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Maximizing Load Bookings with Freight Transport Automation

Governments are keen on introducing high capacity vehicles (HCV) to limit traffic congestion and reduce carbon footprints through freight transportation. But, truckers struggle with finding their next load on the backhaul and, of course, want to clear payments as fast as possible.

E-commerce has brought about a 5% increase in urban shipment demand. But, the situation is- retailers complain of goods not reaching the customer in time because of trucker shortage. And transporters claim- they suffer significant losses due to deadhead miles. Ironically, the load trucks are rolling, but without loads or lesser goads than their capacity, which leads to the transporter’s loss.

This article highlights how freight automation can maximize load bookings to bring a favourable impact on the transportation and logistics industry.

Logistics & Transport Service Challenges

The traditional shipping process involves contacting third party brokers and vetting the shipper manually. Despite being at the core of the supply chain, transportation services lack innovations to improve operational efficiency. The following are some crucial challenges that the logistics industry faces, even today!

Deadhead Miles

The trucks operating without load contribute to dead miles. Dead miles can occur when a carrier travels from location A to location B to pick items or it returns empty from location C to location A after dispatching the load.

According to the American Transportation Research Institute (ATRI) survey report 2017, it costs $66.65 per hour to operate a truck

Traditionally, small trucking companies call freight brokers, who in turn call up warehouses to find if there’s freight ready for hauling. Unfortunately, about 15%-25% of the time, truckers end up carrying zero freight.

Therefore, deadhead miles certainly bring a huge loss, especially because freight services generally operate interstate. 

Lack of Price Transparency

The transportation sector has been struggling with inflexible prices and backhaul charges. Fleet operators often demand deadhead miles charges for the shipment. Thus, irrespective of cargo capacity (or the volume to it’s full), the operator can charge sellers any amount.

Trucker Shortage

Trucking companies have reported truck driver shortage as their top industry issue in 2017-18. The American Trucking Associations state- the industry needs to recruit and train 898,000 new truckers by 2026. 

Manual Booking

On average, a logistics company may waste 4000 to 6000+ hours to manually create bookings via phone calls, emails, and coordinating with drivers and manufacturers. 

Benefits of Freight Automation

Transportation-as-a-Service (TaaS) can bring manufacturers/sellers, shippers, and carriers on a common platform. Automation solutions can bring the following benefits-

Route Matching and Optimization

Traditional backhauls include unused available capacity, causing deadhead mileage. 

With route matching feature of a freight automation system, instead of travelling back and forth from location A to location B, and then starting a new haul from location A to location C; trucker can find the best route to reach location C enroute.

Efficiently Managing Fleet Operations

Traditionally, equipment tracking was dependent on manual data entry from drivers, shippers, and consignees. The process was not only cumbersome but also error-prone. Transportation supply chain automation helps in managing fleet operations in the following ways-

  • Lodging truckers’ start and end time automatically add to the accuracy of HOS (Hours of Service) records.
  • Vehicle tracking can identify bottlenecks and provide instant support in case of accidents, fuel shortage, roadblocks, or other unanticipated highway incidents.
  • Route guidance enables efficient haul plans.
  • It can reduce idling time and thus improve fleet productivity.

Transparent Pricing

Transparency in pricing can make freight transport robust and reliable. 

For instance, Uber Freight has introduced Lane Explorer, which shows real-time market-based rates, up to two weeks in advance.

Online Processes

In any logistics and transport organization, the manual payment cycle requires 40%-60% more time and effort than its automation counterpart. Freight bill automation can solve the heavy-haul truckers’ problem of receiving payments faster. Eliminating manual processes can improve overall supply chain efficiency.

Collaboration Between Fleet Brokers

OECD states– Truck platooning can save over 10% in operational costs. Platooning is driving a group of vehicles together to increase road capacity via an automated highway system. 

At the same time, HCVs (High Capacity Vehicles) that carry 50% more load than traditional trucks can save up to 20% cost/km.

However, truck platooning and utilizing complete HCVs capacity requires collaboration between shippers, carriers, and freight brokers. Automation can bring different stakeholders from the freight and logistics industry on a common platform to work together.

Product Spotlight

HwyHaul, a leading California-based freight brokerage startup uses transportation automation to connect enterprises with truckers. It simplifies the ‘load booking’ process for shippers and seamlessly empowers them with a state of the art Transportation as a Service (TaaS) solution.

Currently serving Reefer, Dry Van, and Flatbed loads, HwyHaul connects shippers and carriers on a common platform. The distinct features that freight-logistics management platform brings are-

  • Shipping enterprises can create and track their freight from booking to end-of-delivery.
  • Trucking companies (carriers) can manage their fleet and drivers.
  • Internal operations team can oversee and govern backend processes.
  • Truckers can use HwyHaul app to book and deliver loads without having to wait for telephonic communication.

We specialize in developing industry-specific and logistics & freight automation products. Contact us at hello@mantralabsglobal.com to learn more.

Bottom Line

Load bookings and freight brokerage automation solutions can contribute to reducing carbon footprint and improve fleet productivity to a great extent. 

PwC 2019 report says by 2030, automation will shorten delivery lead times by 40% and reduce logistics costs for standardized transport by 47%. With newer disruptions like driverless trucks, relay-as-a-service model and automatic freight scheduling on the horizon, the transportation and logistics industry is on the cusp of unlocking new revenues across the value chain.


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Platform Engineering: Accelerating Development and Deployment

The software development landscape is evolving rapidly, demanding unprecedented levels of speed, quality, and efficiency. To keep pace, organizations are turning to platform engineering. This innovative approach empowers development teams by providing a self-service platform that automates and streamlines infrastructure provisioning, deployment pipelines, and security. By bridging the gap between development and operations, platform engineering fosters standardization, and collaboration, accelerates time-to-market, and ensures the delivery of secure and high-quality software products. Let’s dive into how platform engineering can revolutionize your software delivery lifecycle.

The Rise of Platform Engineering

The rise of DevOps marked a significant shift in software development, bringing together development and operations teams for faster and more reliable deployments. As the complexity of applications and infrastructure grew, DevOps teams often found themselves overwhelmed with managing both code and infrastructure.

Platform engineering offers a solution by creating a dedicated team focused on building and maintaining a self-service platform for application development. By standardizing tools and processes, it reduces cognitive overload, improves efficiency, and accelerates time-to-market.  

Platform engineers are the architects of the developer experience. They curate a set of tools and best practices, such as Kubernetes, Jenkins, Terraform, and cloud platforms, to create a self-service environment. This empowers developers to innovate while ensuring adherence to security and compliance standards.

Role of DevOps and Cloud Engineers

Platform engineering reshapes the traditional development landscape. While platform teams focus on building and managing self-service infrastructure, application teams handle the development of software. To bridge this gap and optimize workflows, DevOps engineers become essential on both sides.

Platform and cloud engineering are distinct but complementary disciplines. Cloud engineers are the architects of cloud infrastructure, managing services, migrations, and cost optimization. On the other hand, platform engineers build upon this foundation, crafting internal developer platforms that abstract away cloud complexity.

Key Features of Platform Engineering:

Let’s dissect the core features that make platform engineering a game-changer for software development:

Abstraction and User-Friendly Platforms: 

An internal developer platform (IDP) is a one-stop shop for developers. This platform provides a user-friendly interface that abstracts away the complexities of the underlying infrastructure. Developers can focus on their core strength – building great applications – instead of wrestling with arcane tools. 

But it gets better. Platform engineering empowers teams through self-service capabilities.This not only reduces dependency on other teams but also accelerates workflows and boosts overall developer productivity.

Collaboration and Standardization

Close collaboration with application teams helps identify bottlenecks and smooth integration and fosters a trust-based environment where communication flows freely.

Standardization takes center stage here. Equipping teams with a consistent set of tools for automation, deployment, and secret management ensures consistency and security. 

Identifying the Current State

Before building a platform, it’s crucial to understand the existing technology landscape used by product teams. This involves performing a thorough audit of the tools currently in use, analyzing how teams leverage them, and identifying gaps where new solutions are needed. This ensures the platform we build addresses real-world needs effectively.

Security

Platform engineering prioritizes security by implementing mechanisms for managing secrets such as encrypted storage solutions. The platform adheres to industry best practices, including regular security audits, continuous vulnerability monitoring, and enforcing strict access controls. This relentless vigilance ensures all tools and processes are secure and compliant.

The Platform Engineer’s Toolkit For Building Better Software Delivery Pipelines

Platform engineering is all about streamlining and automating critical processes to empower your development teams. But how exactly does it achieve this? Let’s explore the essential tools that platform engineers rely on:

Building Automation Powerhouses:

Infrastructure as Code (IaC):

CI/CD Pipelines:

Tools like Jenkins and GitLab CI/CD are essential for automating testing and deployment processes, ensuring applications are built, tested, and delivered with speed and reliability.

Maintaining Observability:

Monitoring and Alerting:

Prometheus and Grafana is a powerful duo that provides comprehensive monitoring capabilities. Prometheus scrapes applications for valuable metrics, while Grafana transforms this data into easy-to-understand visualizations for troubleshooting and performance analysis.

All-in-one Monitoring Solutions:

Tools like New Relic and Datadog offer a broader feature set, including application performance monitoring (APM), log management, and real-time analytics. These platforms help teams to identify and resolve issues before they impact users proactively.

Site Reliability Tools To Ensure High Availability and Scalability:

Container Orchestration:

Kubernetes orchestrates and manages container deployments, guaranteeing high availability and seamless scaling for your applications.

Log Management and Analysis:

The ELK Stack (Elasticsearch, Logstash, Kibana) is the go-to tool for log aggregation and analysis. It provides valuable insights into system behavior and performance, allowing teams to maintain consistent and reliable operations.

Managing Infrastructure

Secret Management:

HashiCorp Vault protects secretes, centralizes, and manages sensitive data like passwords and API keys, ensuring security and compliance within your infrastructure.

Cloud Resource Management:

Tools like AWS CloudFormation and Azure Resource Manager streamline cloud deployments. They automate the creation and management of cloud resources, keeping your infrastructure scalable, secure, and easy to manage. These tools collectively ensure that platform engineering can handle automation scripts, monitor applications, maintain site reliability, and manage infrastructure smoothly.

The Future is AI-Powered:

The platform engineering landscape is constantly evolving, and AI is rapidly transforming how we build and manage software delivery pipelines. The tools like Terraform, Kubecost, Jenkins X, and New Relic AI facilitate AI capabilities like:

  • Enhance security
  • Predict infrastructure requirements
  • Optimize resource security 
  • Predictive maintenance
  • Optimize monitoring process and cost

Conclusion

Platform engineering is becoming the cornerstone of modern software development. Gartner estimates that by 2026, 80% of development companies will have internal platform services and teams to improve development efficiency. This surge underscores the critical role platform engineering plays in accelerating software delivery and gaining a competitive edge.

With a strong foundation in platform engineering, organizations can achieve greater agility, scalability, and efficiency in the ever-changing software landscape. Are you ready to embark on your platform engineering journey?

Building a robust platform requires careful planning, collaboration, and a deep understanding of your team’s needs. At Mantra Labs, we can help you accelerate your software delivery. Connect with us to know more. 

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