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InsurTech : Trends and Innovations in 2019

When I look back at how rapidly InsurTech is evolving over the years, it makes me wonder what will happen in the next few years. Although we cannot be sure of the technological advancements we can predict some of them for the next year.

Insurtech trends for 2019

Could 2019 be the year of some more interesting digital transformation in InsurTech? Here are some of our predictions:

1. Underwriters will gain knowledge with AI: 

Underwriting is one of the essential components of the insurance business and no matter what no machine can replace underwriters. But, we can expect that by 2019 underwriters will get a lot of assistance for their work procedures through AI and RPA. It will help them manage high volumes of data, parse and validate evidence faster and more cleanly through automation. Reports suggest that insurers spend most of their time doing mundane tasks such as data entry instead of performing core operations. The relevance of AI in 2019 will be more impactful for underwriters as it will free them from those additional time-consuming tasks.

2. Blockchain for centralising medical data:

Blockchain provides a central platform for digital medical records that underwriters can access securely. In the next year with the evolution of the regulatory environment around blockchain transaction and the streamlining and automation of underwriting processes, the blockchain will play a vital role in this industry.

3. Top-notch security:

The one thing that all sectors struggle with when they adopt the digital platform is cybersecurity. The networks are always vulnerable to cybercriminals and could be exploited at any point. Insurance firms also face the same issues with legacy systems that are often hard to update so 2019 will also see some advancement in this field and will focus on making platforms much secure, reducing risk across the enterprise.

4. Improved customer experience:

Customers are becoming digitally savvy by each passing day, and they expect a compelling user experience for every digital transaction they make. The insurers need to ensure that they provide their customers as well as the distribution partners a well crafted digital platform that is compatible with new devices while also offering them a personalised experience.  This step will also be instrumental in targeting the millennial generation who generally do not take an interest in insurance policies because of its cumbersome architecture.

5. Increased automation:

Automation is gaining momentum in the insurance industry, but it will become more prominent across the entire customer experience and the value chain. The use of chatbots for processing simple requests, quoting and analysing complex issues that might need human intervention will all be a part of advanced automation. 

6. Hyper-personalised policies:

The one thing that Insurtech will surely see in 2019 are policies that are customised depending on the needs of the insurants. The agents will make use of the predictive and data analytics to create policies that are cost-effective and useful for both the parties irrespective of their policy size.

All the predictions stated above will play a vital role in Insurtech in 2019, and one can expect accelerating growth in fields like AI, automation of processes and digitalisation of the underwritings. Data and analytics is the underlying key that will enable all these advancements to take place smoothly.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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