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Latest Trends in Insurance Technology

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Today, the insurance industry is at a digital transformative phase to enhance the business models. There are few key areas we can expect insurers to embrace as they seek to create more automated, user-friendly processes in Insurance sector.

Use of automations and artificial intelligence  

Insurance industry is shifting towards exploring automation of more complex and risky processes rather using of traditional method, which is less effective in case of time and accuracy. Using of emerging technologies like Artificial Intelligence and Machine learning provide the scope of intelligent automation for analysis of huge amount of data generated by IoT and smart wearables devices. These Analysis and cross checking of data help understanding the better customer insights, fraud detections, claims verification and processing.

With the more refined automated technologies and capability of analysing more data, insurance companies like AIG started employing smart drone for automated property assessment and claims processing, which not only helps in accurate assessment but reduces the operational cost also.

Redefining of Insurance distributions

For better user experience, insurers have already generalized the new channel of distribution such as online research, comparison platforms and chatbot for better interaction and understanding, which already impacted in the market of personal insurances. The new direct distribution channels and online comparison platform for direct small insurances are likely to be more effective in coming days.

Companies like Allstate is already allowing small business owner to buy policies in just five minutes, or P2P platform like Gather giving the opportunity to small business owner to self insure and coverage is offered through a captive which is owned by the businesses it insures.Thus offering greater transparency and reducing cost in policies for these type of enterprise.

Insurance through value chain disaggregation

As the market is growing, the specialization in sectors is becoming more popular. As insurers move into advanced and extreme digital stages there is more use of data, automation, connectivity, ecosystem integration, new development methodologies, and a smarter use of IT resources. Some of these companies are providing customer interface with a unique value propositions, some companies provides tools for specialized software solutions for the insurers.

Companies like PolicyBazar provides insurance comparison and gives customized suggestions and recommendations based on the customer needs and choices, using their artificial intelligence.

Data analytics to improve profitability and better customer experience

The exponentially greater data availability and better analytical capability of softwares provide the base of making decision. Cross checking and analysing on the large amount of data coming from various unstructured resources such as social media real time data through various connected devices, helps in better risk management to drive greater profitability as well as better customer experience. Applying a combination of techniques such as predictive modeling, text mining, databases searches and exception reporting, insures are able to understand better customer insight, fraud analytics which help them in making insight driven strategies and risk mitigation strategies.

Sensors, Detectors, and Telematics  for building data

IoT or internet of things refers to the physical objects that are embedded with sensors, which gather information about specific objects and transmit it. These transmitted data are then analyzed as discussed earlier.

In insurances, using of IoT technologies is becoming more popular. In case of home insurances, smart homes is one of the fastest growing segment. Insurances companies are giving more discount on policies for an internet connected Home/Smart home.

Various wearable devices are also in demand as it enables life and health insurers to better engage with customers while obtaining real time insight into risk. Aditya Birla Health  Insurance is offering their policyholders health benefits and rewards for connecting their approved apps and wearable devices to their health app so they can track one’s activity.

Property and casualty insurance companies like AIG , are going to use smart drone for better property assessment.

Blockchain Technology for fraud detection

In coming days Distributed Ledger Technology(DLT) or Blockchain Technology is going to be leveraged across all sector including Insurance for its revolutionary way of sending, receiving and storing information in a secure and decentralized way. Using of Blockchain technology in insurance will improve the quality of service, increase in the volume of data from new data sources, automate claims, also will reduce the operational costs. It has the potential to ease out fraud detection and risk prevention as per a report from EY.

Once insurance and blockchain technology are interconnected, key business process like policy management and claims management are likely to transformed and new business model are expected to emerge using Blockchain.

Augmented Reality/Virtual Reality in Insurance

Though Augmented Reality is leveraged by many other sectors, like in social media or in gaming and other sectors, insurance sector still is limited to areas like marketing or training by simplifying complex explanations, meant for customers and employees. How about a 3D modeling and simulations help customers in making insurance claims easier and faster? Or how about before you go for the home insurance a simulation helps you pinpoint all the areas under insurance rather than reading the lengthy document?

There are big challenges ahead for insurers. With more changing technologies, executives will need to carefully consider the opportunities.

 

 

 

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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