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Google for India- Key Takeaways

3 minutes, 33 seconds read

On the 19th of September, India saw the tech giant go all ‘desi’ at the Google for India event 2019. Initiated in the year 2015 the event has ever since introduced features that cater to the Indian masses. From bringing support for various Indic languages onto a number of platforms such as Search, Lens and Bolo; to announcing a new artificial intelligence (AI) based lab in India. Google for India event 2019, saw the company announcing new products and initiatives that are designed specifically for the Indian users. 

In addition to this, Google also introduced products and initiatives – such as the Digital Payment Abhiyan and the Vodafone-Idea Phone Line. This would eventually connect more people, especially the ones who are not adept at using technology and live in remote areas that lack internet connectivity.

In this blog, let’s have a brush up on all the updates that Google had announced at it’s Google for India event.

7 key takeaways of Google for India event

Google Research India

At the fifth edition of its annual Google for India event, Google announced that it is setting up a research lab focused on artificial intelligence (AI) and its applications in India. Google’s Bengaluru based AI lab, led by Dr Manish Gupta, will focus on two things. Firstly, on the advancement of Computer Science research in India, where it will focus on Machine Learning, Computer Vision, Languages, Speech, Systems, and other related areas. Secondly, it will focus on applying this research to tackle big problems in areas relating to healthcare, agriculture, and education.

Google Pay goes big

Google announced a new Jobs platform that focuses on entry-level jobs that are not easily discoverable online and are often filled via offline channels and backroom hiring centres. It uses Google’s machine learning-based matching algorithm to recommend the best job; scheduling the interview and communicating with their potential employer. As an added bonus, it also has a free CV builder tool.

Google India also launched a special version of Google Pay, Google Pay Business, for merchants. It would enable hassle-free digital payments for small merchants and storefronts. 

Language decoupling & Interpreter mode in Google Assistant

Now Google Assistant supports a total of nine Indian languages. Being available on all Android, Android Go and KaiOs devices, users will now be able to use a local language simply by saying – “Hey Google, talk to me in Hindi”

Google assistant in google for india key takeaways

Google Assistant will now be able to act as a real-time interpreter between two people who don’t speak the same language. To launch the interpreter mode, all users need to say is – “OK Google, help me speak in Hindi“. This feature will be available on Android and Android Go phones in India in the coming months.

Free public Wi-Fi

“With Google’s ongoing commitment to improving access beyond train stations to villages across India, we have partnered with BSNL to bring fast, reliable and secure public WiFi to villages in Gujarat, Bihar and Maharashtra,” Caesar Sen Gupta, Vice-President, Next Billion Users Initiative and Payments said at the Google for India event while making the announcement.

Taking its Google Station program a step further; Google today announced a partnership with BSNL as a part of which it would provide high-speed public WiFi to villages in Gujarat, Bihar and Maharashtra that are yet to get Wi-Fi connectivity.

Vodafone-Idea Phone Line

Google is partnering with Vodafone-Idea to bring Google Assistant to people in areas with poor internet connectivity. Vodafone users who are still using 2G networks can now call a toll-free number – 000-800-9191-000 – to ask their queries to Google; which would then answer them actively.

Discover gets 7 new languages

Google introduced support for seven different Indian languages in the Discover section of its Google app. This includes — Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada, Malayalam. Support for Oriya, Urdu, Punjabi will be made available in the coming months.

Lens gets smarter and better

Users will be able to translate a road sign or a poster or a menu by taking a photo. They can tap on the translate button and select their prefered language. Using Google Lens users can now tap on a word and launch Search directly to look for the details.

Google Lens users can now tap on a word and launch Search directly to look for the details.

How do you think Google’s new direction would affect the users?
Let us know by commenting, or drop us a Hi at hello@mantralabsglobal.com


Stay tuned for more such industrial event snapshots. 

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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