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How chatbots are changing the Insurance sector – Five examples

Insurance chatbots are the new buzzword ruling the insurance companies currently. The primary objective of a chatbot is to provide a faster and an efficient system for communication with the customers and streamline the tedious insurance tasks. The insurance sector is playing hard to automate their on-boarding, sales and training processes and make it available for the hand-held devices. But, the significant issues still lies with the sales force management where customers are a lot more aware, and the insurance products are more sophisticated and specific. A chatbot is the real game changer when it comes to salesforce management and revolutionizing the Insurance processes.

Here is a list of a few examples of how IT is transforming the insurance:

1. Virtual customer representative:

The typical scenario of the manual customer care system goes like putting the customer on hold with a constant background reminder that you need to wait for a few more minutes as our customer representative is on another call. It has always been a turn off for a customer because it is annoying, time-consuming and lacks efficiency. Insurance chatbots are here to put an end to these tiresome phone calls. Chatbot act as a virtual customer representative who is available at all the times. With the help of natural processing and artificial intelligence, they process the customer’s queries in just a few seconds with a personalized response. The total number of queries that can be handled by insurance chatbots is incomparable to the real customer care support.

2. Saving costs:

Business insider has predicted that implementation of insurance chatbots can save up to $12bn of labor costs.  Insurance firms often invest a massive amount of money in recruiting, training and mentoring a workforce to make it eligible for the insurance processes. Leveraging the benefits of AI, and natural language processing and developing the agent, and customer chatbots can help to save substantially on these costs.

3. Better understanding with the customers:

  When it comes to insurance then it is the most intimidating sector for the customers. 72% of the people are of the belief that they are not able to decipher the Insurance jargons used by insurance companies. It doesn’t give them a clear picture of what they are getting into when buying an insurance plan which makes them quite skeptical about investing in insurance. Chatbot is a great way to provide the straightforward answers to the customers and make them understand better.

4. Cut-down redundant processes:

The excessive paperwork involved with insurance lifecycle needs a dedicated workforce to manage it. Not just insurance agents but even the customers dread it. Chatbots together with AI make these processes much faster and easy that saves a lot of time. Though this is still in the nascent stages of development, it will be one of the key advantages of insurance chatbots in the future.

5. Providing customized solutions:

  Customers can get solutions tailored to their needs instantly through chatbot. They will need to provide information like their salary, savings, what are they looking for in the insurance plan, duration and an automated insurance solution based on those inputs is presented to them. Apart from that they can also set renewable insurance dates, access their documents online, set reminder with the help of Insurtech Chatbot implementation.

Though there has been a surge in the use of Chatbots for insurance, still it has a long way to go. InsureTech responsible for implementation of IT in insurance companies needs to come up with more effective solutions to make the customer engagement a lot more pleasant and user-friendly.

Start your chatbot journey with Mantra Labs today. Know more https://www.mantralabsglobal.com/

References:

https://www.streebo.com/blog/how-ai-powered-chatbots-changing-insurance-sector/

https://venturebeat.com/2018/06/19/why-insurance-companies-are-betting-big-on-ai-powered-chatbots/

https://www.streebo.com/blog/chatbot-insurance-industry-chatting-betting-high-on-smart-bots/

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The Essence of User-Centered Design: A Dive into Fundamental Principles

In a digital world where user experience reigns supreme, crafting designs that resonate has become a mission. Enter User-Centered Design (UCD), a philosophy placing users at the core of the creative process. In this exploration, we’ll delve into the fundamental principles of User-Centered Design and understand why they are the keystones of successful interfaces.

User-Centered Design

Introduction:

Imagine navigating a website seamlessly, effortlessly finding what you need. That experience is no accident but the result of intentional design. User-centered design (UCD) is the compass guiding designers toward creating interfaces that users not only navigate but embrace.

1. Empathy is Key:

  • Incorporate for a better approach: Start by stepping into the shoes of your users. What are their pain points? What delights them? By empathizing, designers gain insights that drive user-focused design decisions.

2. User Involvement Throughout the Design Process:

  • Real-life example or statistic: Apple’s iterative design process involves user testing at every stage. This constant involvement ensures that their products align precisely with user needs.

3. Holistic Approach to Design:

  • Visual content: Picture your design not as isolated screens but as a cohesive journey. Use diagrams to illustrate how each component fits into the larger user experience ecosystem.

4. Usability is Non-Negotiable:

  • Case studies or examples: Consider the success of Google’s homepage. Its simplicity and efficiency showcase the power of a user-centered approach, emphasizing usability.

5. Accessibility for All:

  • End with a clear call-to-action: Make your designs accessible. It’s not just a legal obligation; it’s an ethical imperative. Ensure your interfaces are usable by everyone, regardless of ability.

6. Consistency Across the Interface:

  • Formatting for readability: Consistency is not just a design principle; it’s a readability strategy. Use bullet points for clarity and short paragraphs for easy consumption.

7. Flexibility and Customization:

  • Inclusive language: Users are diverse, so should your designs be. Incorporate flexibility and customization options. This ensures your interface caters to a broad range of preferences.

Why User-Centered Design Matters:

A. Enhanced User Satisfaction:

  • Feedback mechanism: Prioritize user satisfaction. A satisfied user is an engaged user. Welcome reader input and questions to keep the conversation alive.

B. Reduced Learning Curve:

  • Clear call-to-action: Minimize frustration. Make your interfaces intuitive, reducing the learning curve. Invite users to explore with a clear call-to-action.

C. Increased Engagement and Retention:

  • Visual content: Engaging interfaces retain users. Visualize engagement with appealing images or infographics. Showcase how user-centered designs reduce bounce rates.

D. Effective Problem Solving:

  • Tangible proof: Case studies offer tangible proof. Explore how UCD’s iterative process allows for effective problem-solving. Real-world examples bring these concepts to life.

Conclusion:

In the grand tapestry of digital design, User-Centered Design is the thread weaving functionality, aesthetics, and user satisfaction into a seamless whole. By embracing these principles, designers transform mere interfaces into user-centric experiences. So, as you embark on your design journey, remember: User-centered design isn’t just a philosophy; it’s a commitment to excellence. Design with the user in mind, and success will follow.

About the Author: Mehul Chauhan is a seasoned Senior UI/UX Designer at Mantra Labs. With a deep understanding of design principles and a keen eye for detail, he brings creativity and innovation to every project he touches. When he’s not busy perfecting digital interfaces, you can find him seeking inspiration in art galleries or exploring the latest design trends across various industries.

Further Reading: Unveiling the Art of Emotional Design

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