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Google I/O 2016 Day 3 – Review

The day was bit calm as compared to day 1, but didn’t stop surprising audience. The Google went ahead and revealed more about Project Ara and Project Jacquard, two far-out projects from its ATAP division, on Day 3. This grabbed some heat at conference and google successfully captured them and wrapped this 3 day conference very well.

Creating market for manufacturers, from day 1, googles announcements and future technologies would hit by the fall of this year.

On final day of Google I/O 2016, Google finally released Project Ara- its modular smartphone and Project Jacquard- “connected clothing”, which would be ready by the fall of this year.

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It’s been a long time coming, but Google promises this time (like for real) that the long-delayed Project Ara smartphone will be shipping to developers this fall. While it’s been slow getting out of the gate, the smartphone old guard have dreamed up their own visions of modular mobility. But Ara’s idea of a truly modular smartphone is a step beyond anything even being conceived by other companies. Let’s hope it was worth the wait.

Project Ara:
This is great news for anyone who was looking forward to the long-delayed phone with swappable parts. The LG G5 is only tiding us over with a upgradeable speaker and camera-battery grip parts so far.

“Project Ara is different from LG G5, it is modular to the core”, according to Google ATAP engineering lead Rafa Camargo. He called it a flexible and future-proof phone, which he meant it could last you several years.

“We’ve integrated the phone technology in the frame that frees up space for modules that will create and integrate new functionality that you cannot get on your smartphone today,” he added.

Project Ara will be out this fall in a developer edition.

The Project Ara consumer version would be much more refined, and will be launched to the public in the spring of 2017, and a few months later of a developer beta test.

The reason for two Project Ara release dates is that the Google ATAP team wants to know, what are the modules everyone wants to create.

At first, Ara will come with the frame and a few modules to get things started. This may include swapping in a high-resolution camera, a louder speaker or a better battery.

What was really fascinating was when an integrated glucose sensor was even shown on the Google IO stage. All of a sudden, tech that’s essential to people’s lives but might never get phone integration, has a chance with Project Ara.

The Google ATAP team is promising that the consumer version of Ara will be “thin, light and beautiful” in time for next spring. We’ll have more in-depth Ara updates from Google IO this week.highpants-project-ara-progresses-Ara-Phone(1)

Project Jacquard:
Project Jacquard “connected clothing” is coming later this year.

There is “inherent tension between the two,” says Dr. Ivan Poupyrev of Google’s experimental ATAP division. He leads a team to solve a problem he calls “interactive textile technology.”

Google ATAP, known for its Project Ara modular phone, is working with Levi’s on clothing, as was announced last year, and it’s not going to be smart pants, unlike the concept clothing.

It’s actually quite stylish looking

The very first Jacquard garment is going to be a Levi’s trucker commuter jacket with sensors built right into the black jean fabric.

Google and Levi’s are targeting urban cyclists with this tech-infused jacket, calling it a fashionable, function garment.

“It’s a terrible idea to navigate the screen of your phone while navigating busy streets” says Paul Dillinger, VP of innovation at Levi’s. “Anyone who ride a bike knows that tension.”

What can it do? Well gestures, taps and swipes on the sleeve could help you change music or get directions through haptic feedback. Dillinger calls it a “co-pilot for your ride and your life.”

Project Jacquard’s debut jean jacket is going to be a beta later this year.

Just let that one sink in for a moment.

Yes, that means your clothing is now getting a beta test. It makes sense, though, for the first-ever sensor-embedded jacket you’ll own. Google and Levi’s also have plans to make it a full-fledged retail product by 2017. google-fabric-02-100587918-large(1)

With this google wrapped the Google I/O 2016 on good and promising keynotes, giving people something better to wait for by the fall of this year.

The 3rd day was as expected from this Google I/O 2016. For more updates on future technology stay with Mantra Labs.

If any queries approach us on hello@mantralabsglobal.com

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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