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Inside of Mobile World Congress 2016- Future Technology Trend

The Mobile World Congress is the largest mobile trade fair, which wrapped up in Barcelona on Thursday. The conference recorded 2199 exhibitors and attendance of over 101000 people, which was covered by 3,600 members of the international press and media.

This year the conference was dominated by the arrival of advanced technology like wearable technology, robotics, advanced mobiles, virtual reality, smart machines, ultra-fast 5G networks, INVISIBLE CHARGERS, connected objects, HOLOGRAMS, LiFi evolution and development of other advanced gadgets. MWC was more focused on the future trends in technology and the business impact of mobility and other tech gadgets. Many announcements were made and many technologies were showcased which gave goosebumps.

Here are some of the launches and future technology announcements that were made in MWC 2016 which caught attention of the visitors, business-hubs and media:untitled-infographic

Wearable
Tying in with the internet of things is wearable tech, it is expected to be a big deal. Plenty of activity trackers, sleep monitors and other devices were showcased, which keep track of your health and wellbeing.

The focus was around the activity around the wearable pavilion, with everything from smart watches and glasses to smart fabrics demonstrated.

Michael O’Hara of the GSMA points out that we are embedding mobile in everything in our lives – which makes the show the perfect place to showcase the latest mobile developments.

This opens up new opportunities for vendors, app developers, and accessory makers. The smartphone will become the hub of a personal-area network consisting of wearable gadgets. These gadgets will communicate with mobile applications to deliver information in new ways and enable a wide range of products and services in areas such as sport, fitness, fashion, hobbies and healthcare. Thus, wearable devices connected with smartphones will influence the next generation of mobile application development strategies.

Virtual Reality
Virtual reality was featured heavily at the show. With the speech and support by Mark Zuckerberg and a showcase of VR sets on the stage of the Samsung Galaxy, it grabbed spotlight in conference.

The headsets for the Galaxy line of smartphones is partly powered by Oculus, which is owned by Facebook, and is a good gateway product to the more advanced Oculus Rift that goes on sale in the next couple of months.  The conference proved good chance to showcase the latest updates on VR, as the device had some tweaks when initially previewed.

Lots of other wearable headsets were also showcased which are designed to press your mobile phone into service as a screen, making it a more budget-friendly way to get into VR. HTC and Sony also unveiled its PlayStation VR. Google also announced their work on a new headset to work with smartphones.

The emphasis on smartphone VR is going to be the next big thing, given that most of the ingredients to turn your phone into a virtual reality wonderland are already there. Everything will change a thousand times before it ever settles. VR device will attach unnoticed to the frame of your glasses, which would be connected through mobile apps; maybe it’ll be powered entirely by a button on your shirt or your brain waves, which would be connected by Application. We’ll use VR for everything from simple games and movies to robotic surgery and wildly futuristic military applications, which would be operated by Applications. We’re building better apps for future to connect with VR sets.

Internet of Things
Mobile technology is a large part of making the internet of things a more welcome prospect for consumers. Connected devices would soon infiltrate everything from your home to your car, allowing them to communicate through more open platforms than before.

“Smartphones have become a sort of black hole integrating a huge array of sensors, but mobile is now exploding back out to our environments.

“Sensors and connectivity are expanding beyond smartphones, on our wrists, bodies, cars, TVs, washing machines, but also in invisible places in buildings and the world around us,” Forrester’s Thomas Husson wrote.

While there were lots of discussions and speeches about mobile simply being a subset and key to unlock IoT revolution.

The future of mobile app development isn’t simply about our mobile phones and tablets anymore. The Internet of Things will be even bigger in the near future, even though current efforts are being made to make IoT better. Smart objects will be a part of the Internet of Things and will communicate through an App on a smartphone or tablet. Smartphones and tablets will act as remote controls, displaying and analyzing information, interfacing with social networks to monitor “things” that can tweet or post, paying for subscription services, ordering replacement consumables and updating object firmware.

As devices start to get even more interconnected, the opportunity for software developers, to add value to these smart devices will become ever greater. Eventually, the competition between these devices will be mostly based on which has the best quality software. This is where the future of mobile app development becomes an ocean of opportunity for mobile app developers.

untitled-infographic(1)LiFi evolution
Speculation, Apple may deploy Lifi support in future iOS devices continues, and MWC saw pureLiFi launch its LiFi-X dongle, an access point that connects to any LED light to help create a LiFi network. Harald Haas, CEO of pureLiFi, said: “It’s exciting that so many of the tech giants are now engaging directly with LiFi through pureLiFi technologies… We have witnessed rumours that Apple is investigating ‘LiFi-Capabilities’ in their latest iOS 9.0,” he added, “We now have a rail-track technology for the lighting industry to develop exciting and new business models around light as a service (LaaS).”

With the advent of LIFI, the limitations associated with slow networks will be a thing of the past. Mobile App architectures will have to scale up with better server specifications and more optimized code on the front-end to ensure that they don’t become limitations in the performance factor of mobile apps.

Holograms Make An Appearance:
Which science fiction fan has not dreamed of being able to speak to someone far away by hologram? Several firms believe this will be possible when faster 5G mobile networks are running.

Among them is US start-up Leia Inc, named after the heroine of the “Star Wars” franchise, which presented a system that creates a 3D image that appears to float above the screen of a tablet.

SK Telecom’s stand featured a beam of green light which caused different images to appear inside it such as a dolphin, a heart or a gymnast’s movement.

The Hologram technology is in its nascent stage currently, but it has plenty of rooms to prosper in the future. It runs on a software that relies on ultrasonic waves. With the advent of mobile apps, the Hologram technology is going to make communication easier and intuitive.
In short, MWC represented all horizontal and vertical sectors of the mobile industry, which would be future of new-age technology.

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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