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Latest PHP trends in 2017

PHP-1

In the PHP world, the release of PHP 7 is a major accomplishment.  The language now has a substantial increase in performance with an optimized memory usage. This improved nature results in making PHP more suitable for Internet of Things solutions too.

Why PHP?

  • Faster and leaner PHP 7: PHP 7 looks familiar for developers, but it is targeted at high performance. A growth in PHP 7 adoption rate is forecasted by experts. Almost a double gain in performance of the applications using PHP 7, a decrease of 50% in consumption of RAM during request processing and numerous error fixing techniques are amongst the few reasons for such assumption. Most major popular frameworks are ready for PHP 7, backed by most popular CMS like WordPress, Magento and Symphony.
  • PHP for the Internet of Things: Analysts claim the connected devices to reach the mark of 6.5 billion by the starting of 2017. This makes PHP and IOT go hand in hand. Thanks to icicle, one can write asynchronous code using synchronous coding techniques in PHP. It means that now the PHP code is able to run several tasks by using the same script. Methods of asynchronous programming provide better data exchange between connected gadgets. Some hardware platforms such as Arduino already support PHP, and you can control Arduino board with your PHP-based script. There is also a possibility to build a PHP application that uses GPS data gathered from an IOT device. Like the GPS sensor on your Android phone can send its location to the Bluemix cloud, and the PHP application is able to publish this data on your website.
  • Market forecast and further trends: By 2025 half of American enterprises are expected to run more than 10 applications. PHP is still holds the lead position in the development of tech startups. With PHP, one can quickly build a viable application in a short-term period to see which way a project should move forward.

Latest Framework trends in PHP

Numerous PHP frameworks are available in PHP development, each PHP framework has advantages and disadvantages. The core programming development is very complex and time consuming, frameworks help in developing an application faster. They help you to organize your code better and also in application maintenance.

PHP Trends for User Interface

  • Responsive Web Design: Accessing the web services like Facebook, twitter, e-mails and even for purchasing something the use of mobile and tablets is a common thing lately. In order to provide user satisfaction and gain profit, these service providers must ensure that more interactive platforms are made available on mobiles and tablets.
  • Flash: Flash will continue to create 3D interaction on websites look eye catching, these could be banners- ads ,Facebook modules or games, Flash is still the best tool available for a QOS providers.
  • Online Presentation: Online websites focusing on the presentation work has led them to captivate the user as soon as he enters the website. The use infographs can be another way to save the extra surfing time.
  • Special Effects: The users will experience special effects on websites, like with Parallax scrolling the images and banners are placed in a specific way and scrolled down slowly, to give a 3D experience.
  • Fixed Header Bar:  Not only a fixed header makes it easier to access the services offered but it also helps brand promotion. The brand name can be placed on the header to attract users, thereby enabling superior brand promotion.

PHP will remain the most popular Server-Side Programming language of this new, advanced era. If you would like to extend the discussion on PHP trends, please leave a comment below!

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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