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Personalization in Mobile UX

By :
4 minutes read

User experience (UX) for mobile applications is evolving rapidly and becoming more diverse than ever, giving users special experiences for different types of individuals. Instead of providing a single, static user experience for everyone, delivering the right level of element and content, targeting each person on an individual level with appropriate features has become the industry standard. Personalization in mobile UX not only helps in boosting engagement but in building customer loyalty as well in the long run.

For example, something basic like a “cookie cutter push notification” will no longer drive the right amount of engagement. Instead, it will be the “individualized push notification”, which contains user preferences, that will drive the right level of engagement. The Idea of Personalization is to abandon the plain, uniform approach to a wide range of audiences and offer a custom, unique experience to every individual.

Personalization vs Customization?

Mobile App UX

People always tend to get confused between Personalization and Customization of Apps. In simple terms, Personalization is the ability of a business to offer products, and services based on Individual needs without any input from the customer. Customization is something that requires input from the users.

Let us consider a real-life example to explain this better.

  • Customization is something that requires customer input. For example, When you visit Subway and order a Sandwich, you have the option to customize your sandwich by opting for the veggies/sauce preferred by you. This provides a way to customize your food according to your needs.
  • Personalization is something that does not require the customer’s conscious input but it relies on that particular customer’s prior data and does not involve actively taking user inputs. For example, You visit a food delivery app and on the home section, you’re presented with your preferred restaurant list, food that is based on your previous orders, it’s called Personalization.

Let’s have a look at why Personalized User Experiences are vital for the success of today’s Mobile applications.

  • Improved User Retention 

Personalized user experiences could be the deciding factor for a user to continue using your application, stay loyal and not go looking elsewhere. If you have an E-commerce app, it is very important to help the users navigate through the entire process in their preferred manner and make things easily accessible. You could also recommend certain products that suit their interests and needs.

  • Building a Loyal Customer Base 

A lot of people make subconscious decisions like tapping on the ‘Amazon’ App icon when they need to purchase a certain product without even realizing that. This explains the nature of the app and the loyalty shown by the users towards the Brand. This cannot be achieved without a certain level of Personalization for every individual. 

You need to help them meet with their preferred content almost instantly when they open the app. You need to identify and make the most useful features available in the right context and most relevant time. Most important of all, your users should subconsciously acknowledge that the app knows a lot about them and make them attached to the app.

  • In-App Purchases get a Lift

Let’s explain this with an example. We can consider two types of players when it comes to mobile games. The first one would react more to the temptation of in-app purchases like buying new skins, and gears just because they prefer staying loaded and up-to-date all the time. The second type would like to go for an in-app purchase only when their resources are exhausted or when they need to purchase in order to continue playing. These two types of gamers cannot be addressed through a single in-app purchase offer/ journey. This is another very important reason to personalize the experience to boost in-app purchases.

  •  User Feedback to improve the app

User feedbacks are very important to provide personalized experiences. Involving the users in the development process of your app plays a vital role in providing individual users with the best experience. There should be a persistent effort to get user feedback about the app and figure out the pain points that can be addressed. This way, the personalization of your app can be improved with every new update.

Conclusion

It is seen that the “one size fits all” method has long been outdated and irrelevant. Each user is distinct in their aspirations, grief, habits, preferences, demographic aspects, and many other aspects. Personalization in mobile UX is no longer a cherry on top of the cake but has become the key ingredient itself.

About the Author:

Manoj Bhat currently works as a UI/UX designer at Mantra Labs. He is a Computer Science graduate and has been working as a UI/UX designer since then. He is passionate about building beautiful and seamless digital experiences.

Want to know more about designing?

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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