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Key Takeaways of Indian Insurance Summit & Awards 2019

India, despite being the 2nd most populous country on the planet, accounts for only 1.5% of the World insurance premiums, and 2% of World life insurance premiums. But, with the increasing numbers to serve, the insurance market in India promises huge growth and exciting potential – were only about 20% of Indians were insured last year.

Key challenges like market penetration, product innovation, risk and fraud need to be mitigated, for insurance players to achieve better growth, customer satisfaction and profitability.

The recently concluded Indian Insurance Summit and Awards 2019 aimed at having robust and key focused area discussions on these challenges, brought together the entire insurance industry network in front of a global audience.

Here are some of the highlights and takeaways from the two-day conference:

Key takeaways of India Insurance Summit and Awards 2019

  • Application of AI beyond claims and underwriting:

AI has paved its way far beyond claims and underwriting policies. The rising InsurTech wave is marking this change by tailoring solutions for individual customers and replacing the one-size-fits-all type of product that is currently available. AI also plays a major role in fraud detection and risk management strategies.

AI in insurance will allow carriers to deliver scalable and customized solutions for members and policyholders,”

 says Ramon Lopez, Vice President of Property & Casualty Claims and Innovation at USAA.

Although, India represents a smaller share of this market, in terms of revenue in comparison to the North American region; India, (along with the rest of Asia) is expected to outperform Europe over the next five-year period.

  • Product innovation for the ease of insurance processes:

While the insurance landscape is experiencing radical changes in product innovation; innovation in technology is the next frontier.

Predicting the probability of future losses can help insurers improve pricing and accuracy; which precisely can be useful in case of risk, with little historical data from which estimates have to be drawn. Around 44% of the insurers say that they have started deploying predictive analytics solution.

California based InsurTech, Carpe Data, has fully automated systems that leverage social media to detect claim frauds and ease out specific insurance processes. Allstate insurance partnered with Carpe Data to generate meaningful insights and help them to mitigate risks in insurance processing.

“The insurance industry is used to working with historical data—the most important                challenge before them is to move from that model to a predictive one.”

Gilles Ferreol, Managing Director, CNP Partners

Bajaj Allianz introduced usage-based auto insurance called ‘DriveSmart Service’. The service monitors the car through a vehicle tracking-device and provides relevant diagnostics data on the performance of the driver.

  • Cognitive Insurance is a new wave of innovation:

Data is a vital ingredient for going Cognitive. The cognitive insurance business is one that allows underwriters to be equipped with a repertoire of AI enabled tools, empowering them to make better and more informed decisions about their customer.AXA Insurance has implemented a Google Tensor Flow-based application to optimise pricing by predicting large-loss traffic accidents with over 78% of accuracy. By leveraging a deep analysis of their customer profiles, AXA was able to understand which clients were are at a higher risk of large-loss cases requiring payment of more than 10,000 – which means, they were able to optimize the pricing of its policies.

Cognitive computing is at the “peak of inflation” on the Gartner Hype Cycle. The Cognitive approach to insurance business after the digital insurance business is the new wave to bring innovation and transformation purpose of going cognitive was created solely with the purpose of reducing human effort and refining the existing process across various insurance verticals.

  • Use a Sandbox approach to test customer’s interest:

To keep pace with the fast-evolving world of InsurTech, insurance companies should consider testing their products in a controlled environment or a “Sandbox”. This approach can provide certain advantages such as allowing insurers to launch unconventional products on a pilot-basis before seeking necessary approval.

The first insurance plan launched under this method, called “Insurance Khata” was directed towards those with seasonal incomes, mostly belonging to the underserved sections of Indian society. The buyers can pool multiple single plans in one account.

 “We want insurers to think out-of-the-box,” said Nilesh Sathe, a member at the IRDAI.

This rather unique proposition encourages insurance companies to place the policyholder right at the front of their approach, consequently not allowing regulation in being a constricting force in their innovation journey.

Data, by its very nature, is both an asset and a liability, which presents inherent risks in its handling and management. Risks that can be quite severe, in a business foundationally based on dealing with uncertainties.
Insurance is one of the richest data-driven businesses, and the consequences of a data breach extend far beyond the reputational damage that results from negative news headlines.

On July 2018, SingHealth, the largest network of healthcare institutions in Singapore, came under a severe cyber-attack and the personal data of around 1.5 million patients, including those of the Singapore PM, Lee Hsien Loong, were stolen.-Straits Times reports

In the past couple of years, the insurance industry has fallen short, by being on the defensive, of handing cyber-attacks and cyber-frauds. The industry cannot afford to take be reactive for much longer – at some point, they need to be thinking ahead of their adversaries.

The non-partisan agenda of the Summit was to explore challenges and their deterrents like market penetration, product innovation, risk, and fraud. The discussions were designed to draw out clear outcomes for the industry together – in order to realize growth, customer satisfaction, profitability and deliver definitive business value. Mantra Labs was proud to sponsor the successful Summit and partake in the insightful conversations held between insurance leaders from all corners of the industry.

We hope to see you all again, in the next edition!

https://www.insurancebusinessmag.com/asia/features/interviews/protecting-the-insurance-sector-from-cyber-threats-109124.aspx

Together Towards AI: Notes from InsureTech Connect 2017

Strategic Technology Trends in Insurance

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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