plans.
  • It can reduce idling time and thus improve fleet productivity.

Transparent Pricing

Transparency in pricing can make freight transport robust and reliable. 

For instance, Uber Freight has introduced Lane Explorer, which shows real-time market-based rates, up to two weeks in advance.

Online Processes

In any logistics and transport organization, the manual payment cycle requires 40%-60% more time and effort than its automation counterpart. Freight bill automation can solve the heavy-haul truckers’ problem of receiving payments faster. Eliminating manual processes can improve overall supply chain efficiency.

Collaboration Between Fleet Brokers

OECD states– Truck platooning can save over 10% in operational costs. Platooning is driving a group of vehicles together to increase road capacity via an automated highway system. 

At the same time, HCVs (High Capacity Vehicles) that carry 50% more load than traditional trucks can save up to 20% cost/km.

However, truck platooning and utilizing complete HCVs capacity requires collaboration between shippers, carriers, and freight brokers. Automation can bring different stakeholders from the freight and logistics industry on a common platform to work together.

Product Spotlight

HwyHaul, a leading California-based freight brokerage startup uses transportation automation to connect enterprises with truckers. It simplifies the ‘load booking’ process for shippers and seamlessly empowers them with a state of the art Transportation as a Service (TaaS) solution.

Currently serving Reefer, Dry Van, and Flatbed loads, HwyHaul connects shippers and carriers on a common platform. The distinct features that freight-logistics management platform brings are-

  • Shipping enterprises can create and track their freight from booking to end-of-delivery.
  • Trucking companies (carriers) can manage their fleet and drivers.
  • Internal operations team can oversee and govern backend processes.
  • Truckers can use HwyHaul app to book and deliver loads without having to wait for telephonic communication.

We specialize in developing industry-specific and logistics & freight automation products. Contact us at hello@mantralabsglobal.com to learn more.

Bottom Line

Load bookings and freight brokerage automation solutions can contribute to reducing carbon footprint and improve fleet productivity to a great extent. 

PwC 2019 report says by 2030, automation will shorten delivery lead times by 40% and reduce logistics costs for standardized transport by 47%. With newer disruptions like driverless trucks, relay-as-a-service model and automatic freight scheduling on the horizon, the transportation and logistics industry is on the cusp of unlocking new revenues across the value chain.


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MantraTalks Podcast with Parag Sharma: Delivering Digital-first Health Experiences for Patient Care in the New Normal

6 minutes read

The healthcare industry took the brunt of the Covid-19 pandemic from the very beginning. It was, and still is, a humongous task for hospitals to deal with the rising number of COVID patients as well as handling the regular consults. 

To delve deeper into the state of healthcare in the COVID times, we interviewed Parag Sharma, CEO, Mantra Labs Pvt Ltd. Parag shares his insights on how technology can help in delivering digital-first health experiences for patient care in the New Normal.

Parag is a product enthusiast and tinkerer at heart and has been at the forefront of developing innovative products especially in the field of AI. He also holds over ten years of experience working in the services line and has been instrumental in launching several startups in the Internet & Mobile space. His rich domain expertise and innovative leadership have helped Mantra climb to the top 100 innovative InsurTechs in the World – selected by FinTech Global. 

Catch the interview:  

Connect with Parag- LinkedIn

COVID-19 and Its impact on Healthcare Organizations

Considering the COVID situation, according to you how has COVID-19 impacted the IT & service operations among healthcare organizations?

Parag:  Since the onset of COVID-19, the healthcare sector has been deeply impacted. Institutions are facing a serious crunch in manpower. IT support systems which were usually manned and managed by a large team of IT professionals are not available in the same strength. Resource allocation’ is one of the biggest concerns due to physical and mental exhaustion of the healthcare workforce. 

Hospitals are facing issues such as operational disruption due to staff quarantine, supply-chain delays and sudden decline in patient footfalls, difficulty in sustaining fixed costs, etc. People are not comfortable getting out of the safety confinements of their homes due to the rising risk of getting infected with the virus. Hospitals will have to reassess their future strategy and budgets in light of the uncertain economic situation.

Preparing for the Future

What can hospitals do to ensure the continuity of their customer-facing operations in the wake of a second Pandemic wave?

Parag: There are many things that hospitals can do to manage themselves in this hour of crisis. Being more digital than what they are would be one step forward for all of them. They can bring their IT systems to the cloud so that the person can access data and manage their work remotely. They can enable their patients to book appointments and enquire about services through apps and chatbots which won’t require them to call the reception or come to the hospital. These are some of the services which hospitals can provide to their customers with minimum physical contact. 

Related: Manipal Hospital’s move to a self-service healthcare mobile application

Hospitals can extend Telehealth services to their patients. Recently, telehealth has proved to be useful especially when there is asymmetry between the number of patients and healthcare providers. I think it will be very useful for healthcare institutions to deploy telehealth solutions to provide medical facilities to people who have so far been outside the benefits of healthcare.

New Expectations in Health Experiences

Is consumer behavior defined by the ‘new normal’ going to change the way we access healthcare from this point on?

Parag: Yes, people will expect a completely different way to access healthcare services from now on. Hospitals should gear-up and rise to this occasion. The pandemic has also provided a new opportunity to adopt a completely different approach in the way healthcare is delivered. They always felt that medical care cannot be provided remotely but now this is happening and people are appreciating remote healthcare services. Hospitals and healthcare institutions are convinced that telehealth and remote care will be more successful soon.

Technology in Healthcare can Bridge Operational Gaps

What are the operational challenges, as far as digital capabilities go, that hospitals are facing currently? And, what steps must they take to bridge these gaps?

Parag: Operational challenges are not just digital challenges. But a lot of these challenges can be addressed with technology. For example, Electronic Health Records which hospitals manage within the premises can be moved to the cloud so that the person can access these records on the cloud itself and need not come to the hospital. 

Related: Medical Image Management: DICOM Images Sharing Process

Secondly, if you deploy telehealth and telemedicine solutions, irrespective of where your patients are or doctors are, hospitals can deliver the required care to its patients. You can even extend your diagnostics services to your patients by giving them an application through which they can seamlessly book appointments for consults, diagnostics, or pathological services and resolve their queries, etc. Simply by giving a seamless interface either through bots or applications can go a long way in providing better health experiences to the customers.

Role of Chatbots in Superior Customer Experiences

According to you, what role does chatbots powered by Artificial Intelligence have in the Healthcare CX landscape?

Parag: Chatbots are the simplest example of the implementation of AI-based technology in healthcare. There are a lot of things which bots can do simplistically. For example, if a patient wants to book an appointment with the doctors, instead of going through a complex web applications and interfaces, what if I can simply write “I want to book an appointment with the doctor Dr. XYZ at 4 pm” and the bot can figure out in case the time slot is available with that particular doctor, it will confirm the appointment followed by a payment process if the payment has to be made upfront. 

Apart from this, you can extend your bots to provide e-consultations where doctors can do remote consultations via audio and video features of a chatbot. So there is a huge scope for bots beyond answering routine queries by customers or booking appointments. It does not stop just there. You can extend chatbot functionalities to support functions such as admin, HR, finance, and business process efficiency so that they can provide better services to their customers.

Related: Healthcare Chatbots: Innovative, Efficient, and Low-cost Care

Chatbot Use Cases in Healthcare

Could you tell us some possible bot use cases for delivering better customer experiences to digital health users?

Parag: Apart from booking appointments and resolving customer queries, these bots can conduct remote consultations, internal processes, health symptom checker, out-patient video consultation, second opinion consultation, ordering medicines, psychological counseling & mental wellness, scenario-based risk advice, Heroism Recognition for employees, etc. Also, it can be further extended to help patients enquire about health insurance related queries, and all the interactions between insurance companies and hospitals can be provided to the patient. 

Related: Healthcare & Hospitals Use Cases | Digital Health

The Road Ahead

COVID-19 has forced hospitals to revise patient support strategy with limited operational staff that is bringing every day a new challenge. A way out is to heavily rely on digital innovation.

In India we have a disparity between the no. of healthcare providers and care seekers. Without technology, I don’t think there is any way healthcare institutions will be able to scale to a level where they can provide meaningful services to such a large number of people. Hospitals can invest in setting up an information exchange; making the process as seamless as possible; and removing all possible inefficiencies from the supply chain through technology.

Future growth for hospitals will come from digital technology because patients will opt more for digital platforms. And it is up to hospitals to catch up with the pace at which modern technology is developing. We, at Mantra Labs, have achieved several use cases including hospitals/diagnostic centers that are able to deliver superior health experiences.

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